It’s not about you – it’s about them. I am a firm believer that your brand is the soulof your business and your customers are the heartbeat. People do not buy goods and services; they buy stories, magic and how a brand makes them feel.
I am an innovative and creative marketing leader with 10+ years of experience delivering exceptional marketing campaigns & collateral, brand development and storytelling, strategic planning and content creation based on established and innovative strategies.
I enjoy the full evolution of a campaign – from creative inception and development to the customer’s first sip. I have a passion for storytelling through various marketing mediums, with a focus on strategic brand planning, building stronger brand communities and uncovering unique customer journeys. I am proficient in keeping marketing relevant for target consumers by monitoring trends and capitalizing on emerging opportunities.
And I love uniting teams to develop successful programs and achieve aggressive goals to drive company growth and connect with our customers. My goal is to use all of my passions, expertise and talents to help build a legacy brand.
Skills
Multi-Campaign Development (Nurture and Lead Gen)
Market Research Analysis
Strategic Planning, Development, and Alignment
Product Development Consultations
Team Recruiting and Hiring
Product and Service Specification
Complex Problem Solving
Verbal and Written Communication
Detail-Oriented
Campaign Performance Tracking
Competitor Analysis
Brand Messaging
SEO Strategy and Execution
Social Media Strategy
Brand Development
Technology
HubSpot
Adobe Creative Suite
Microsoft SharePoint
SEO/ Website/ LinkedIn/ Facebook/ IG
Work History
Director of Marketing | Brand Strategist, 03/2019 to Current Cox Enterprises – Davie, FL,
Spearhead marketing and business development strategy, ideation, design, execution, and analytics of all national marketing initiatives to maximize outreach and sales.
Plan and execute robust, creative partner marketing programs, and experiential marketing events to boost brand awareness and strengthen partner relationships.
Orchestrate, execute and monitor the performance of campaigns to boost brand awareness and profitability through KPI-driven goals for MQL and SQL across various brand practice areas and target industries.
Initiated monthly and quarterly business planning sessions with the CEO, COO, VP of Sales, and Key Technical Directors to plan sales and marketing strategy.
Analyze market trends, competitive landscape, and market research to identify unique opportunities for brand positioning and potential value to sustain a loyal customer base and cross-selling opportunities.
Responsible for hiring and managing a creative team of contractors to generate dynamic marketing content and communication tools for promotional campaigns.
Developed creative presentations, trend reports, kitted assets, and product datasheets.
Created innovative marketing initiatives to drive customer engagement and feedback, increasing case study and NPS participation.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Influenced company culture through internal team initiatives.
Director of Marketing | Brand Director, 02/2019 to Current YTexas – City, STATE,
Responsible for developing and leading marketing strategies and campaigns, ideation, and execution of content brand-wide, targeting key regions of Texas and US, through digital and print campaigns along with experiential event activations.
Conceptualized updated brand identity, developed unique positioning and brand opportunities, along with consistent brand narrative, to further advance awareness and grow partner memberships.
Conceptualized brand pivot for the brand's annual YTexas Summit from a physical to a digital event in 2020 - resulting in growth from 250 attendees physically to 800+ attendees virtually, along with growing engaged email list from 500 to 7K executives and CEOs across Texas and US.
Improved and boosted brand image by implementing focused marketing campaigns and developing engaging digital business development strategies to support community awareness and internal sales goals.
Help optimize business development strategies based on company targets, product specifications, and market data.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns and to assess performance against goals.
Developed internal processes and systems to streamline marketing and sales initiatives to align our teams and improve workflow efficiencies.
Director of Marketing & Business Development, 01/2018 to 02/2019 FBFK Law – City, STATE,
Responsible for the creation of marketing strategy and implementation of monthly and quarterly initiatives that aligned with the firm’s strategic growth goals and focus.
Established branding objective to increase the firm’s level of awareness in the Dallas, Houston and Silicon Valley markets during expansion through innovative campaigns, thought leadership opportunities, facilitating cross-selling opportunities and corporate development.
Developed all campaigns and marketing collateral in line with branding and focused on target consumers.
Initiated and lead a strategic internal business development strategy across all corporate and litigation practice areas to cultivate custom opportunities for lead attorneys and determine the most effective growth opportunities with new prospects, current clients and referral partners.
Assisted each attorney in managing their sales funnel, identifying strong referral networks and fulfilling RFP opportunities.
Developed opportunities to expand the firm’s Corporate Social Responsibility program and community outreach, contributing to building company culture.
Advertising Account Executive, 01/2017 to 01/2018 DCEO Magazine | D Magazine – City, STATE,
Developed and maintained strong client relationships with C-level executives and key decision makers in the Commercial Real Estate, Legal, Technology, Medical, and Hospitality industries.
Consistently won new business, expanded stronger corporate partnerships, and achieved a personal revenue goal of $500K business won within the year.
Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
Created and presented creative campaigns and customized media and advertising packages to prospective customers, helping them achieve long-term business objectives.
Built strong client relationships and provided high value-adding services, resulting in increased company market share.
Managed client relationships throughout the entire sales cycle, from initial contact through execution of the client campaign.
Listened attentively to client feedback and worked with product development team to introduce new services.
Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Helped launch the introductory issue of the Dallas Innovates Annual.
Directed copy preparation, proof evaluation and layout enhancement for clients' advertising materials.
Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
Education
Bachelor of Arts: Marketing, Business, Expected in University of North Texas - Denton, Texas, GPA:
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