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director of marketing and public relations resume example with 10 years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Seasoned Public Relations and Marketing Pro who has deep connections to top-tier media, celebrities, and brands. Fluent language proficiencies in German, French, Italian, and English.

Has a proven track record of positioning clients as industry leaders through creative marketing and public relations plans. A born leader with extensive event management and social media strategy experience.

Skills
  • Public Relations
  • Marketing
  • Fashion Marketing
  • Sports Marketing
  • Brand Management
  • Storytelling
  • Influencer Marketing
  • Social Media
  • Verbal and Written Communication Skills
  • Event Management
Education
Texas A&M University Commerce, TX, Expected in 05/2013 Master of Science : Marketing - GPA :

Pursued a Master of Science Degree in Marketing

  • Stars on The Rise Scholarship
  • 4.0 GPA
University of Bamberg Bamberg, Expected in 10/2010 Bachelor of Science : Business Administration - GPA :

Pursued a Bachelors degree in Business Administration

  • Honor Roll University of Bamberg Class of 2010
  • 4.0 GPA
Oklahoma State University Stillwater, Expected in 08/2010 Bachelor of Science : Business Administration and Management - GPA :
  • 4.0 GPA
Work History
Chris Howell Foundation - Director of Marketing and Public Relations
Dallas, TX, USA 07/2017 - Current
  • Developed targeted Public Relations Campaigns that enhanced image and visibility of clients.
  • Pitched clients and secured media placements in top-tier media outlets in print, digital, TV, Radio, and Podcast.
  • Secured 100+ media placements in 2022 leading to almost 1 billion impressions across all channels
  • Planned and coordinated social media content strategy.
  • Planned and executed celebrity dressing and influencer campaigns.
  • Monitored, tracked, and analyzed KPIs to create reporting documents.
  • Secured and managed sponsorships and sponsorship activation worth over $500,000
  • Wrote press materials and delivered presentations to media representatives.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Collaborated with creative and design teams to coordinate advertisements and promotions.
  • Secured media coverage and celebrity attendance for client's special events and NYFW
  • Monitored marketing content for quality, accuracy, and impact.
  • Aligned projects and daily activities with company vision, strategies, and tactics.
  • Implemented marketing strategies that resulted in 40% growth of customer base
Marriott International - Director of Sales and Marketing
La Jolla, CA, Dallas 11/2014 - 11/2020
  • Created marketing plans and consulted on marketing activities.
  • Grew social media account from 50k to 350k through innovative content strategy.
  • Conducted cold and warm calls to expand territory globally.
  • Increased sales by $300,000 in 2019.
  • Secured sponsorships and coordinated participation in fashion and trade shows.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Managed 10+ monthly celebrity dressing inquiries.
  • Pitched and secured media coverage in local and national media outlets.
  • Supervised employees and optimized online stores as well as competitive analysis.
  • Planned and coordinated interviews, editorials and fashion shows.
  • Utilized CRM tools for customer loyalty programs and coordinated charitable programs.
  • Sourced advertising opportunities to place adverts in press and social media.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
  • Orchestrated successful promotional strategies, boosting revenue by 30%.
Bdonnas.com - Special Events / Marketing Research Analyst
City, STATE, Dallas 10/2013 - 04/2017
  • Researched and analyzed market, demographic, economic and consumer data to assess Centers/MPC/markets.
  • Led social media and content strategy.
  • Managed mobile application, blog, and newsletter.
  • Coordinated, planned, and executed all special events and Fashion Shows.
  • Built lasting relationships with clients, sponsors, and third-party suppliers.
  • Secured yearly sponsorships of $100k+.
  • Grew Fashion Show attendance from 150 to 450 people.
  • Increased Fashion Show Revenue 4X while keeping costs equal.
  • Created fact-based insights through well-supported, concise memos. and/or PowerPoint presentations to facilitate decision-making.
  • Wrote press releases and any publicly available communications.
  • Created and managed database of information gathered from research
  • Conducted end-to-end market research processes through primary and secondary research methods such as Nielson Reports
Achieve PR - Junior Public Relations Analyst
City, STATE, Dallas 06/2014 - 02/2016
  • Managed public relations department.
  • Developed PR strategies, campaigns, and initiatives to improve public perception of 5 clients.
  • Prepared and published bi-weekly newsletters and other company literature
  • Tripled social media following of all clients in 6 months and increased engagement.
  • Wrote press releases and media kits.
  • Maintained effective working relationships with media representatives.
  • Managed communications budgets.
  • Prepared variety of different written communications, reports and documents.
  • Collaborated with team members to achieve target results.
  • Proved successful working within tight deadlines and fast-paced atmosphere.
Coca-Cola - Junior Trade Marketing Manager
City, STATE, Atlanta, GA 10/2010 - 07/2011
  • Was in charge of coordination, execution and communication of national promotional campaigns in wholesale market with 30% increase in sales volume.
  • Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
  • Assisted launch of Coca-Cola’s first “CHAQWA Coffee Store” and organized V.I.P party and customer loyalty programs.
  • Tracked market trends with SAP and AC Nielsen data to develop effective social media content and promotional tools.
  • Served as liaison between global brand teams, and different departments inside and outside Coca-Cola.
  • Assisted new product launches and created Senior Management presentations.
  • Planned and organized national as well as international trade shows and events.

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Resume Overview

School Attended

  • Texas A&M University
  • University of Bamberg
  • Oklahoma State University

Job Titles Held:

  • Director of Marketing and Public Relations
  • Director of Sales and Marketing
  • Special Events / Marketing Research Analyst
  • Junior Public Relations Analyst
  • Junior Trade Marketing Manager

Degrees

  • Master of Science
  • Bachelor of Science
  • Bachelor of Science

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