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Director of Marketing, Atlantis Casino Resort Spa Resume Example

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DIRECTOR OF MARKETING, ATLANTIS CASINO RESORT SPA
Professional Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team leadership and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Skills
  • Marketing Strategy/Communications
  • Brand Development/Strategy
  • Market Positioning
  • Market/Competitive Analysis
  • E-Commerce Marketing
  • SEO/SEM
  • Social Media Strategy
  • Email Marketing
  • Website Content Creation
  • Media Buying/Planning
  • Campaign Management
  • Content Development, Video
  • Copywriter
  • Community Relations/Surveys
  • Event Planning/Execution
  • Consumer Strategy/Success
  • Automation Reporting
  • Budgets, Strategy, Allocation
  • P&L Management
  • Forecasting
  • Corporate Communications
  • Public and Media Relations
  • Process Improvement
  • Problem Resolution
  • Project Organization
  • Team Building
  • Leadership
Work History
Director of Marketing, Atlantis Casino Resort Spa | Company Name - City, State09/2015 - Current
  • Develop and implement marketing strategies to generate revenue and market share.
  • Direct marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Capitalize on industry and marketplace trends to strategize solutions and enhance business operations.
  • Oversee and direct digital marketing efforts including SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, email, social media marketing, social media optimization, direct e-mail marketing and website.
  • Conduct trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  • Direct development and production of promotional and collateral materials.
  • Copywriter; approves all output for content, accuracy, and adherence to brand.
  • Review and analyze activities, expenses, operations, and forecast data to meet stated goals and objectives.
  • Ensure effective control of marketing results to meet targeted objectives.
  • Manage multi-million-dollar advertising budget.
  • Create advertising budget and monthly reporting and forecasting.
  • Initiate new acquisition programs targeting retail market segment including affiliate marketing opportunities.
  • Execute sponsorship fulfillment for major city-wide events and oversee major special events.
  • Direct advertising and marketing team throughout multichannel implementation ensuring proper brand messaging.
  • Manage property-wide video and photoshoots.
  • Coordinates guest research/brand surveys across all communication channels and provides summary reports.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.
Assistant Director of Casino Marketing | Company Name - City, State08/2013 - 09/2015
  • Created, planned, organized, and directed events and promotions.
  • Oversaw the development, testing, and implementation of new and ongoing casino marketing initiatives.
  • Managed special events and marketing reservation department.
  • Assisted in the creation of marketing plans, analyzed and measured marketing variables.
  • Reviewed budgets and control expenses for marketing events and promotions.
  • Evaluated marketing programs and initiatives by interpreting data, identifying trends, and incorporating recommendations for improvement.
  • Assisted in the creation of the marketing calendar and managed the implementation of select departmental initiatives.
  • Created, designed and wrote copy for events, promotional invites, and marketing collateral.
  • Planned, organized, and executed multiple projects and initiatives property-wide.
  • Booked and managed contracts for various event functions/entertainment groups.
  • Integrated communication and marketing plans for events and promotions.
  • Drove operational improvements which resulted in savings and improved profit margins.
Marketing Events Manager | Company Name - City, State12/2006 - 08/2013
  • Planned and executed property-wide meetings/events to increase hotel and casino activity.
  • Coordinated activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
  • Developed collateral for events including invitations, flyers, brochures, and casino-wide promotional materials.
  • Managed and executed Atlantis sponsorships.
  • Assisted in social media campaigns and giveaways.
  • Organized concerts and entertainers for the property.
  • Developed and coordinated individual tournaments by type, theme, and prize structure.
  • Assisted in the creation of the marketing calendar to fill the needs of the casino and hotel occupancy levels.
  • Organized and communicated internal departments for upcoming groups/events.
  • Obtained purchase bids and ordered merchandise and gifts for marketing events.
  • Blocked hotel space, banquet space and created and approved banquet event orders.
  • Managed reservations for all event and promotional bookings.
  • Compiled event statistics under the requirements of the department director.
  • Reviewed competitors' activities and promotions.
  • Created content for marketing emails and other online campaigns.
Marketing Coordinator | Company Name - City, State01/2005 - 12/2006
  • Assisted with a variety of marketing strategies and campaigns.
  • Responsible for miscellaneous assignments as delegated by executive management.
  • Ran daily and monthly promotions.
  • Copywriter for marketing and advertising collateral.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Education
Louisiana State University - StateM.B.A: Marketing
Gonzaga University - City, StateM.A: Communication and Leadership, Strategic and Organizational Communication
University of Nevada - CityB.S: Business Management and Marketing
Other Notable Accomplishments
  • Google Analytics Certification 2020
  • America's Hotel Campaign of the Year- Expedia Epic Award 2019
  • Digital Marketing Essentials- University of Nevada, Reno 2018
  • Woman of Achievement- Nevada Women's Fund 2017
  • Digital Marketing Certified Associate-Marketing Evolution 2017
  • Accelerated Hotel Sales Training Program- Steinhart & Associates 2017
  • Best Integrated Marketing Strategy Award- Toucan Charlie's Buffet & Grille reopening plan- Reno-Tahoe American Marketing Association 2016
  • Certificate of Achievement- Dale Carnegie Course- Dale Carnegie & Associates 2014
  • Certificate of Appreciation from the City of Reno for contributions in making the Chinese New Year Celebration a success- Robert A. Cashell Sr., Mayor 2012
  • Certificate of Commendation- recognition of efforts to make the Chinese Association of Northern Nevada Chinese New Year Celebration a success- Harry Reid, United States Senator 2011
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Resume Overview

School Attended

  • Louisiana State University
  • Gonzaga University
  • University of Nevada

Job Titles Held:

  • Director of Marketing, Atlantis Casino Resort Spa
  • Assistant Director of Casino Marketing
  • Marketing Events Manager
  • Marketing Coordinator

Degrees

  • M.B.A : Marketing
    M.A : Communication and Leadership, Strategic and Organizational Communication
    B.S : Business Management and Marketing

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