Director Of Marketing Communications resume example with 18 years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:

Award-winning, results-driven marketing and communication executive with over fifteen years of successful experience leading strategic marketing and communications strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively communicate complex messaging and influence stakeholders of all levels. Passionate, creative, and analytical self-starter. Seeking senior level marketing and/or communications opportunity.

  • Corporate Communications
  • Top-10 Education Influencer
  • Best of EdTech Award Recipient
  • Content Marketing
  • Brand Marketing
  • Thought Leadership
  • Product Marketing
  • Media Planning
  • Customer Acquisition
  • Analytical Skills
  • Campaign Management
  • Leadership and Teamwork
  • Problem Solving
  • Vendor Relations
Director of Marketing Communications, 04/2019 to 07/2020
Compass Group Usa IncNormal, IL,

Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.

Selected Contributions:

  • Utilized data and technology to optimize marketing automation leading double-digit growth in engagement.
  • Integrated marketing plans led to double-digit increase in year-over-year lead generation while facing effects of COVID-19.
  • Year-over-year brand awareness studies showed significant increase in various brand metrics including perception, recognition, recall, loyalty, and value.
  • Designed and executed marketing communications strategy for 180-degree business pivot during COVID-19 pandemic.
  • Developed strategic roadmaps for product portfolio including sales strategy, pricing, campaigns, product launches, and analytical positioning vs. competition.
Founder and Managing Member, 01/2008 to 12/2018
YOUniversityTVCity, STATE,

Marketing and lead generation agency for 700 colleges and universities.

Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices of current creative, digital marketing, communications, content, and sales strategies including creative direction, brand management, video production, campaign management, SEO, SEM, digital advertising, e-mail, social media, TV, radio, and print focused on engaging to drive results.

Selected Contributions:.

  • Conceived and engineered best-in-class application to better connect, inform, and entertain Generation Z audiences through creative content, marketing, and social strategies.
  • Served as "Brand Steward" for industry leaders including Yale, Stanford, Cornell, Disney, Comcast/NBC/Universal, Yahoo!, Monster and Princeton Review.
  • Polls concluded that EIGHTY-EIGHT PERCENT of target audience viewed content.
  • Presented with South Florida Business Journal's 'Best of' Award for outstanding achievement.
  • Conducted market research to scope out industry competition and identify advantageous trends.
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Established, optimized and enforced business policies to maintain consistency and high-quality standards across digital operations.
Founder and Managing Member, 02/2002 to 12/2007
MAX World NewsCity, STATE,

Marketing communications agency for enterprise clients with focus in healthcare and technology.

Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.

Selected Contributions:

  • Conceived first-of-its-kind video news feed for both broadcast and web.
  • Grew company to over $10-million annually through creative product marketing and growth hacking.
  • Drove implementation of new market expansion to propel business forward and adapt to market changes.
  • Over 700 television stations and thousands of brands relied on MAX World News world leading corporate communications source.
  • Won multiple awards for exceptional brand storytelling, namely Emmy Award, Davey Awards, Telly Awards, Clio Awards, MarCom Award and Dalton Pen Communicator's Award.
  • Selected to ring opening bell of NASDAQ stock market.
Professional Certificate Innovation & Entrepreneurship: , Expected in 05/2022
Stanford University Graduate School of Business - Stanford, CA
Graduate Degree: Public Administration, Policy & Law, Expected in 05/2014
Florida State University - Tallahassee, FL
Bachelor of Science: Sales & Marketing Management, Expected in 05/1992
Johnson & Wales University - Providence, RI

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Resume Overview

School Attended

  • Stanford University Graduate School of Business
  • Florida State University
  • Johnson & Wales University

Job Titles Held:

  • Director of Marketing Communications
  • Founder and Managing Member
  • Founder and Managing Member


  • Professional Certificate Innovation & Entrepreneurship
  • Graduate Degree
  • Bachelor of Science

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