director of marketing and public relations resume example with 17 years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
:
Professional Summary
Multifaceted marketing professional possessing expertise in brand management, marketing, and client relations. Charismatic team builder and natural leader with a proven background in all aspects of marketing and public relations, easily moving from vision and strategy to hands-on implementation.
Skills
Campaign Management
Analytics and SEO
Business Development
Digital & Social Media Marketing
Operations Management
Vendor Relationship Management
Graphic Design
Copywriting
Branding
Market Analysis
Software
Microsoft Office Suite
Adobe Creative Cloud
SalesForce
SEO
WordPress
Work History
Director of Marketing and Public Relations, 01/2006 - 01/2023 Chris Howell Foundation – Dallas, TX,
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
Wrote and edited articles, web content, advertising copy, periodicals, and publications for internal and external audiences
Developed innovative and targeted promotional, informational, and educational marketing collateral to support overall branding objectives
Maintained reporting and developed actionable insights to continually improve branding efforts
Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences
Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities
Organized and generated speaking engagements for
ROOT doctors and appropriate practice staff to generate greater understanding of practice's services as well as heightened goodwill, PR, reputation, and new patient inflow
Deployed well-coordinated campaigns, events, and public relations strategies to educate services promote brand
Supported senior leadership by developing status reports
on activities related to planning, scheduling, cancellation,
inquiries, resourcing, risk mitigation and proposal
development for various events
Managed administrative logistics of events planning,
including contract signing, fee collection, event booking
and event promotions
Fulfilled contractual obligations, including communications,
vendor coordination, schedule creation, budget
administration and rehearsal and day of event coordination
Director of Events, 09/2018 - 12/2019 Loews Hotels – Coronado, CA,
Directed every aspect of events and catering division,
including but not limited to, venue management, event
department supervision, client and vendor relations
development, accounts receivable, marketing & social
media campaigning, and event & catering sales
Established procedures for initial client development,
conceptualization of events, event execution, and follow
up to ensure client satisfaction
Redesigned catering procedures and coordinated with
staff to create cohesive, cooperative team committed to
premium guest service and optimum profitability
Initiated and followed up on leads for events services
Conducted professional, thorough site visits of hotel with
clients, exhibiting key features and benefits of event
spaces and accommodations
Utilized internal and external computerized sales
management system to manage hotel's business,
including (but not limited to) generating reports,
responding to leads, entering business, blocking space,
and managing accounts
Discussed menu options, meeting space details and event
budget with clients to provide accurate service, food, and
beverage quotes
Worked with department managers and event coordinators
to ensure adequate personnel and appropriation of
accommodations are present for event success
Assisted with standard event tasks including client
portfolio management, event preparation, contracts, and
vendor agreements
Guided tours of chapel facilities to prospective clients
Maintained all chapel social media platforms
Created event collateral for traditional and social media
channels
Business Operations Manager, 12/2020 - 01/2006 Artisan Medspa, Laser & Wellness – City, STATE,
Increased sales by 52% from 2020 to 2021 by establishing
goals, implementing innovative marketing strategies, and
fostering client relationships
Consulted with patients to determine desired outcomes for
treatments and explained possible risks and side effects of
specific cosmetic procedures
Developed and cultivated lucrative relationships with both
new and existing clients through effective communication
and exemplary interpersonal skills
Devised strategies to boost customer sales and drive
referrals due to excellent service resulting in new
customer relationships
Brought in new business connections and revenue
generation opportunities to establish mutually beneficial
partnerships
Coordinated and acted as first point of contact with all
levels of internal management and staff, as well as outside
clients and vendors
Identified market product demands and customer trends to
bring in new customers and retain existing ones for
sustainable profits
Researched, designed, implemented, and tracked all
advertising and public relations activities
Developed and updated spreadsheets and databases to
track, analyze and report on performance and sales data
Researched, negotiated, and proposed supplier and
vendor agreements to decrease costs and improve
services
Managed complex calendar scheduling with focus on
proper allocation of executive availability
Monitored operations to ensure compliance with applicable
health, safety, and hygiene standards
Education
Bachelor of Science: Marketing, Expected in 05/2015 - Texas Christian University - Fort Worth, TX GPA: Status -
Skills
Campaign Management
Analytics and SEO
Business Development
Digital & Social Media Marketing
Operations Management
Vendor Relationship Management
Graphic Design
Copywriting
Branding
Market Analysis
Software
Microsoft Office Suite
Adobe Creative Cloud
SalesForce
SEO
WordPress
Work History
Director of Marketing and Public Relations, 01/2006 - 01/2023 ROOT Periodontal & Implant Center – Dallas, TX
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
Wrote and edited articles, web content, advertising copy, periodicals, and publications for internal and external audiences
Developed innovative and targeted promotional, informational, and educational marketing collateral to support overall branding objectives
Maintained reporting and developed actionable insights to continually improve branding efforts
Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences
Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities
Organized and generated speaking engagements for
ROOT doctors and appropriate practice staff to generate greater understanding of practice's services as well as heightened goodwill, PR, reputation, and new patient inflow
Deployed well-coordinated campaigns, events, and public relations strategies to educate services promote brand
Congresses & Events Manager, 01/2010 - 02/2020 Galderma Nestle Skin Health – Fort Worth, TX
Supported senior leadership by developing status reports
on activities related to planning, scheduling, cancellation,
inquiries, resourcing, risk mitigation and proposal
development for various events
Managed administrative logistics of events planning,
including contract signing, fee collection, event booking
and event promotions
Fulfilled contractual obligations, including communications,
vendor coordination, schedule creation, budget
administration and rehearsal and day of event coordination
Director of Events, 09/2018 - 12/2019 Woodhaven Country Club – Fort Worth, TX
Directed every aspect of events and catering division,
including but not limited to, venue management, event
department supervision, client and vendor relations
development, accounts receivable, marketing & social
media campaigning, and event & catering sales
Established procedures for initial client development,
conceptualization of events, event execution, and follow
up to ensure client satisfaction
Redesigned catering procedures and coordinated with
staff to create cohesive, cooperative team committed to
premium guest service and optimum profitability
Catering Sales Manager, 08/2017 - 09/2018 Dallas Marriott Las Colinas Hotel – Irving, TX
Initiated and followed up on leads for events services
Conducted professional, thorough site visits of hotel with
clients, exhibiting key features and benefits of event
spaces and accommodations
Utilized internal and external computerized sales
management system to manage hotel's business,
including (but not limited to) generating reports,
responding to leads, entering business, blocking space,
and managing accounts
Discussed menu options, meeting space details and event
budget with clients to provide accurate service, food, and
beverage quotes
Worked with department managers and event coordinators
to ensure adequate personnel and appropriation of
accommodations are present for event success
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