- , , 100 Montgomery St. 10th Floor
- (555) 432-1000
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Meticulous, people-centric professional with 15+ years of experience in retail marketing and business development verticals. Proven track record of managing projects, media plans, digital marketing strategies, and public relations in a fast-paced, changing environment. Utilize a cutting-edge creative approach to deliver high-caliber materials, optimize marketing investments & campaigns, and collaborate with sales, finance, and logistics departments for sales goals. Robust communicator, presenting information in group/one-in-one situations to partners, clients, & employees. Develops successful programs that drive company growth.
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Aderant Holdings, Inc – Boston, MA,
- Supported 100+ new stores during construction, grand & post opening marketing and collaborated with 22 first-time retailers to the US.
- Surpassed center objectives by supporting platform programming, Simon initiatives and brand messaging.
- Executed annual marketing plan to integrate platform programs, meet marketing goals, and impact financial goals EBIDTA, sales, market share, SBV income, etc.
- Developed and implemented a strategic plan to achieve sales targets and expand business development program.
- Supervised tourism digital marketing strategy & LATAM campaigns to drive engagement, sales conversions, website traffic, revenue.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Organized and executed robust, creative experiential marketing events.
Grass River Management, Sunset Place/Coco Walk – City, STATE,
- Facilitated retail, residential and office leasing by leasing material development via integrating existing projects and corporate branding.
- Served as liaison between all JV partners including Federal Realty, Grass River and Comras.
- Initiated sales focused program with target audience to maximize retail sales success for existing Phase-1 tenants.
- Created momentum for Phase-2 redevelopment and fostered strategic community partnerships.
- Directed 3rd party creative agencies and PR agency while attaining city support for plan approval.
- Supported future growth across various platforms, including office, retail, hotel, and residence via public relations strategy.
- Developed new interim branding for center during acquisition.
- Generated site revenue via market research & social media marketing while fostering co-promotional relationships.
- Executed operational & development marketing budgets in collaboration with asset manager & development team.
- Increased consumer leads through development of targeted advertisements and dealer direct response program.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
SPG, The Shops At Sunset Place – City, STATE,
- Served in City of South Miami Safe Streets City Committee for over 4 years.
- Spearheaded marketing events by promoting brands in community while cultivating locally retailer relationships.
- Managed all social media channels including Facebook, Twitter, and Instagram.
- Fostered partnerships with local businesses, nonprofit organizations, and public sector, bringing events to center.
- Maintained key relationships with University of Miami, Chamber South, Coral Gables Chamber, Susan G Komen, etc.
- Orchestrated 30+ grassroots' events & national marketing platforms yearly.
- Analyzed ROI to monthly forecast & maximize marketing revenue.
- Implemented strategic marketing direction of shopping center and promoting sales of media assets & property.
- Developed annual marketing budgets based on retailer dues and supported platform programming, Simon initiatives and brand messaging by allocating expenses to meet goals.
- Developed external partnerships to propel brand awareness among target audience.
Holmes Braddock Sr. High - Miami, FL
Hall of Fame | National Honor Society | NBC6 Women of Tomorrow Scholarship Recipient
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