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Director of Marketing & Branding Resume Example

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DIRECTOR OF MARKETING & BRANDING
  • https://www.linkedin.com/in/natasha-hill-mba-83b17622
Professional Summary

Knowledgeable and gifted marketing professional with solid record of accomplishment in creating and improving brand awareness, public relations and developing community engagement strategies. Experienced in devising and leading campaigns, strategic communications, unifying the brand, deepening partnerships and developing teams.

Skills
  • Business Development and Strategy
  • Communications
  • Digital Marketing and Strategy
  • Budgeting
  • Team management
  • Event Management
  • Marketing automation software
  • Social media platforms
  • Leadership
  • Vendor Relations
  • Strategic Partnerships
  • Brand Awareness
  • Community Engagement
  • Media Outlets
Work History
Director of Marketing & Strategy, 07/2017 to Current
Tarleton State University – Fort Worth, TX

Leading the university's strategy efforts across all local channels and touchpoints, ensuring brand and voice consistency in all paid, earned, shared and owned media placement. Collaborate with regional partners (businesses, NPOs, ISDs, etc.) to identify and develop goals and plans that support local needs and gaps. Conduct strategic planning, market research, data analysis, and monitoring campaign effectiveness, lead generation, and followup communications. Lead teams who perform marketing and communications functions -including graphic design, project management, photography, video, social media, business development, community relations, etc. Formulate overall marketing and branding goals, strategies and budget for strategic growth of the brand.

Accomplishments:

  • Development of short and long-term strategies; identifying and addressing development issues and evaluating internal operating procedures within the University to support growth.
  • Successfully crafted and executed innovative, impactful campaigns to enhance the University's growth strategy, brand reputation and lead generation.
  • Initiated and led the first-ever brand development project at Tarleton State University, which included: institutional research and reports, market research, 3rd-party surveys, etc.; discovery session with colleges, schools, departments, divisions, etc. across the university to identify objectives, future aspirations, existing initiatives, challenges, etc.; development of the university's brand positioning and target audience profiles; development of the tagline and new brand look and feel.
  • Drove and launched the university's first-ever brand campaign which included media buy, video, microsite, digital tool-kits, print collateral, campus signage, promotional items, etc.
  • Develop new and strategic local partnerships via collaborations, sponsorship, outreach activities, joint events, etc. building solid and positive strategic relationships.
  • Proven track record of successful negotiation for impactful, complex deals, including relationship management.
  • Consulted and coordinated with the development department in enhancing philanthropy campaigns, i.e. Giving Day, through improved social media strategies and messaging, which resulted in a 20% increase in gifts/donations.
  • Planned, organized and executed project plans, budgets and materials for special events attended by key constituents and co-hosted with community partners, i.e. Business for Breakfast: Higher Education; Be Connected: The Future of Higher Education, etc.
Outreach Marketing & Communications Manager, 05/2013 to 06/2017
Tarleton State University – Fort Worth, TX

Oversee and implement various marketing, communications and media campaigns and projects for 4 brick & mortar campuses and 1 e-campus. Devise and execute outreach strategies that results in stronger partnerships in the community, greater quality lead generation, improved brand awareness, increased online presence and reputation, and cultivates new opportunities and relationships with community, civic and business groups.

Accomplishments:

  • Built brand awareness campaigns within specified budget and cultivated relationships in the community with businesses, organizations and the media.
  • Identified key outreach opportunities for expanding visibility and brand awareness, plus follow-thru including sponsorships, service projects, speaking engagements, etc.
  • Collaborated with civic and community organizations to develop scholarships, services, etc. to underrepresented populations.
  • Marketing, communication and event liaison with partner community colleges in planning events, joint advertising, website redesign, etc.
  • Created and deployed communication methods devised for recruitment and retention on several platforms, including websites, digital inquiry forms, surveys, CRM communications, etc.
  • Created successful digital marketing strategies that had an open rate of 75% and click-thru rate of 6%.
  • Lead generation increased by 5% through branding, digital and online campaigns. Executed social media campaigns that resulted in significant increases in website traffic, followers, inquiry submissions, etc.
  • Led a team of 7 at three campus locations, with continuous training, improved recruiting methods, etc.
Local Program Manager, 02/2008 to 02/2011
Central Texas College Europe – Mannheim, Germany

Led teams at 3 education centers in Kuwait. Collaborated with management, departments and applicable external agencies in program planning and development, monitoring the effectiveness against individual participant needs. Conducted presentations, seminars, etc. to increase awareness, enrollment and future sources of funding. Identified media and press opportunities to publicize the organization and its programs.

Accomplishments

  • Established relationships with several organizations and businesses to support programs.
  • Coordinated with headquarters in Germany, and internal and external teams in Kuwait for brand awareness campaigns and lead generation strategies.
  • Developed communications and information [i.e. Quarterly newsletter system, reports, etc.] which corresponded with higher education, military and DOD agencies, key developments, and more, for external stakeholders, potential donors, military leadership, etc.
  • Directed research initiatives and proposed programs based on results that supported the organization's goals.
International Marketing Manager, 02/2006 to 02/2008
Alshaya Group – Kuwait City, Kuwait
  • Developed and coordinated the creation and implementation of international marketing plans for retail stores in the Middle East, North Africa and Europe.
  • Managed teams of international marketing coordinators and marketing assistants at local offices, in conceiving, planning, executing, and refining marketing activities.
  • Provided marketing support to distributors regarding marketing materials, advertising, events, etc. and coordinated various integrated marketing activities and communications.
  • In collaboration with multiple teams in various countries, aligned global campaigns and coordinated with international distributors to provide a strategic vision for the growth and future of brands.
  • Promoted programs, products and services with multi-channel strategies.
  • Oversaw more than 5 personnel completing 15 different projects each year.
Marketing Coordinator, 01/2003 to 01/2006
H&R Block Inc.
  • Partnered with market research team, new product development team, etc., to identify, plan and implement regional strategies for products and services, to include campaigns, marketing materials and promotional activities.
  • Implement client acquisition marketing plans and programs to increase client base, revenue and profitability, throughout the region.
  • Successfully developed strategies to counter competitors, as well as collected and analyzed data to evaluate existing and potential product and local service markets.
  • Participated in the development of media plans and the production, delivery and analysis of marketing programs, serving as a marketing resource to regional teams and offices.
Education
MBA: International Business, 2010
Tarleton State University - Stephenville, TX
B.S.: Marketing, 2008
University of Maryland - College Park - College Park, MD
Affiliations
  • American Marketing Association
  • Public Relations Society of America
Honors & Awards
  • Forty Under Forty Award Recipient - Fort Worth Business Press
  • District IV 2020 Accolades Council for Advancement and Support of Education- Advertising campaign
  • District IV 2020 Accolades Council for Advancement and Support of Education - OOH campaign
  • United Hispanic Council of Tarrant County partnership award
  • Fort Worth Hispanic Chamber community partner award
Community
  • Girls Inc. of Tarrant County - Board of Directors
  • Fort Worth Hispanic Chamber - Committee Chair
  • Girls Inc. of Tarrant County - Marketing Committee
  • Tarrant Area Food Bank - Marketing Committee
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Resume Overview

Companies Worked For:

  • Tarleton State University
  • Central Texas College Europe
  • Alshaya Group
  • H&R Block Inc.

School Attended

  • Tarleton State University
  • University of Maryland - College Park

Job Titles Held:

  • Director of Marketing & Strategy
  • Outreach Marketing & Communications Manager
  • Local Program Manager
  • International Marketing Manager
  • Marketing Coordinator

Degrees

  • MBA : International Business , 2010
    B.S. : Marketing , 2008

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