Director of Marketing & Branding Resume Example
- https://www.linkedin.com/in/natasha-hill-mba-83b17622
Savvy and gifted leader with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Experienced in devising and leading campaigns, strategic communications, unifying the brand, deepening partnerships and developing teams.
|
|
State Of Louisiana – Westwego , LA
Leading the university's marketing and branding efforts across all channels and touchpoints, ensuring brand and voice consistency in all paid, earned, shared and owned media placement. Formulate overall marketing and branding goals, strategies and budget for strategic growth of the brand.
Accomplishments:
- Development of short and long-term strategies; identifying and addressing development issues and evaluating internal operating procedures within the University to support growth.
- Successfully crafted and executed innovative, impactful campaigns to enhance the University's growth strategy, brand reputation and lead generation.
- Initiated and led the first-ever brand development project at Tarleton State University, which included: institutional research and reports, market research, 3rd-party surveys, etc.; discovery session with colleges, schools, departments, divisions, etc. across the university to identify objectives, future aspirations, existing initiatives, challenges, etc.; development of the university's brand positioning and target audience profiles; development of the tagline and new brand look and feel.
- Drove and launched the university's first-ever brand campaign which included media buy, video, microsite, digital tool-kits, print collateral, campus signage, promotional items, etc.
- Established and implemented policies, procedures, and practices related to the management of branding, marketing and strategic communications across the university's 6 locations.
- Developed the communications and messaging strategy for key target audiences, as part of maintaining the university's new visual identity, launched branded templates for all marketing and recruitment materials.
- Consulted and coordinated with the development department in enhancing philanthropy campaigns, i.e. Giving Day, through improved social media strategies and messaging, which resulted in a 20% increase in gifts/donations.
- Planned and executed project plans, schedules, budget and materials for special events attended by key constituents and co-hosted with community partners, i.e. Business for Breakfast: Higher Education; Be Connected: The Future of Higher Education, etc.
Copart – Billings , MT
Oversee and implement various marketing, communications and media campaigns and projects for 4 brick & mortar campuses and 1 e-campus. Devise and execute outreach strategies that results in stronger partnerships in the community, greater quality lead generation, improved brand awareness, increased online presence and reputation, and cultivates new opportunities and relationships with community, civic and business groups.
Accomplishments:
- Built brand awareness campaigns within specified budget and cultivated relationships in the community with businesses, organizations and the media.
- Identified key outreach opportunities for expanding visibility and brand awareness, plus follow-thru including sponsorships, service projects, speaking engagements, etc.
- Collaborated with civic and community organizations to develop scholarships, services, etc. to underrepresented populations.
- Marketing, communication and event liaison with partner community colleges in planning events, joint advertising, website redesign, etc.
- Created and deployed communication methods devised for recruitment and retention on several platforms, including websites, digital inquiry forms, surveys, CRM communications, etc.
- Created successful digital marketing strategies that had an open rate of 75% and click-thru rate of 6%.
- Lead generation increased by 5% through branding, digital and online campaigns. Executed social media campaigns that resulted in significant increases in website traffic, followers, inquiry submissions, etc.
- Led a team of 7 at three campus locations, with continuous training, improved recruiting methods, etc.
Central Texas College Europe – City , STATE
Led teams at 3 education centers in Kuwait. Collaborated with management, departments and applicable external agencies in program planning and development, monitoring the effectiveness against individual participant needs. Conducted presentations, seminars, etc. to increase awareness, enrollment and future sources of funding. Identified media and press opportunities to publicize the organization and its programs.
Accomplishments
- Established relationships with several organizations and businesses to support programs.
- Coordinated with headquarters in Germany, and internal and external teams in Kuwait for brand awareness campaigns and lead generation strategies.
- Developed communications and information [i.e. Quarterly newsletter system, reports, etc.] which corresponded with higher education, military and DOD agencies, key developments, and more, for external stakeholders, potential donors, military leadership, etc.
- Directed research initiatives and proposed programs based on results that supported the organization's goals.
Alshaya Group – City , STATE
- Developed and coordinated the creation and implementation of international marketing plans for retail stores in the Middle East, North Africa and Europe.
- Managed teams of international marketing coordinators and marketing assistants at local offices, in conceiving, planning, executing, and refining marketing activities.
- Provided marketing support to distributors regarding marketing materials, advertising, events, etc. and coordinated various integrated marketing activities and communications.
- In collaboration with multiple teams in various countries, aligned global campaigns and coordinated with international distributors to provide a strategic vision for the growth and future of brands.
- Promoted programs, products and services with multi-channel strategies.
- Oversaw more than 5 personnel completing 15 different projects each year.
Tarleton State University - City, State
University of Maryland - College Park - City, State
- Graduated cum laude
- President Award Recipient
- American Marketing Association
- Public Relations Society of America
- 2019 Forty Under Forty Award Recipient - Fort Worth Business Press
- District IV 2020 Accolades Council for Advancement and Support of Education- Advertising campaign
- District IV 2020 Accolades Council for Advancement and Support of Education - OOH campaign
- United Hispanic Council of Tarrant County partnership award
- Fort Worth Hispanic Chamber community partner award
- Girls Inc. of Tarrant County - Board of Directors, Governance Committee
- Fort Worth Hispanic Chamber - Scholarship Committee Chair
- Girls Inc. of Tarrant County - Boost Committee
- Tarrant Area Food Bank - Tarleton Cares co-chair
DISCLAIMER
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
- Word choice
- Length
- Typos
Resume Overview
School Attended
- Tarleton State University
- University of Maryland - College Park
Job Titles Held:
- Director of Marketing & Branding
- Outreach Marketing & Communications Manager
- Local Program Manager
- International Marketing Manager
Degrees
- MBA : International Business , 2010
B.S. : Marketing , 2008
Similar Resumes
