Innovative Copywriter and Marketing Lead with proven history of enhancing brand marketability through progressive digital tools and meaningful corporate messaging. Skilled as a strategic creative advisor in establishing and re-defining brand strategies, voice, identity, and key messaging across all mediums to drive awareness and profitability. An adept storyteller with a strategic focus on creating engaging content for customers throughout their lifecycle - from collateral to web to social to events. An empathetic Digital Marketer who leverages SEO, social, web, and online best practices to create sustained growth through high-performing campaigns and copy.
Skills
Strategic Planning and Alignment
Marketing Strategy Development
Collateral Production
Public and Media Relations
Search Marketing Campaign Management
Copy Editing
Corporate Communications
Social Media Campaign
SEO Strategy and Execution
Content Curation
Website Copy
Brand Awareness and Identity
Work History
Director of Marketing Communications, 06/2018 to Current Compass Group Usa Inc – West Chester, OH,
Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
Continually maintained and improved company's reputation and positive image in markets served.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Developed insights on marketing campaigns to assess performance against goals.
Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Created printed marketing materials designed to drive campaigns.
Directed marketing projects through conceptual planning, schedule management and final implementation.
Produced original, creative content for promotional advertisements and marketing materials.
Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Customized brand message to reach and capture target audience interest and drive engagement.
Wrote social media outreach posts on both informational and promotional topics.
Collaborated with creative director and copywriting team in completing client projects from planning to on-time completion of quality deliverables.
Incorporated SEO keywords into copy to increase search result rankings, producing [Result].
Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
Reviewed and edited final copy for accuracy and oversaw production.
Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
Collaborated with customer outreach personnel to ascertain audience demographics, incorporating collected data into future copy.
Participated in internal interdisciplinary efforts to produce deliverables featuring diverse media content.
Provided editorial guidance to marketing team devoted to delivery of top-quality content.
Produced clear, concise and accurate content to reflect tone and level of authority appropriate to content.
Developed and maintained database of high-quality boilerplate copy, enabling faster service and turnaround for time-sensitive projects.
Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Hired, trained, and provided daily direction for [Number] employees.
Digital Project Manager, 01/2017 to 07/2018 Peanut Labs – Fort Worth, TX,
Reorganized engineering and development staff, as well as technical resources for ongoing projects, producing [Result].
Led [Timeframe] code reviews to quickly detect and eliminate bugs, solicit suggestions on possible development paths, and [Task].
Applied domestic and international regulatory standards to in-development projects, maintaining compliance with [Type] guidelines.
Standardized development processes to coalesce subsequent projects around consistent workflows, shortening average development timeframes by [Number]%.
Managed and motivated project teams to promote collaboration and keep members on-task and productive.
Collaborated with project owners and team members to set ambitious but achievable goals.
Managed email marketing encompassing content development, SEO and distribution using Mail Chimp.
Designed print collateral materials and coordinated branding across multiple communications channels.
Maintained corporate website and microsites using WordPress content management system and associated plugins.
Devised content calendar and created content across multiple platforms.
Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
Director of Market Development, 05/2011 to 08/2016 Krispy Kreme – Minquadale, DE,
Consulted closely with management to design audience-specific brand communications for external marketing materials and events.
Built constructive relationships, collaborating with other marketing teams, sales enablement groups, marketplace partners and business leaders to develop cohesive marketing strategies and drive growth.
Established customer programs, promotional campaigns and incentives, generating $[Amount] in annual revenue as direct result.
Defined, planned and executed demand generation programs to establish sales-ready leads and streamline B2C communication pipeline.
Analyzed categorical performance and insights translating into actionable plans for continued growth and development of marketing portfolio.
Continually maintained and improved company's reputation and positive image in markets served.
Created printed marketing materials designed to drive campaigns.
Account Executive, 06/2006 to 08/2011 Nbc Universal – New York, NY,
Built and strengthened relationships with new and existing accounts to drive revenue growth.
Prospected new clientele through networking, cold calling, canvassing and referrals.
Drove new business development through qualifying leads, building relationships and executing strategic sales.
Strengthened customer relationships with proactive and collaborative approach to managing needs.
Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
Identified client business needs by gaining understanding of goals, objectives and processes.
Communicated between internal and external stakeholders, clients and vendors.
Created and executed account strategies to present services to key decision makers.
Presented key decision-makers with new and updated account strategies.
Delivered services to clients to secure additional business and grow revenue streams.
Delivered targeted multi-platform integrated sales presentations, facilitating customer base expansion and revenue generation.
Executed successful budget, talent and sales campaign development.
Stayed abreast of competitive landscape and emerging technologies to best position brand in global marketplace.
Education
Master of Arts: Screenwriting & Creative Writing, Expected in 06/2018 University of California - Los Angeles - Los Angeles, CA, GPA:
Graduate-level coursework in creative writing, screenwriting for film & television, copywriting, and storyboarding.
Bachelor of Science: Communications, Expected in 06/2011 University of Utah - Salt Lake City, UT GPA:
Course Work: Digital Media, Interactive Design, Marketing, Film Production, Editing, Communications, Relationship Management, Print Design, Organizational Management, Public Relations
Certifications
SEO Copywriting Certification, SEO Content Institute - 2022
Creative Copywriter Certificate, Creative Copywriter Academy - 2021
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