Director of Marketing Communications Resume Example
Award-winning, results-driven marketing and communication executive with over fifteen years of successful experience leading strategic marketing and communications strategy. Recognized consistently for performance excellence and contributions to success. Extremely comfortable in a fast-paced environment with ability to effectively communicate complex messaging and influence stakeholders of all levels. Passionate, creative, and analytical self-starter. Seeking senior level marketing and/or communications opportunity.
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Compass Group Usa Inc - Normal , IL
Lead strategist and people / project manager for strategic marketing and communications initiatives including, demand/lead generation, marketing automation, social media, earned media, website, SEO, SEM, re-marketing, television, print, and professional sports marketing. Interact with C-suite. External vendor management. Budget and reporting.
Selected Contributions:
- Utilized data and technology to optimize marketing automation leading double-digit growth in engagement.
- Integrated marketing plans led to double-digit increase in year-over-year lead generation while facing effects of COVID-19.
- Year-over-year brand awareness studies showed significant increase in various brand metrics including perception, recognition, recall, loyalty, and value.
- Designed and executed marketing communications strategy for 180-degree business pivot during COVID-19 pandemic.
- Developed strategic roadmaps for product portfolio including sales strategy, pricing, campaigns, product launches, and analytical positioning vs. competition.
YOUniversityTV - City , STATE
Marketing and lead generation agency for 700 colleges and universities.
Oversight of multi-million-dollar digital studio with hundreds of high-profile clients; ultimately preparing it for sale. Deploying best-practices of current creative, digital marketing, communications, content, and sales strategies including creative direction, brand management, video production, campaign management, SEO, SEM, digital advertising, e-mail, social media, TV, radio, and print focused on engaging to drive results.
Selected Contributions:.
- Conceived and engineered best-in-class application to better connect, inform, and entertain Generation Z audiences through creative content, marketing, and social strategies.
- Served as "Brand Steward" for industry leaders including Yale, Stanford, Cornell, Disney, Comcast/NBC/Universal, Yahoo!, Monster and Princeton Review.
- Polls concluded that EIGHTY-EIGHT PERCENT of target audience viewed content.
- Presented with South Florida Business Journal's 'Best of' Award for outstanding achievement.
- Conducted market research to scope out industry competition and identify advantageous trends.
- Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across digital operations.
MAX World News - City , STATE
Marketing communications agency for enterprise clients with focus in healthcare and technology.
Envisioned and implemented global digital video news feed, producing award-winning content and attracting hundreds-of-millions in viewership. Disrupted digital news and corporate communications.
Selected Contributions:
- Conceived first-of-its-kind video news feed for both broadcast and web.
- Grew company to over $10-million annually through creative product marketing and growth hacking.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Over 700 television stations and thousands of brands relied on MAX World News world leading corporate communications source.
- Won multiple awards for exceptional brand storytelling, namely Emmy Award, Davey Awards, Telly Awards, Clio Awards, MarCom Award and Dalton Pen Communicator's Award.
- Selected to ring opening bell of NASDAQ stock market.
CRM & Marketing Automation: Salesforce, Marketing Cloud, Social Studio, HubSpot, MailChimp
Creative: Photoshop, Illustrator, After Effects, Premiere, Final Cut, InDesign, InVision
Internet: WordPress, Google Analytics, Google AdWords, Facebook Ads Manager
Microsoft: Word, Excel, Power Point, Outlook, Teams, Planner
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Resume Overview
School Attended
- Stanford University Graduate School of Business
- Florida State University
- Johnson & Wales University
Job Titles Held:
- Director of Marketing Communications
- Founder and Managing Member
Degrees
- Stanford University Graduate School of Business - City , State | Professional Certificate Innovation & Entrepreneurship
Florida State University - City , State | Graduate Degree
Johnson & Wales University - City , State | Bachelor of Science
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