Director of Marketing, Atlantis Casino Resort Spa Resume Example
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DIRECTOR OF MARKETING, ATLANTIS CASINO RESORT SPA
Professional Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team leadership and campaign enhancement. Prepared to bring 14+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Skills
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Work History
Director of Marketing, Atlantis Casino Resort Spa | Branch Metrics - Chicago , IL09/2015 - Current
- Develop and implement marketing strategies to generate revenue and market share.
- Direct marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Capitalize on industry and marketplace trends to strategize solutions and enhance business operations.
- Oversee and direct digital marketing efforts including SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, email, social media marketing, social media optimization, direct e-mail marketing and website.
- Conduct trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Direct development and production of promotional and collateral materials.
- Copywriter; approves all output for content, accuracy, and adherence to brand.
- Review and analyze activities, expenses, operations, and forecast data to meet stated goals and objectives.
- Ensure effective control of marketing results to meet targeted objectives.
- Manage multi-million-dollar advertising budget.
- Create advertising budget and monthly reporting and forecasting.
- Initiate new acquisition programs targeting retail market segment including affiliate marketing opportunities.
- Execute sponsorship fulfillment for major city-wide events and oversee major special events.
- Direct advertising and marketing team throughout multichannel implementation ensuring proper brand messaging.
- Manage property-wide video and photoshoots.
- Coordinates guest research/brand surveys across all communication channels and provides summary reports.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
Assistant Director of Casino Marketing | Hargray Communications - Lake City , FL08/2013 - 09/2015
- Created, planned, organized, and directed events and promotions.
- Oversaw the development, testing, and implementation of new and ongoing casino marketing initiatives.
- Managed special events and marketing reservation department.
- Assisted in the creation of marketing plans, analyzed and measured marketing variables.
- Reviewed budgets and control expenses for marketing events and promotions.
- Evaluated marketing programs and initiatives by interpreting data, identifying trends, and incorporating recommendations for improvement.
- Assisted in the creation of the marketing calendar and managed the implementation of select departmental initiatives.
- Created, designed and wrote copy for events, promotional invites, and marketing collateral.
- Planned, organized, and executed multiple projects and initiatives property-wide.
- Booked and managed contracts for various event functions/entertainment groups.
- Integrated communication and marketing plans for events and promotions.
- Drove operational improvements which resulted in savings and improved profit margins.
Marketing Events Manager | Atlantis Casino Resort Spa - City , STATE12/2006 - 08/2013
- Planned and executed property-wide meetings/events to increase hotel and casino activity.
- Coordinated activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
- Developed collateral for events including invitations, flyers, brochures, and casino-wide promotional materials.
- Managed and executed Atlantis sponsorships.
- Assisted in social media campaigns and giveaways.
- Organized concerts and entertainers for the property.
- Developed and coordinated individual tournaments by type, theme, and prize structure.
- Assisted in the creation of the marketing calendar to fill the needs of the casino and hotel occupancy levels.
- Organized and communicated internal departments for upcoming groups/events.
- Obtained purchase bids and ordered merchandise and gifts for marketing events.
- Blocked hotel space, banquet space and created and approved banquet event orders.
- Managed reservations for all event and promotional bookings.
- Compiled event statistics under the requirements of the department director.
- Reviewed competitors' activities and promotions.
- Created content for marketing emails and other online campaigns.
Marketing Coordinator | Affinity Gaming Rail City Casino - City , STATE01/2005 - 12/2006
- Assisted with a variety of marketing strategies and campaigns.
- Responsible for miscellaneous assignments as delegated by executive management.
- Ran daily and monthly promotions.
- Copywriter for marketing and advertising collateral.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Education
Louisiana State University - StateM.B.A: Marketing
Gonzaga University - City, StateM.A: Communication and Leadership, Strategic and Organizational Communication
University of Nevada - CityB.S: Business Management and Marketing
Other Notable Accomplishments
- Google Analytics Certification 2020
- America's Hotel Campaign of the Year- Expedia Epic Award 2019
- Digital Marketing Essentials- University of Nevada, Reno 2018
- Woman of Achievement- Nevada Women's Fund 2017
- Digital Marketing Certified Associate-Marketing Evolution 2017
- Accelerated Hotel Sales Training Program- Steinhart & Associates 2017
- Best Integrated Marketing Strategy Award- Toucan Charlie's Buffet & Grille reopening plan- Reno-Tahoe American Marketing Association 2016
- Certificate of Achievement- Dale Carnegie Course- Dale Carnegie & Associates 2014
- Certificate of Appreciation from the City of Reno for contributions in making the Chinese New Year Celebration a success- Robert A. Cashell Sr., Mayor 2012
- Certificate of Commendation- recognition of efforts to make the Chinese Association of Northern Nevada Chinese New Year Celebration a success- Harry Reid, United States Senator 2011
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Resume Overview
School Attended
- Louisiana State University
- Gonzaga University
- University of Nevada
Job Titles Held:
- Director of Marketing, Atlantis Casino Resort Spa
- Assistant Director of Casino Marketing
- Marketing Events Manager
- Marketing Coordinator
Degrees
- M.B.A : Marketing
M.A : Communication and Leadership, Strategic and Organizational Communication
B.S : Business Management and Marketing
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