Knowledgeable and gifted leader with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Experienced in devising and leading campaigns, strategic communications, unifying the brand, deepening partnerships and developing teams.
Leading the university's marketing and branding efforts across all channels and touchpoints, ensuring brand and voice consistency in all paid, earned, shared and owned media placement. Formulate overall marketing and branding goals, strategies and budget for strategic growth of the Tarleton brand.
Oversee and implement various marketing, communications and media campaigns and projects for 4 brick & mortar campuses and 1 e-campus. Devise and execute outreach strategies that results in stronger partnerships in the community, greater quality lead generation, improved brand awareness, increased online presence and reputation, and cultivates new opportunities and relationships with community, civic and business groups.
Led teams at 3 education centers in Kuwait. Collaborated with management, departments and applicable external agencies in program planning and development, monitoring the effectiveness against individual participant needs. Conducted presentations, seminars, etc. to increase awareness, enrollment and future sources of funding. Identified media and press opportunities to publicize the organization and its programs.
Companies Worked For:
Job Titles Held: