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Director of Marketing Automation Resume Example

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DIRECTOR OF MARKETING AUTOMATION
Professional Summary

Award-winning senior marketing automation manager with 12+ years of rapid advancement developing, launching, and managing marketing campaigns that have scaled and produce maximized revenue growth. Experienced in start-up to corporate marketing strategies and development. From achieving growth with compact to large scale automation campaigns in marketing, lead generation, and sales objectives. Orchestrated and strategically accomplished simultaneous achievement with granular technical data metric analysis, budgeting, and profitable ROI. Successful in a diversified range of marketing automation software and platforms such as Marketo, Salesforce, Hubspot, Active Campaign, and Salesforce with hands on experience and knowledge. Regarded for the dynamic ability to analyze advanced metrics and data. While developing key insights to forecast and achieve essential campaign results.

Skills
  • Marketing Automation
  • Customer Relationship Management(CRM)
  • Conversion Development
  • Strategic Implementation
  • Team Work/Collaboration
  • Reporting &Tool Utilization
  • Oracle
  • Hubspot
  • Marketo
  • Project Management
  • Teradata
  • Keyword Optimization
  • Data Analysis
  • Lead Generation
  • Marketing Strategy
  • Database Management
  • Re-Targeting Advertisement
  • SalesForce
  • Eloqua
  • SQL / PLSQL
  • Business Development
  • Adobe Analytics
  • Analytics and seo
  • Campaign management
  • Reporting and documentation
Work History
Director of Marketing Automation, 04/2015 to 10/2020
Samsung Electronics Co – Miami, FL
  • Developed and implemented marketing channels, strategic lead development campaigns, and assessment of campaign performance
  • Oversee marketing and sales departments for national Southeastern U.S
  • Utilizing Salesforce, Ontraport, Slack, and Marketo to develop reporting, target strategies, manage client accounts, KPI's, ROAS, and budgeting with marketing automation objectives.
  • Evaluate sales funnel, processes, and systems to develop effective strategies to increase lead acquisition, achieve quarterly revenue goals, and manage/analyze sales/marketing team
  • Designing and developing multiple websites , social media channels, paid media, and traditional print material to achieve 12.51% average conversion rates, lower CPC from $16.21 to $8.21 and increased CTR from 5.26% to 11.24%
  • Compiled product, market and customer data to forecast accurate sales and profit
Senior Marketing Automation Manager, 02/2018 to 12/2019
NuLife Institute – Miami, FL
  • Developed and implemented campaigns for automated email and pay per click advertising
  • Manged over 40 users on Eloqua platform (marketing users and sales users)
  • Directed and coordinated marketing activities and policies to promote products and services
  • Completed monthly KPI reviews
  • Updated and implemented sales and marketing lead funnel to manage each stage of funnel
  • Managed and worked with scrum team
  • Worked with diverse marketing team to drive internal promotions of company programs, initiatives, guiding principles and mission
  • Coordinated and participated in promotional activities and trade shows
Director of Marketing & Paid Advertising, 11/2013 to 03/2015
Robbins Research International LLC – New York, NY
  • Operating international sales and marketing division in generating social media marketing, Google AdWords/AdSense, SEO, Facebook Ad sets, and influencer promotions
  • Increasing generated website traffic, sales conversions and marketing effectiveness
  • Attending to customer and client inquires as well as marketing trends to achieve 100% in quarterly sales/revenue, 90% in customer satisfaction and 42% sales conversions within allotted deadline project deadlines
National Online Sales Manager, 08/2011 to 10/2013
Dell Electronics – New York, NY
  • Open and establish online and direct client business sales accounts through direct business inquires through generated prospects.
  • Operate as point of contact for business sales solutions and account affairs, and meet remotely with executive corporate, sales, marketing and management departments to ensure sales goals and brand awareness goals H.P.
  • National Sales & Marketing Technical Manager | June,2010 - September, 2012.
  • Visit designated partnered major retailers to establish and significantly increase brand awareness amongst consumers.
  • Execute technical workshops to retailer employees and generating sales.
Education
Bachelor of Arts: Business Marketing, 02/2012
Florida International University - Miami,FL
  • Minored in Integrated Marketing Communications
  • Member of Business Pitch Club
  • Member of Market Innovation Think Tank
  • Member of Business Analysis Group
Bachelor of Arts: Business Finance, 02/2008
New York Institute of Technology - New York, NY
  • Minored in Microeconomics
  • Awarded Shark Tank Business Finalist
  • Professional development completed in Business Marketing Automation Processes
Certifications

Google Ads • Google Ads Display • Google Analytics • Google Ads Measurement • Search Ads 360 • Shopping Ads • Facebook Blueprint • Hubspot • Marketo Expert • Adobe Photoshop • Adobe Flash • Adobe In Design

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Resume Overview

Companies Worked For:

  • Samsung Electronics Co
  • NuLife Institute
  • Robbins Research International LLC
  • Dell Electronics

School Attended

  • Florida International University
  • New York Institute of Technology

Job Titles Held:

  • Director of Marketing Automation
  • Senior Marketing Automation Manager
  • Director of Marketing & Paid Advertising
  • National Online Sales Manager

Degrees

  • Bachelor of Arts : Business Marketing , 02/2012
    Bachelor of Arts : Business Finance , 02/2008

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