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Director of Marketing Business Development Resume Example

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JR
DIRECTOR OF MARKETING BUSINESS DEVELOPMENT
Summary

Results-driven versatile Marketing Strategist born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 8 years of experience to achieving exceptional ROIs on tight timetables.

Skills
  • Marketing Managerial experience
  • Digital Marketing strategy development
  • Email marketing
  • Email Marketing program management and enhancement
  • Web Analytics
  • A/B testing
  • E-Commerce development/maintenance
  • E-Commerce marketing
  • B2B E-commerce development
  • B2C E-commerce marketing
  • SEO/SEM strategy
  • Social media marketing
  • Content marketing strategy
  • Content management
  • Concept development
  • Strategic marketing management
  • Landing page development
  • Project strategic planning and coordination
  • Business operations
  • Project organization
  • Web design and programming skills
  • Workflow development and implementation
  • Business process documentation maintenance
  • User interface customization
  • Xerox XMPie expert (All Modules)
  • Quality control enhancement
  • Quality assurance controls
  • Task prioritization
  • Project documentation
  • Capacity and scalability planning
  • Testing and debugging
  • Risk management
  • Technical help desk experience
  • Web development tools
  • Analytics and problem resolution
  • IT project implementation
  • Proper SDLC practices
  • JIRA web application expert
  • Celoxis project management expert
  • Staff training
  • Peer training
  • Team management
  • Basic SQL knowledge
  • Workflow automation
  • Process improvement
  • Application support
  • Troubleshooting and diagnostics
  • Computer systems maintenance
  • System optimization and performance tuning
Experience
Marketing Business Development Manager / Chocolaté Coffee - Atlanta, GA07/2019 - 08/2020
  • Initiated market research studies, directed operations and reviewed findings to optimize marketing approaches.
  • Conducted research and development on existing and emerging products to highlight benefits and maintain retention.
  • Identified, implemented and enhanced marketing strategies by accounting for factors such as market trends and product costs.
  • Owned marketingcampaigns from initial scope through execution and eventually automation.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales by more than 15% in a single quarter by identifying Chocolaté's untapped online market.
  • Recommended product changes to enhance customer interest and maximize sales.
  • Boosted new product introductions ROI to 20% utilizing social media and convincing content creation.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Balanced company objectives and customer desires when formulating pricing and marketing strategies.
  • Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
  • Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
  • Forecasted sales numbers and product profitability to determine ideal marketing strategies.
  • Leveraged industry trends and competitive analyses to improve marketing campaign performance.
  • Mentored marketing personnel on best practices and protocol to maximize productivity.
Technical Business Analyst / JrGroup USA - Atlanta, Georgia03/2018 - 10/2019
  • Coordinated the organization of each project from Brief to close.
  • Troubleshot malfunctions with systems and programs to pinpoint root cause of issues and successfully implemented suitable solutions.
  • Maintained quality-focused performance benchmarks and schedules when directing project teams.
  • Effectively interacted with cross-functional teams in such areas as analysis, architecture, build and deployment.
  • Translated business requirements into proper specifications for development team.
  • Collaborated closely with development teams and project managers throughout the SDLC.
  • Maintained proper documentation throughout project cycle.
  • Offered decision-makers ROI and cost-benefit projections to guide project development and implementation.
  • Observed staff to study daily tasks regarding information processing and performance to better understand and optimize business system needs.
  • Evaluated business needs and issues to devise targeted solutions.
  • Explored new technologies and tools that quality assurance team utilized for testing purposes.
  • Prepared and presented technical proposals for clients.
  • Developed streamlined task system to provide more effective workflows for both peers and management staff.
  • Successfully managed the implementation of (PMO) services into live client's environment.
  • Successfully implemented multiple JIRA modules, trained an eight people project management team and delivered a customized project management solution.
  • Developed and managed project plans while providing status updates to management.
  • Successfully completed the troubleshoot and optimization of a custom Java built healthcare CRM platform.
  • Successfully eliminated memory leaks and delivered an optimized CRM platform.
  • Monitored and ran performance tests on existing system applications.
  • Trained end-users in best practices to minimize errors and protect key data.
  • Expanded customer facing applications with new features and structural components.
  • Championed proper change control processes that were easily accessible to the internal technical team and client's management party equally.
  • Successfully designed and developped multiple Ecommerce environments in the heatlhcare industry.
  • Built and maintained B2C Ecommerce platforms for a multi location coffee shop franchise.
Technical Marketing Operations Manager / 3Cubesquare - Atlanta, GA01/2016 - 02/2018
  • Developed forward-thinking solutions to expected technical issues.
  • Assisted sales team in new account onboarding by building and delivering quality and effective demos.
  • Successfully built and implemented a multi-channel cross media marketing solution in the construction industry resulting in a 20% increase in user purchase.
  • Implemented proven marketing strategies resulting in the onboarding of a franchise client base from 5 to 30 locations in 4 months.
  • Successfully developed and implemented an automated email marketing dashboard in twenty client environments resulting in an average of more than 110% ROI over the period of a year.
  • Coordinated and delivered relevant marketing campaign strategies leading to over 80% return on marketing investment for multiple clients in healthcare industry.
  • Kept production in line with company guidelines, compliance requirements and quality standards.
  • Identified resources needed to complete tasks, resolved issues with personnel and maintained deliverable estimates.
  • Planned and executed projects from brief to close.
  • Designed and built multiple HTML websites.
  • Built and maintained PURLs (Personalized URLs) completed with automated triggered actions and reports using Xerox's XMPie platform.
IT Specialist / Basiqa LLC - Atlanta, GA12/2010 - 11/2015
  • Configured new employee work stations, including all hardware, software and peripheral devices.
  • Involved in the development of an innovative production automation solutions company, delivering exceptional software and services to corporate, marketing and production clients from the healthcare to printing industry nationwide.
  • Responsible for the deployment and maintenance of an innovative production automation web application for 15 clients.
  • Assisted sales team by providing exceptional technical support during the discovery period multiple projects.
  • Responsible for developing internal workflow solutions using multiple XMPie modules.
  • Successfully identified and reported bugs that led to many successful application patches and updates for a multi-channel marketing application (XMPie).
  • Successfully developed 6 custom XMPie Storefront solutions in 3 different industries (Construction, hair care, finance) with each storefront having automated features from event-triggered emails to seamless production workflows from design to press.
  • Successfully developed and implemented the automated production workflow culture of a digital marketing and printing company.
Education and Training
Georgia State University - Atlanta, GA2013Bachelor of Science: Computer And Information Sciences
Information Technology Skills

Microsoft Office Suite . Adobe Creative Suites (InDesign After Effects, Dreamweaver). Celoxis SAAS . Jira. Confluence. XMPie (All Modules/Ecommerce Ustore front and backend expert). Constant Contact. HTML. CSS. Shopify. Wix. Wordpress.

Previous Experiences

East Lake Golf Club | Atlanta, GA

Caddie

2009 – 2010

Valet Team Member

2010 - 2011

Operations Shift Manager

2010 – 2014
• Responsible for providing a seamless top class experience for each golfer from arrival to first tee and from the 18th green to departure.
• Responsible for the successful daily task completion of 5 – 10 valet team members per shift.

Interests

Avid Golfer, Fishing, Fluent french speaker

Websites, Portfolios, Profiles
  • Available upon request
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Resume Overview

Companies Worked For:

  • Chocolaté Coffee
  • JrGroup USA
  • 3Cubesquare
  • Basiqa LLC

School Attended

  • Georgia State University

Job Titles Held:

  • Marketing Business Development Manager
  • Technical Business Analyst
  • Technical Marketing Operations Manager
  • IT Specialist

Degrees

  • Georgia State University - Atlanta, GA 2013 Bachelor of Science : Computer And Information Sciences

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