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director of marketing and public relations resume example with 10+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Summary

Performance-driven, results-oriented sales leader with a proven track record in account development to strategically increase volume while outperforming urgent targets in fast-paced environments. Utilization of expertise in service-line knowledge and relationship based selling to successfully grow and maintain business opportunities through strong leadership, communication, and customer prioritization.

Skills
  • Sales and account management
  • Attendance at multiple formal sales training events
  • Profit and revenue-generating strategies
  • Training and mentorship
  • Talent optimization
  • Rapport and relationship building
  • Competitive team player
  • B2B and B2C sales support
  • Proficient in MS Office, Adobe Suite, EMRs, CRMs, etc.
Experience
02/2020 to Current Director of Marketing and Public Relations Chris Howell Foundation | Dallas, TX,
  • Covering the family of companies including Home Nursing Service of SWVA, Mac’s Medical, Mac’s LTC Pharmacy, Northgate Pharmacy, and Abingdon Ambulance Service, Managing sales and audit team members.
  • Developing strategic marketing plans to grow multiple business lines including home health, durable medical equipment, as well as retail and LTC pharmacy.
  • Leading team to strategically close the sale throughout all lines.
  • Focusing on increasing Medicare referrals and monitoring payor mix.
  • Reshaping business development to better mirror changes in home-type care.
  • Cultivating new sales opportunities while keeping top sources in a position to succeed.
  • Overseeing team conducting direct provider sales calls.
  • Predicting, tracking, and presenting censuses and sales volume to Board Members.
  • Continuing strong working relationships with all levels of practice and facility management.
  • Follow up with recently referred and recently discharged patients to ensure health and satisfaction.
  • Follow up with providers and facilities for patient updates, changes, and satisfaction.
  • Resolving auditing and reimbursement issues within patient and provider billing cycles.
10/2018 to 01/2020 Home Health Specialist Diamond Resorts Corporation | Cave Creek, AZ,
  • Utilizing education to develop and change behaviors.
  • Responsible for developing strategic marketing plans to grow Home Health census.
  • Developing and maintaining community relationships with physicians and hospital management.
  • Organizing, supporting, and attending health fair/community events.
  • Public education on home health and hospice practices.
  • Resolving complaints and handling objections through service failures.
  • Completing home health patient referrals.
  • Completing reports for referring physicians, nurses, and social workers.
12/2015 to 10/2018 Community Liaison/Interim Supervisor Mountain States Health Alliance/Ballad Health | City, STATE,
  • Responsible for developing strategic marketing plans to grow multiple business lines.
  • Marketing team lead of 8 individuals tasked with generating new market targets.
  • Performed recruiting, talent acquisition, interview processes, and hiring.
  • Developing and maintaining community relationships with physicians and hospital management.
  • Organizing, supporting, and attending health fair/community events.
  • Team lead for CRM initiation and implementation.
  • Working closely with hospital/facility case management to find patient placement.
  • Tracking, recording, and reporting marketing efforts to corporate management/C-SUITE.
  • Public education on home health and hospice practices.
  • Assessing patient need and resolving complaints.
  • Completing home health patient referrals.
  • Completing reports for referring physicians, nurses, and social workers.
  • Overseeing and assessing home health Team Member Advisory Group
05/2011 to 12/2015 Direct Sales Manager Highland Arms | City, STATE,
  • Progression from sales floor to management role.
  • Management of operations and sales staffing.
  • Marketing team lead to include web, radio, and television media.
  • Online sales – web store and social media management.
  • Supervising and invoicing merchandise orders.
  • Yearly inventory and purchasing management.
  • Processing licenses through multiple Virginia state databases.
  • Monitoring and analyzing competitor marketing methods and market desires.
  • Record keeping and data entry including merchandise audits.
  • Completing and cataloging transactions including Form 4473 and VA SP-65.
  • Managing customer and law enforcement accounts.
  • Mass shipment coordination.
Education and Training
Expected in 05/2011 to to BBA | Management and Marketing East Tennessee State University, Johnson City, TN, GPA:
  • Major in Management and Marketing with 3.6 GPA
  • Supervised College of Business recruitment team
  • Marketing team leads for ETSU Athletic Department, JC Cardinals (former Appalachian League baseball team), Greg Pechmann Advisors, and Depot Street Brewing

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Resume Overview

School Attended

  • East Tennessee State University

Job Titles Held:

  • Director of Marketing and Public Relations
  • Home Health Specialist
  • Community Liaison/Interim Supervisor
  • Direct Sales Manager

Degrees

  • BBA

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