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director of marketing and product development resume example with 20+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Professional Summary
Senior Level VP / Director of Marketing and Product Development - Highly driven and performance-focused leader with over 15+ years of senior level marketing and product development experience within the Building Materials and Advertising industries. Proven track record of increasing sales and growing market share through innovate and forward-thinking strategies developed to enhance brand recognition, improve business performance and fuel product innovation.
Core Strengths
  • Marketing Strategy
  • Brand Management
  • Business Expansion
  • New Product Development
  • Team Development
  • Forecasting & Analytics 
  • P&L Management
  • Problem Solving
Education
University of La Verne La Verne, CA Expected in 2009 Associate of Science : Business Management - GPA :
Experience
Audicus - Director of Marketing and Product Development
Walnut Creek, CA, 07/2005 - Current
Part of the executive team, reporting directly to the President of the company. Responsible for all marketing, brand building and product development strategies. Instrumental in helping Coronado Stone increase market share by over 90% in the Manufactured Stone Industry over a 10 year period.  
 
Key Responsibilities:
  • Implement comprehensive marketing, brand building and product development strategies that accelerate sales growth and increased brand awareness
  • Recruit, develop and lead a dedicated team of in-house marketing specialists, product managers and engineers
  • Be the voice of the customer for all new product development and existing product enhancements
  • Gather and analyze market research and maintain a keen understanding of industry trends to determine and implement the best strategies to strengthen the company\\'s overall sales
  • Create and maintain a budget for all marketing and product development  functions
  • Profit & Loss management and reporting
  • Provide leadership and hands on management of all marketing, advertising, design, media relations, electronic/print communications, POP and trade show display development, packaging designs, publications and digital marketing including: email blasts, SEO, social media and website design functions
  • Provide support with evaluation of manufacturing processes, future company expansions and new production plant designs and implementations
  • Work with architects and designers to evaluate demand for new innovative products for regional and/or nationwide distribution
  • Instrumental in the management and development of all new products, from inception to product launch
  • Manage brand building and value proposition strategies
  • Develop product knowledge and technical training tools for sales staff and distributors
  • Improve product marketability and profitability by researching, identifying, and capitalizing on new market opportunities
  • Work extensively with sales leadership to develop and implement key sales building tools and strategies
  • Develop and oversee a second tier customer service support team
  • Utilize enhanced industry insight and knowledge to capture and retain market share
  • Develop extensive marketing programs and tools for the Home Building, Construction and Architectural Design segments
  • Review, maintain, and improve ROI analytics tracking systems to help measure and evaluate the effectiveness of all marketing activities
  • Develop pricing structures and evaluate/reassess areas to increase profitability
  • Develop robust lead generation campaigns to further enhance sales capabilities in specific regions
  • Support distributor relationships by developing a CRM solution that allows for consistent and detailed updates
  • Oversee the design, build and operational functions of all showrooms within the US and Canada
Jamestown Properties - Managing Marketing Consultant
Austin, TX, 06/2005 - 07/2005
Hired by Burrell Advertising as a senior managing consultant to setup an exclusive East Coast interactive event marketing campaign for Verizon\'s innovative new FIOS (Fiber-Optic Communications Network).  
 
Key Responsibilities:
  • Directed the development of an event marketing campaign that allowed customer\'s to get up close and personal with Verizon\'s new FIOS products
  • Provided leadership and direction to both Burrell and Verizon during the setup phases of the campaign up to the launch date
  • Supervised the hiring of external consultants and developed the entire marketing budget for the two year campaign
  • Consulted on best strategies for new marketing opportunities and helped evaluate and determine scheduling for the marketing program
  • Managed the design and fabrication of the event trailer through its completion
Promotion Image - VP of Marketing
City, STATE, 01/2003 - 07/2005
Part of the executive team, reporting directly to the Owner of the company. Responsible for all marketing and operations activities. Designed and managed events for some of the largest fortune 500 companies.
 
Key Responsibilities:
  • Managed all marketing, advertising, design, media relations, electronic/print communications, POP and trade show display development, publications and digital marketing, including email blasts and social media
  • Directed development of all aspects of each mobile marketing campaign
  • Supervised brand management, external consultants, and marketing budgets
  • Evaluated and determined the best strategies for new marketing and outreach opportunities allowing us to pin point what our customers were looking for and to develop a marketing campaign that catered to their needs
  • Managed the design and fabrication of each event trailer and/or marketing display all the way through completion
  • Directed the operational support for each event
National Tour - Creative Marketing Manager
City, STATE, 04/2000 - 01/2003
Managed the Marketing Department for one of the premier event marketing companies in the United States. Designed and oversaw fabrication of mobile marketing events for dozens of fortune 500 companies
 
Key Responsibilities:
  • Collaborated with clients to create an interactive custom promotional experience
  • Conceptualized, designed and produced all aspects of each mobile marketing campaign
  • Hands on management overseeing the fabrication of each event display
  • Supervised the production of signage, literature and promotional items for each campaign
Software Proficiency
  • Microsoft Office
  • Adobe Creative Suite
  • 3d Studio Max

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Resume Overview

School Attended

  • University of La Verne

Job Titles Held:

  • Director of Marketing and Product Development
  • Managing Marketing Consultant
  • VP of Marketing
  • Creative Marketing Manager

Degrees

  • Associate of Science

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