Director of Marketing and Sales Resume Example
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DIRECTOR OF MARKETING AND SALES
Executive Profile
Proven and results oriented marketing professional with a passion for marketing, Internet marketing and process improvement. Over 16 years of success in marketing, management, business development, and creating/leading marketing & sales programs. Business-to-business (B2B) and business-to-consumer (B2C) marketing & sales. Problem solver who strives to continually learn & improve. Skills include marketing, Internet marketing, project management, writing of print and digital content, website development, search engine optimization (SEO), research and analysis, and social media. Personable professional and team player.
Skill Highlights
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Core Accomplishments
- Launched aggressive growth plans that helped increase customer base from four (4) to over 300 customers.
- Launched new Credit Alerting program that helped the credit union recoup over $2,700,000 in auto, credit card, and mortgage loans.
- Developed and launched new product, myChoice Rewards VISA credit card.
- Increased total sales by 9,900%
- Grew client base geographically from one state (Ohio) to over 42 states.
- Increased client participation levels 10%-50%.
- Decreased client attrition levels by 25%.
Professional Experience
Director of Marketing and Sales
January 2000 to CurrentColumbus Hospitality － Columbus , OH
January 2000 to CurrentColumbus Hospitality － Columbus , OH
- Provide marketing, Internet marketing, website audits, website development, search engine optimization (SEO), database consulting, branding, social media marketing, and more Marketing Consultant and Website Development, Suicide180 Providing consulting and website development for Suicide180, which is a website providing hope and reassurance to those battling situational depression.
- Conducting business plan development for Suicide180
- Developing brand, logo, and style guide for Suicide180
- Designing Suicide180 website including site navigation, website copy, search engine optimization (SEO), and developing back links Marketing Consultant and Website Audit, Caring Hearts Home Health Care, Cincinnati, OH Caring Hearts Home Health Care provides home health care services to individuals in greater Cincinnati, OH and Northern KY.
- Provided marketing campaign guidance for direct mail and e-mail
- Managed a website audit and recommended new web page development, website copy writing, different site navigation menu, meta tag descriptions, and search engine optimization (SEO) E-commerce Website Consultant, Printing Ink Company [signed non-disclosure], Dayton, OH Printing Ink Company is a global E-commerce company ($80M/year revenue) that buys overseas ink and sells ink refill cartridges for small to medium sized businesses across the world.
- Performed audit of customer service call center ordering process and recommended changes in the ordering process to streamline ordering (internal/external) and to save the organization time and money
- Performed audit of website shopping/click through process and recommended changes that improved the total customer experience and reduced shopping cart abandonment Marketing and CRM Consultant, National Language Translation Service, Cincinnati, OH Company [signed a non-disclosure] provides global language translation services for companies of all sizes.
- Provided ACT! Customer Relationship Management (CRM) consulting to help company improve and automate their CRM marketing ◦ Included direct mail, fax and E-mail templates that synchronize with their ACT! CRM Developed, implemented, and managed an integrated marketing plan to meet objectives for the largest credit union in Northeast Ohio in accordance with their Strategic Plan. CFCU has $349 million in assets, 28,000 members, and seven locations.
- Business-to-business (B2B) marketing to Select Employee Groups (SEGs)
- Business-to-consumer (B2C) marketing to employees of member SEGs
- Oversaw all marketing, advertising, and promotions ◦ Launched most promotions, 16, in one year ever at CFCU ◦ Launched new Credit Alerting service that helped the credit union recoup $2.7M in loans for auto, credit card, and mortgage loans ◦ Integrated all CFCU marketing channels (in-branch and out-of-branch)
- Led and directed others/counseled/mentored
- Performed research and analysis on members and competitors to keep a pulse on market conditions and developed strategies
- Developed, launched, and managed products (Product Marketing) ◦ myChoice Rewards VISA credit card ◦ Eagle Mobility - CFCU's Mobile Banking Application (Phone and Tablet) ◦ Created 98-page Product & Services Manual to educate front line sales team
- Developed and managed CFCU's digital marketing ◦ Wrote web copy for CFCU website at www.CenFedCU.org and Intranet website ◦ Branch digital TV messaging ◦ Email marketing
- Created, launched, and managed social media (Facebook, LinkedIn, Twitter, and YouTube) ◦ Enhances brand image through social presence
- Played a leading role in development of CFCU's new customer relationship management (CRM) database called Prism Analytics LexisNexis is the provider of legal, government, business and high-tech information sources.
- Performed data analysis from Sales Tools, Data, Performance and Administration utilized Oracle Siebel CRM (TotalSource - TS), Microsoft Excel, and Internet research to verify and validate data from double digit back office feeds KZF Design is a full-service firm providing architecture, engineering, design, and urban planning to private and public companies across the United States.
- Performed marketing and sales activities for two corporate divisions: Workplace Design Studio and Cultural Design Studio
- Implemented ACT! CRM into Workplace Design and Cultural Design Studio's
- Team Co-chair for corporate wide Salesforce CRM software implementation
- Managed KZF Design's internal yearly Fine Arts Fund Campaign to largest contributions ever BusinessPlans started as a group health insurance agency and evolved into a national third party administrator (TPA) for pre-tax benefits and employee communication.
- Managed marketing to fill seats for seminars relating to retirement plans and COBRA services
- Created, branded, and launched myCafeteriaPlan and myBenefitStatements
- Led BusinessPlans into the Internet age to grow the company on a national level: ◦ Researched domain names, developed, launched and maintained websites including www.BusinessPlansInc.com, www.myCafeteriaPlan.com, www.myThirdPartyAdministrator.com, and www.myBenefitStatements.com
- Increased total sales by 9,900%
- Increased client base by 7,400% ◦ Grew client base geographically from one state (Ohio) to over 42 states
- Increased client participation levels 10%-50%
- Decreased client attrition levels by 25%
Education
Bachelor of Science : BusinessWright State University － City, State, US
Bachelor of Science in Business, Wright State University, Dayton, OH
Double major in marketing and management information systems (MIS)
Self-Study: Search Engine Optimization (SEO), marketing copy writer, MS Office Suite (Word, Excel, PowerPoint, Outlook, PhotoDraw, Publisher, FrontPage), website development, Adobe Photoshop, Adobe Contribute. CRM Software including ACT!, Goldmine, Prophet, Salesforce, TotalSource, and Prism Analytics. Email marketing software including Constant Contact, Emma, and Exact Target.
Professional Affiliations
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Skills
Act!, Crm, Customer Relationship Management, Database, Marketing, Optimization, Relationship Management, Search Engine, Search Engine Optimization, Seo, Audit, Audits, Branding, Business Plan, Copy Writing, Crm Marketing, Customer Service, Direct Mail, Internet Marketing, Marketing Campaign, Ordering, Printing, Receptionist, Retail Sales, Social Media Marketing, Sales, And Sales, Benefits, Cobra, Sales By, Seats, Advertising, B2b, B2c, Business-to-business, Credit, Credit Card, Credit Union, Digital Campaign, Digital Marketing, Intranet, Loans, Marketing Plan, Million, Mortgage, Mortgage Loans, Product Marketing, Sales Team, Architecture, Business Development, Sales Activities, Software Implementation, Urban Planning, Excel, Data Analysis, Data Analyst, From Sales, Marketing Analysis, Microsoft Excel, Oracle, Sales Tools, Siebel, Problem Solver, Process Improvement, Project Management, Sales Programs, Team Player, Adobe Photoshop, Frontpage, Goldmine, Ms Office, Outlook, Photoshop, Powerpoint, Prophet, Publisher, Word
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Resume Overview
School Attended
- Wright State University
Job Titles Held:
- Director of Marketing and Sales
Degrees
- Bachelor of Science : Business
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