Innovative executive and marketing professional with 20 plus years of broad-based marketing communications experience with a proven track record in developing strategic campaigns for prominent brands. Highly skilled in planning integrated advertising and promotional campaigns that stimulate sales; build consumer loyalty and increase bottom-line profitability.
Experience
Director Of Marketing Communications, 01/2002 to Current Compass Group Usa Inc – Hot Springs, AR,
Marketing and Advertising Services Executive for The UPS Store retail centers, with over 5000 franchised locations in North America. Report directly to the Vice President of Marketing and Sales.
General responsibilities include: National and regional advertising planning, consumer research, creative planning and development, media planning and evaluation, new product launch advertising and promotional development, lead generation and site optimization, budgeting and forecasting, agency management and team development.
Achieved year over year same store sales growth by developing and integrating targeted online and offline advertising programs, including broadcast TV and radio, digital display, search, video, email, point of sale and event activations.
Directed the strategy, creative development and launch of Mr. Closer promotional campaign aimed to motivate the target to get ready for Small Business Saturday by purchasing print products.
Develop promotional advertising and merchandising strategies to support new product launches.
Direct the Co-op-advertising program in which all franchisees contribute to fund regionally-based broadcast, digital and print advertising. Currently support over 100 co-ops.
Develop and produce all brand-approved co-op creative for regional use including TV, radio and print.
Oversee the development of quarterly marketing promotions for local store marketing efforts.
Directed the development of a web-based ad-builder tool allowing franchisees to create branded custom advertising materials for local and regional marketing initiatives.
Develop integrated franchise sales recruitment campaign to promote The UPS Store. Redesigned website to improve experience and increase organic leads.
Responsible for corporate identity and brand image standards.
Negotiate agency contracts and compensation plan. recently reduced blended rate by 10% through benchmarking study.
Plan and manage $70 million advertising budget.
Motivate and mentor direct reports included Advertising manager, Field Co-op Supervisor, Retail Promotions Supervisor, Franchise Sales Advertising Supervisor, Creative Services Supervisor, and Specialist positions.
Senior Marketing Manager, 01/2000 to 01/2002 Zenreach – City, STATE,
Senior marketing executive for the industry-leading provider of Web-based remote access and customer
support technologies.
General responsibilities Included: online advertising, direct response, media planning, market research, budgeting and forecasting.
Strategist for developing an integrated marketing communications and customer recruitment plan for GoToMyPC Personal and Corporate. Efforts include email, direct mail and online advertising.
Manage vendor relations and negotiate pricing for list optimization, list brokerage and list management.
Director of Marketing, Promotions and Merchandising, 01/1992 to 06/2000 Kinko's, Inc. – City, State,
Senior promotions and merchandise executive for the brand with 1000 stores in nine countries.
General responsibilities included: new product launch, integrated promotional development, test marketing, evaluation and research, premium brand development, image and standards development, strategic planning and forecasting, multi-unit management, team-building.
Marketing program included point of sale collateral, product displays, catalogs, and the development of an interactive touch screen kiosk.
Responsible for core budget, merchandising and promotional budget with profit and loss responsibilities.
Department direct reports included Merchandising Manager, National Promotions Manager, Merchandising Planners, and administrative support staff.
Education and Training
MBA: Business Administration, Expected in UNIVERSITY OF PHOENIX - San Diego, CA GPA:
Bachelor of Science: Marketing and Merchandising, Expected in EASTERN MICHIGAN UNIVERSITY - Ypsilanti, MI GPA:
: Marketing, Expected in University of California - Santa Barbara, CA GPA:
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School Attended
UNIVERSITY OF PHOENIX
EASTERN MICHIGAN UNIVERSITY
University of California
Job Titles Held:
Director Of Marketing Communications
Senior Marketing Manager
Director of Marketing, Promotions and Merchandising
