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Director of Marketing and Leasing Resume Example

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DIRECTOR OF MARKETING AND LEASING
Professional Summary

Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Result-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Results include:

  • Drove a 34% increase in visits to the company's website through both print and digital campaigns.
  • Boosted website lead generation by 22%.
  • Designed, developed, and launched multiple company websites, all of which have driven higher conversions and conversion rates.
Work History
Director of Marketing and Leasing , 03/2018 to Current
Company Name – City, State
  • Orchestrated and implemented re-branding of all marketing materials to improve sales and maximize effectiveness
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes
  • Implemented marketing strategies which resulted in 22% growth third-party inquiries
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of company's portfolio
  • Developed and presented monthly and annual marketing plans and reports to the company's president and shareholders
  • Developed metrics and measured success in order to further penetrate marketplace
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
  • Boosted portfolio's occupancy 10% by leveraging market knowledge and successful promotional strategies
  • Maximized rental income while minimizing expenses through effective planning and control
  • Drove operational improvements which resulted in savings and improved profit margins.
Digital Marketing Manager, 09/2015 to 03/2018
Company Name �� City, State
  • Managed Reynolds Lake Oconee's digital properties including multiple websites, company blog, e-mail campaigns, paid advertisement, and coordinated social media campaigns
  • Developed brand presence across all social media platforms; resulting in 141% increase in website referrals, 919% increase in social conversions, and boost in social engagement
  • Redeveloped and maintain two company websites resulting in 515% increase in conversions
  • Creates and monitors all digital marketing for product and service launch campaigns
  • Introduced scheduled targeted e-mail campaigns that boosted open and conversion rates, as well as increased company sales
  • Spearheaded brand relaunch; multiple services and product launches
  • Managed marketing team on creative campaigns to support digital cross-promotion efforts, including email campaigns, social promotions, outreach and marketing initiatives for improved end-user experience
  • Gathered and developed metrics on print and digital campaigns for senior management
  • Developed and achieved high-level marketing plans to increase brand awareness and company sales
  • Proficient and knowledgeable with customer relationship management systems, Photoshop, email databases, HTML, and Microsoft Office
  • Checked accuracy and integrity of collected data.
Marketing Assistant, 02/2014 to 08/2015
Company Name – City, State
  • Assisted in creation and development of both digital and printed marketing advertisements
  • Analyzed performance and business dynamics of large ski resort including financial and competitive information
  • Managed and optimized weekly social media campaigns for three locations to increase brand awareness and revenue (Facebook, Twitter, Instagram, TripAdvisor, Pinterest, Blogs, etc.)
  • Conducted comprehensive research into market looking at trends and competitors and created recommendations on how to maintain growth and profitability
  • Development and implementation of multiple websites, with working knowledge of WordPress and Drupal
  • Organized familiarization tours of property for clients and senior management
  • Assisted in financial administration
  • Coordinated art and graphic creations for effective branding for both external and internal marketing
  • Identified value propositions and key messages for all of company's marketing campaigns
Skills
  • Photoshop, Indesign, Illustrator
  • Market Analysis
  • P&L Management
  • Public and Media Relations
  • Brand development
  • Corporate Communications
  • Marketing and advertising
  • Market Positioning
  • Staff Management
  • Client communication
  • Campaign management
  • Strategic Planning
  • Communications
  • MS Office
Education
Bachelor of Science: Hotel, Resort, Tourism Management, Business Administration, 05/2014
Paul Smiths College - City, State
  • Graduated Magna Cum Claude:
  • Minored in Marketing
  • Coursework in Business, Finance, Marketing, Sales, and Advertising
  • Workshops Coursework in Integrated Marketing Communication Externship on Marketing for Tourism Industry
  • Student Teacher
  • Graduated with 3.80 GPA
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Resume Overview

School Attended

  • Paul Smiths College

Job Titles Held:

  • Director of Marketing and Leasing
  • Digital Marketing Manager
  • Marketing Assistant

Degrees

  • Bachelor of Science : Hotel, Resort, Tourism Management, Business Administration , 05/2014

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