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director of marketing communications resume example with 16 years of experience

JC
Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Professional Summary

Innovative Copywriter and Marketing Lead with proven history of enhancing brand marketability through progressive digital tools and meaningful corporate messaging. Skilled as a strategic creative advisor in establishing and re-defining brand strategies, voice, identity, and key messaging across all mediums to drive awareness and profitability. An adept storyteller with a strategic focus on creating engaging content for customers throughout their lifecycle - from collateral to web to social to events. An empathetic Digital Marketer who leverages SEO, social, web, and online best practices to create sustained growth through high-performing campaigns and copy.

Skills
  • Strategic Planning and Alignment
  • Marketing Strategy Development
  • Collateral Production
  • Public and Media Relations
  • Search Marketing Campaign Management
  • Copy Editing
  • Corporate Communications
  • Social Media Campaign
  • SEO Strategy and Execution
  • Content Curation
  • Website Copy
  • Brand Awareness and Identity
Work History
06/2018 to Current Director of Marketing Communications Compass Group Usa Inc | West Chester, OH,
  • Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Created printed marketing materials designed to drive campaigns.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Wrote social media outreach posts on both informational and promotional topics.
  • Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.
  • Incorporated SEO keywords into copy to increase search result rankings, producing [Result].
  • Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
  • Reviewed and edited final copy for accuracy and oversaw production.
  • Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
  • Collaborated with customer outreach personnel to ascertain audience demographics, incorporating collected data into future copy.
  • Participated in internal interdisciplinary efforts to produce deliverables featuring diverse media content.
  • Provided editorial guidance to marketing team devoted to delivery of top-quality content.
  • Produced clear, concise and accurate content to reflect tone and level of authority appropriate to content.
  • Developed and maintained database of high-quality boilerplate copy, enabling faster service and turnaround for time-sensitive projects.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
  • Hired, trained, and provided daily direction for [Number] employees.
01/2017 to 07/2018 Digital Project Manager Peanut Labs | Fort Worth, TX,
  • Reorganized engineering and development staff, as well as technical resources for ongoing projects, producing [Result].
  • Led [Timeframe] code reviews to quickly detect and eliminate bugs, solicit suggestions on possible development paths, and [Task].
  • Applied domestic and international regulatory standards to in-development projects, maintaining compliance with [Type] guidelines.
  • Standardized development processes to coalesce subsequent projects around consistent workflows, shortening average development timeframes by [Number]%.
  • Managed and motivated project teams to promote collaboration and keep members on-task and productive.
  • Collaborated with project owners and team members to set ambitious but achievable goals.
  • Managed email marketing encompassing content development, SEO and distribution using Mail Chimp.
  • Designed print collateral materials and coordinated branding across multiple communications channels.
  • Maintained corporate website and microsites using WordPress content management system and associated plugins.
  • Devised content calendar and created content across multiple platforms.
  • Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
05/2011 to 08/2016 Director of Market Development Krispy Kreme | Minquadale, DE,
  • Consulted closely with management to design audience-specific brand communications for external marketing materials and events.
  • Built constructive relationships, collaborating with other marketing teams, sales enablement groups, marketplace partners and business leaders to develop cohesive marketing strategies and drive growth.
  • Established customer programs, promotional campaigns and incentives, generating $[Amount] in annual revenue as direct result.
  • Defined, planned and executed demand generation programs to establish sales-ready leads and streamline B2C communication pipeline.
  • Analyzed categorical performance and insights translating into actionable plans for continued growth and development of marketing portfolio.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Created printed marketing materials designed to drive campaigns.
06/2006 to 08/2011 Account Executive Nbc Universal | New York, NY,
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Prospected new clientele through networking, cold calling, canvassing and referrals.
  • Drove new business development through qualifying leads, building relationships and executing strategic sales.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
  • Identified client business needs by gaining understanding of goals, objectives and processes.
  • Communicated between internal and external stakeholders, clients and vendors.
  • Created and executed account strategies to present services to key decision makers.
  • Presented key decision-makers with new and updated account strategies.
  • Delivered services to clients to secure additional business and grow revenue streams.
  • Delivered targeted multi-platform integrated sales presentations, facilitating customer base expansion and revenue generation.
  • Executed successful budget, talent and sales campaign development.
  • Stayed abreast of competitive landscape and emerging technologies to best position brand in global marketplace.
Education
Expected in 06/2018 Master of Arts | Screenwriting & Creative Writing University of California - Los Angeles, Los Angeles, CA, GPA:

Graduate-level coursework in creative writing, screenwriting for film & television, copywriting, and storyboarding.

Expected in 06/2011 Bachelor of Science | Communications University of Utah, Salt Lake City, UT GPA:

Course Work: Digital Media, Interactive Design, Marketing, Film Production, Editing, Communications, Relationship Management, Print Design, Organizational Management, Public Relations

Certifications
  • SEO Copywriting Certification, SEO Content Institute - 2022
  • Creative Copywriter Certificate, Creative Copywriter Academy - 2021

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Resume Overview

School Attended

  • University of California - Los Angeles
  • University of Utah

Job Titles Held:

  • Director of Marketing Communications
  • Digital Project Manager
  • Director of Market Development
  • Account Executive

Degrees

  • Master of Arts
  • Bachelor of Science

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