Director of Marketing & Branding Resume Example

Oversee and implement various marketing, communications and media campaigns and projects for 4 brick & mortar campuses and 1 e-campus. Devise and execute outreach strategies that results in stronger partnerships in the community, greater quality lead generation, improved brand awareness, increased online presence and reputation, and cultivates new opportunities and relationships with community, civic and business groups.

Accomplishments:

• Built brand awareness campaigns within specified budget and cultivated relationships in the community with businesses, organizations and the media.
• Identified key outreach opportunities for expanding visibility and brand awareness, plus follow-thru including sponsorships, service projects, speaking engagements, etc.
• Collaborated with civic and community organizations to develop scholarships, services, etc. to underrepresented populations.
• Marketing, communication and event liaison with partner community colleges in planning events, joint advertising, website redesign, etc.
• Created and deployed communication methods devised for recruitment and retention on several platforms, including websites, digital inquiry forms, surveys, CRM communications, etc.
• Created successful digital marketing strategies that had an open rate of 75% and click-thru rate of 6%.
• Lead generation increased by 5% through branding, digital and online campaigns. Executed social media campaigns that resulted in significant increases in website traffic, followers, inquiry submissions, etc.
• Led a team of 7 at three campus locations, with continuous training, improved recruiting methods, etc.

Led teams at 3 education centers in Kuwait. Collaborated with management, departments and applicable external agencies in program planning and development, monitoring the effectiveness against individual participant needs. Conducted presentations, seminars, etc. to increase awareness, enrollment and future sources of funding. Identified media and press opportunities to publicize the organization and its programs.

Accomplishments

• Established relationships with several organizations and businesses to support programs.
• Coordinated with headquarters in Germany, and internal and external teams in Kuwait for brand awareness campaigns and lead generation strategies.
• Developed communications and information [i.e. Quarterly newsletter system, reports, etc.] which corresponded with higher education, military and DOD agencies, key developments, and more, for external stakeholders, potential donors, military leadership, etc.
• Directed research initiatives and proposed programs based on results that supported the organization's goals.

• Developed and coordinated the creation and implementation of international marketing plans for retail stores in the Middle East, North Africa and Europe.
• Managed teams of international marketing coordinators and marketing assistants at local offices, in conceiving, planning, executing, and refining marketing activities.
• Provided marketing support to distributors regarding marketing materials, advertising, events, etc. and coordinated various integrated marketing activities and communications.
• In collaboration with multiple teams in various countries, aligned global campaigns and coordinated with international distributors to provide a strategic vision for the growth and future of brands.
• Promoted programs, products and services with multi-channel strategies.
• Oversaw more than 5 personnel completing 15 different projects each year.

• Partnered with market research team, new product development team, etc., to identify, plan and implement regional strategies for products and services, to include campaigns, marketing materials and promotional activities.
  
• Implement client acquisition marketing plans and programs to increase client base, revenue and profitability, throughout the region.
  
• Successfully developed strategies to counter competitors, as well as collected and analyzed data to evaluate existing and potential product and local service markets.
  
• Participated in the development of media plans and the production, delivery and analysis of marketing programs, serving as a marketing resource to regional teams and offices.