Director Of Marketing Communications resume example with 18 years of experience
- Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
- (555) 432-1000
- resumesample@example.com
Award-winning, results-driven marketing and communication executive with over fifteen years of successful experience leading strategic marketing and communications strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively communicate complex messaging and influence stakeholders of all levels. Passionate, creative, and analytical self-starter. Seeking senior level marketing and/or communications opportunity.
|
|
Compass Group Usa Inc – Normal, IL,
Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.
Selected Contributions:
- Utilized data and technology to optimize marketing automation leading double-digit growth in engagement.
- Integrated marketing plans led to double-digit increase in year-over-year lead generation while facing effects of COVID-19.
- Year-over-year brand awareness studies showed significant increase in various brand metrics including perception, recognition, recall, loyalty, and value.
- Designed and executed marketing communications strategy for 180-degree business pivot during COVID-19 pandemic.
- Developed strategic roadmaps for product portfolio including sales strategy, pricing, campaigns, product launches, and analytical positioning vs. competition.
YOUniversityTV – City, STATE,
Marketing and lead generation agency for 700 colleges and universities.
Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices of current creative, digital marketing, communications, content, and sales strategies including creative direction, brand management, video production, campaign management, SEO, SEM, digital advertising, e-mail, social media, TV, radio, and print focused on engaging to drive results.
Selected Contributions:.
- Conceived and engineered best-in-class application to better connect, inform, and entertain Generation Z audiences through creative content, marketing, and social strategies.
- Served as "Brand Steward" for industry leaders including Yale, Stanford, Cornell, Disney, Comcast/NBC/Universal, Yahoo!, Monster and Princeton Review.
- Polls concluded that EIGHTY-EIGHT PERCENT of target audience viewed content.
- Presented with South Florida Business Journal's 'Best of' Award for outstanding achievement.
- Conducted market research to scope out industry competition and identify advantageous trends.
- Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across digital operations.
MAX World News – City, STATE,
Marketing communications agency for enterprise clients with focus in healthcare and technology.
Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.
Selected Contributions:
- Conceived first-of-its-kind video news feed for both broadcast and web.
- Grew company to over $10-million annually through creative product marketing and growth hacking.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Over 700 television stations and thousands of brands relied on MAX World News world leading corporate communications source.
- Won multiple awards for exceptional brand storytelling, namely Emmy Award, Davey Awards, Telly Awards, Clio Awards, MarCom Award and Dalton Pen Communicator's Award.
- Selected to ring opening bell of NASDAQ stock market.
Stanford University Graduate School of Business - Stanford, CA
Florida State University - Tallahassee, FL
Johnson & Wales University - Providence, RI
By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy
Your data is safe with us
Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.
Resume Overview
School Attended
- Stanford University Graduate School of Business
- Florida State University
- Johnson & Wales University
Job Titles Held:
- Director of Marketing Communications
- Founder and Managing Member
- Founder and Managing Member
Degrees
- Professional Certificate Innovation & Entrepreneurship
- Graduate Degree
- Bachelor of Science
By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy