Director of Marketing Business Development Resume Example
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DIRECTOR OF MARKETING BUSINESS DEVELOPMENT
Summary
Results-driven versatile Marketing Strategist born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 8 years of experience to achieving exceptional ROIs on tight timetables.
Skills
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Experience
Marketing Business Development Manager / Company Name - City, State07/2019 - 08/2020
- Initiated market research studies, directed operations and reviewed findings to optimize marketing approaches.
- Conducted research and development on existing and emerging products to highlight benefits and maintain retention.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as market trends and product costs.
- Owned marketing campaigns from initial scope through execution and eventually automation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales by more than 15% in a single quarter by identifying Chocolaté's untapped online market.
- Recommended product changes to enhance customer interest and maximize sales.
- Boosted new product introductions ROI to 20% utilizing social media and convincing content creation.
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
- Balanced company objectives and customer desires when formulating pricing and marketing strategies.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
- Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.
- Forecasted sales numbers and product profitability to determine ideal marketing strategies.
- Leveraged industry trends and competitive analyses to improve marketing campaign performance.
- Mentored marketing personnel on best practices and protocol to maximize productivity.
Technical Business Analyst / Company Name - City, State03/2018 - 10/2019
- Coordinated the organization of each project from Brief to close.
- Troubleshot malfunctions with systems and programs to pinpoint root cause of issues and successfully implemented suitable solutions.
- Maintained quality-focused performance benchmarks and schedules when directing project teams.
- Effectively interacted with cross-functional teams in such areas as analysis, architecture, build and deployment.
- Translated business requirements into proper specifications for development team.
- Collaborated closely with development teams and project managers throughout the SDLC.
- Maintained proper documentation throughout project cycle.
- Offered decision-makers ROI and cost-benefit projections to guide project development and implementation.
- Observed staff to study daily tasks regarding information processing and performance to better understand and optimize business system needs.
- Evaluated business needs and issues to devise targeted solutions.
- Explored new technologies and tools that quality assurance team utilized for testing purposes.
- Prepared and presented technical proposals for clients.
- Developed streamlined task system to provide more effective workflows for both peers and management staff.
- Successfully managed the implementation of (PMO) services into live client's environment.
- Successfully implemented multiple JIRA modules, trained an eight people project management team and delivered a customized project management solution.
- Developed and managed project plans while providing status updates to management.
- Successfully completed the troubleshoot and optimization of a custom Java built healthcare CRM platform.
- Successfully eliminated memory leaks and delivered an optimized CRM platform.
- Monitored and ran performance tests on existing system applications.
- Trained end-users in best practices to minimize errors and protect key data.
- Expanded customer facing applications with new features and structural components.
- Championed proper change control processes that were easily accessible to the internal technical team and client's management party equally.
- Successfully designed and developped multiple Ecommerce environments in the heatlhcare industry.
- Built and maintained B2C Ecommerce platforms for a multi location coffee shop franchise.
Technical Marketing Operations Manager / Company Name - City, State01/2016 - 02/2018
- Developed forward-thinking solutions to expected technical issues.
- Assisted sales team in new account onboarding by building and delivering quality and effective demos.
- Successfully built and implemented a multi-channel cross media marketing solution in the construction industry resulting in a 20% increase in user purchase.
- Implemented proven marketing strategies resulting in the onboarding of a franchise client base from 5 to 30 locations in 4 months.
- Successfully developed and implemented an automated email marketing dashboard in twentyclient environments resulting in an average of more than 110% ROI over the period of a year.
- Coordinated and delivered relevant marketing campaign strategies leading to over 80% return on marketing investment for multiple clients in healthcare industry.
- Kept production in line with company guidelines, compliance requirements and quality standards.
- Identified resources needed to complete tasks, resolved issues with personnel and maintained deliverable estimates.
- Planned and executed projects from brief to close.
- Designed and built multiple HTML websites.
- Built and maintained PURLs (Personalized URLs) completed with automated triggered actions and reports using Xerox's XMPie platform.
IT Specialist / Company Name - City, State12/2010 - 11/2015
- Configured new employee work stations, including all hardware, software and peripheral devices.
- Involved in the development of an innovative production automation solutions company, delivering exceptional software and services to corporate, marketing and production clients from the healthcare to printing industry nationwide.
- Responsible for the deployment and maintenance of an innovative production automation web application for 15 clients.
- Assisted sales team by providing exceptional technical support during the discovery period multiple projects.
- Responsible for developing internal workflow solutions using multiple XMPie modules.
- Successfully identified and reported bugs that led to many successful application patches and updates for a multi-channel marketing application (XMPie).
- Successfully developed 6 custom XMPie Storefront solutions in 3 different industries (Construction, hair care, finance) with each storefront having automated features from event-triggered emails to seamless production workflows from design to press.
- Successfully developed and implemented the automated production workflow culture of a digital marketing and printing company.
Education and Training
Georgia State University - City, State2013Bachelor of Science: Computer And Information Sciences
Information Technology Skills
Microsoft Office Suite . Adobe Creative Suites (InDesign After Effects, Dreamweaver). Celoxis SAAS . Jira. Confluence. XMPie (All Modules/Ecommerce Ustore front and backend expert). Constant Contact. HTML. CSS. Shopify. Wix. Wordpress.
Previous Experiences
East Lake Golf Club | Atlanta, GA
Caddie
2009 – 2010
Valet Team Member
2010 - 2011
Operations Shift Manager
2010 – 2014
• Responsible for providing a seamless top class experience for each golfer from arrival to first tee and from the 18th green to departure.
• Responsible for the successful daily task completion of 5 – 10 valet team members per shift.
Interests
Avid Golfer, Fishing, Fluent french speaker
Websites, Portfolios, Profiles
- Available upon request
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Resume Overview
School Attended
- Georgia State University
Job Titles Held:
- Marketing Business Development Manager
- Technical Business Analyst
- Technical Marketing Operations Manager
- IT Specialist
Degrees
- Georgia State University -
City,
State
2013 Bachelor of Science : Computer And Information Sciences
