Knowledgeable and gifted marketing professional with solid record of accomplishment in creating and improving brand awareness, public relations and developing community engagement strategies. Experienced in devising and leading campaigns, strategic communications, unifying the brand, deepening partnerships and developing teams.
Leading the university's strategy efforts across all local channels and touchpoints, ensuring brand and voice consistency in all paid, earned, shared and owned media placement. Collaborate with regional partners (businesses, NPOs, ISDs, etc.) to identify and develop goals and plans that support local needs and gaps. Conduct strategic planning, market research, data analysis, and monitoring campaign effectiveness, lead generation, and followup communications. Lead teams who perform marketing and communications functions -including graphic design, project management, photography, video, social media, business development, community relations, etc. Formulate overall marketing and branding goals, strategies and budget for strategic growth of the brand.
Oversee and implement various marketing, communications and media campaigns and projects for 4 brick & mortar campuses and 1 e-campus. Devise and execute outreach strategies that results in stronger partnerships in the community, greater quality lead generation, improved brand awareness, increased online presence and reputation, and cultivates new opportunities and relationships with community, civic and business groups.
Led teams at 3 education centers in Kuwait. Collaborated with management, departments and applicable external agencies in program planning and development, monitoring the effectiveness against individual participant needs. Conducted presentations, seminars, etc. to increase awareness, enrollment and future sources of funding. Identified media and press opportunities to publicize the organization and its programs.
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
Companies Worked For:
Job Titles Held: