director of marketing atlantis casino resort spa resume example with 16+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
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Professional Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team leadership and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Skills
Marketing Strategy/Communications
Brand Development/Strategy
Market Positioning
Market/Competitive Analysis
E-Commerce Marketing
SEO/SEM
Social Media Strategy
Email Marketing
Website Content Creation
Media Buying/Planning
Campaign Management
Content Development, Video
Copywriter
Community Relations/Surveys
Event Planning/Execution
Consumer Strategy/Success
Automation Reporting
Budgets, Strategy, Allocation
P&L Management
Forecasting
Corporate Communications
Public and Media Relations
Process Improvement
Problem Resolution
Project Organization
Team Building
Leadership
Work History
Director of Marketing, Atlantis Casino Resort Spa, 09/2015 to Current Branch Metrics – Chicago, IL,
Develop and implement marketing strategies to generate revenue and market share.
Direct marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Capitalize on industry and marketplace trends to strategize solutions and enhance business operations.
Oversee and direct digital marketing efforts including SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, email, social media marketing, social media optimization, direct e-mail marketing and website.
Conduct trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Direct development and production of promotional and collateral materials.
Copywriter; approves all output for content, accuracy, and adherence to brand.
Review and analyze activities, expenses, operations, and forecast data to meet sClaired goals and objectives.
Ensure effective control of marketing results to meet targeted objectives.
Manage multi-million-dollar advertising budget.
Create advertising budget and monthly reporting and forecasting.
Initiate new acquisition programs targeting retail market segment including affiliate marketing opportunities.
Execute sponsorship fulfillment for major city-wide events and oversee major special events.
Direct advertising and marketing team throughout multichannel implementation ensuring proper brand messaging.
Manage property-wide video and photoshoots.
Coordinates guest research/brand surveys across all communication channels and provides summary reports.
Leveraged industry trends and competitive analysis to improve customer relationship building.
Assistant Director of Casino Marketing, 08/2013 to 09/2015 Hargray Communications – Lake City, FL,
Created, planned, organized, and directed events and promotions.
Oversaw the development, testing, and implementation of new and ongoing casino marketing initiatives.
Managed special events and marketing reservation department.
Assisted in the creation of marketing plans, analyzed and measured marketing variables.
Reviewed budgets and control expenses for marketing events and promotions.
Evaluated marketing programs and initiatives by interpreting data, identifying trends, and incorporating recommendations for improvement.
Assisted in the creation of the marketing calendar and managed the implementation of select departmental initiatives.
Created, designed and wrote copy for events, promotional invites, and marketing collateral.
Planned, organized, and executed multiple projects and initiatives property-wide.
Booked and managed contracts for various event functions/entertainment groups.
Integrated communication and marketing plans for events and promotions.
Drove operational improvements which resulted in savings and improved profit margins.
Marketing Events Manager, 12/2006 to 08/2013 Atlantis Casino Resort Spa – City, STATE,
Planned and executed property-wide meetings/events to increase hotel and casino activity.
Coordinated activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
Developed collateral for events including invitations, flyers, brochures, and casino-wide promotional materials.
Managed and executed Atlantis sponsorships.
Assisted in social media campaigns and giveaways.
Organized concerts and entertainers for the property.
Developed and coordinated individual tournaments by type, theme, and prize structure.
Assisted in the creation of the marketing calendar to fill the needs of the casino and hotel occupancy levels.
Organized and communicated internal departments for upcoming groups/events.
Obtained purchase bids and ordered merchandise and gifts for marketing events.
Blocked hotel space, banquet space and created and approved banquet event orders.
Managed reservations for all event and promotional bookings.
Compiled event statistics under the requirements of the department director.
Reviewed competitors' activities and promotions.
Created content for marketing emails and other online campaigns.
Marketing Coordinator, 01/2005 to 12/2006 Affinity Gaming Rail City Casino – City, STATE,
Assisted with a variety of marketing strategies and campaigns.
Responsible for miscellaneous assignments as delegated by executive management.
Ran daily and monthly promotions.
Copywriter for marketing and advertising collateral.
Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Education
M.B.A: Marketing, Expected in to Louisiana SClaire University - , Shreveport GPA:
M.A: Communication and Leadership, Strategic and Organizational Communication, Expected in to Gonzaga University - Spokane, Washington GPA:
B.S: Business Management and Marketing, Expected in to University of Nevada - Reno, GPA:
Other Notable Accomplishments
Google Analytics Certification 2020
America's Hotel Campaign of the Year- Expedia Epic Award 2019
Digital Marketing Essentials- University of Nevada, Reno 2018
Woman of Achievement- Nevada Women’s Fund 2017
Digital Marketing Certified Associate-Marketing Evolution 2017
Accelerated Hotel Sales Training Program- Steinhart & Associates 2017
Best Integrated Marketing Strategy Award- Toucan Charlie's Buffet & Grille reopening plan- Reno-Tahoe American Marketing Association 2016
Certificate of Appreciation from the City of Reno for contributions in making the Chinese New Year Celebration a success- Robert A. Cashell Sr., Mayor 2012
Certificate of Commendation- recognition of efforts to make the Chinese Association of Northern Nevada Chinese New Year Celebration a success- Harry Reid, United SClaires Senator 2011
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