Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Senior Level
VP / Director of Marketing and Product Development
- Highly driven and performance-focused leader with over 15+ years
of senior level marketing and product development experience within the
Building Materials and Advertising industries. Proven track record of
increasing sales and growing market share through innovate and forward-thinking
strategies developed to enhance brand recognition, improve business performance
and fuel product innovation.
Core Strengths
Marketing Strategy
Brand Management
Business Expansion
New Product Development
Team Development
Forecasting & Analytics
P&L Management
Problem Solving
Experience
07/2005 to Current
Director of Marketing and Product DevelopmentAudicus – Walnut Creek, CA,
Part of the executive team, reporting directly to the President
of the company. Responsible for all marketing, brand building and product
development strategies. Instrumental in helping Coronado Stone increase market share by over 90% in the Manufactured Stone Industry over a 10
year period.
Key
Responsibilities:
Implement comprehensive marketing, brand building and
product development strategies that accelerate sales growth and increased
brand awareness
Recruit, develop and lead a dedicated team of in-house marketing
specialists, product managers and engineers
Be the voice of the customer for all new product development and
existing product enhancements
Gather and analyze market research and maintain a keen
understanding of
industry trends to determine and implement the best strategies to strengthen
the company\\'s overall sales
Create
and maintain a budget for all marketing and product development functions
Profit
& Loss management and reporting
Provide
leadership and hands on management of all marketing, advertising, design, media
relations, electronic/print communications, POP and trade show display
development, packaging designs, publications and digital marketing including:
email blasts, SEO, social media and website design functions
Provide
support with evaluation of manufacturing processes, future company expansions
and new production plant designs and implementations
Work
with architects and designers to evaluate demand for new innovative products
for regional and/or nationwide distribution
Instrumental
in the management and development of all new products, from inception to
product launch
Manage
brand building and value proposition strategies
Develop
product knowledge and technical training tools for sales staff and distributors
Improve product
marketability and profitability by researching, identifying, and capitalizing
on new market opportunities
Work
extensively with sales leadership to develop and implement key sales building
tools and strategies
Develop
and oversee a second tier customer service support team
Utilize
enhanced industry insight and knowledge to capture and retain market share
Develop extensive
marketing programs and tools for the Home Building, Construction and
Architectural Design segments
Review,
maintain, and improve ROI analytics tracking systems to help measure and
evaluate the effectiveness of all marketing activities
Develop
pricing structures and evaluate/reassess areas to increase profitability
Develop
robust lead generation campaigns to further enhance sales capabilities in specific
regions
Support
distributor relationships by developing a CRM solution that allows for consistent
and detailed updates
Oversee
the design, build and operational functions of all showrooms within
the US and Canada
Hired by Burrell Advertising as a senior managing
consultant to setup an exclusive East Coast interactive event marketing
campaign for Verizon\'s innovative new FIOS (Fiber-Optic Communications
Network).
Key
Responsibilities:
Directed
the development of an event marketing campaign that allowed customer\'s to get
up close and personal with Verizon\'s new FIOS products
Provided
leadership and direction to both Burrell and Verizon during the setup phases of
the campaign up to the launch date
Supervised
the hiring of external consultants and developed the entire marketing budget
for the two year campaign
Consulted
on best strategies for new marketing opportunities and helped evaluate and
determine scheduling for the marketing program
Managed
the design and fabrication of the event trailer through its completion
01/2003 to 07/2005
VP of MarketingPromotion Image – City, STATE,
Part of the executive team, reporting directly to the Owner of
the company. Responsible for all marketing and operations activities. Designed
and managed events for some of the largest fortune 500 companies.
Key
Responsibilities:
Managed
all marketing, advertising, design, media relations, electronic/print
communications, POP and trade show display development, publications and
digital marketing, including email blasts and social media
Directed
development of all aspects of each mobile marketing campaign
Supervised
brand management, external consultants, and marketing budgets
Evaluated
and determined the best strategies for new marketing and outreach opportunities
allowing us to pin point what our customers were looking for and to develop a
marketing campaign that catered to their needs
Managed
the design and fabrication of each event trailer and/or marketing display all
the way through completion
Directed
the operational support for each event
04/2000 to 01/2003
Creative Marketing ManagerNational Tour – City, STATE,
Managed the Marketing Department for one of the premier event
marketing companies in the United States. Designed and oversaw fabrication of
mobile marketing events for dozens of fortune 500 companies
Key
Responsibilities:
Collaborated
with clients to create an interactive custom promotional experience
Conceptualized,
designed and produced all aspects of each mobile marketing campaign
Hands
on management overseeing the fabrication of each event display
Supervised
the production of signage, literature and promotional items for each campaign
Education
Expected in 2009
Associate of Science: Business Management University of La Verne - La Verne, CA GPA:
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