Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Result-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Results include:
Drove a 34% increase in visits to the company's website through both print and digital campaigns.
Boosted website lead generation by 22%.
Designed, developed, and launched multiple company websites, all of which have driven higher conversions and conversion rates.
Skills
Photoshop, Indesign, Illustrator
Market Analysis
P&L Management
Public and Media Relations
Brand development
Corporate Communications
Marketing and advertising
Market Positioning
Staff Management
Client communication
Campaign management
Strategic Planning
Communications
MS Office
Education
Paul Smiths CollegePaul Smiths, NYExpected in 05/2014 – –Bachelor of Science:Hotel, Resort, Tourism Management, Business Administration - GPA:
Graduated Magna Cum Claude:
Minored in Marketing
Coursework in Business, Finance, Marketing, Sales, and Advertising
Workshops Coursework in Integrated Marketing Communication Externship on Marketing for Tourism Industry
Student Teacher
Graduated with 3.80 GPA
Work History
Zscaler, Inc. - Director of Marketing and Leasing New York City, NY, 03/2018 - Current
Orchestrated and implemented re-branding of all marketing materials to improve sales and maximize effectiveness
Conducted continuous evaluations of market trends to stay current on consumer and competitor changes
Implemented marketing strategies which resulted in 22% growth third-party inquiries
Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of company's portfolio
Developed and presented monthly and annual marketing plans and reports to the company's president and shareholders
Developed metrics and measured success in order to further penetrate marketplace
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
Boosted portfolio's occupancy 10% by leveraging market knowledge and successful promotional strategies
Maximized rental income while minimizing expenses through effective planning and control
Drove operational improvements which resulted in savings and improved profit margins.
Kbkg - Digital Marketing Manager Los Angeles, CA, 09/2015 - 03/2018
Managed Reynolds Lake Oconee's digital properties including multiple websites, company blog, e-mail campaigns, paid advertisement, and coordinated social media campaigns
Developed brand presence across all social media platforms; resulting in 141% increase in website referrals, 919% increase in social conversions, and boost in social engagement
Redeveloped and maintain two company websites resulting in 515% increase in conversions
Creates and monitors all digital marketing for product and service launch campaigns
Introduced scheduled targeted e-mail campaigns that boosted open and conversion rates, as well as increased company sales
Spearheaded brand relaunch; multiple services and product launches
Managed marketing team on creative campaigns to support digital cross-promotion efforts, including email campaigns, social promotions, outreach and marketing initiatives for improved end-user experience
Gathered and developed metrics on print and digital campaigns for senior management
Developed and achieved high-level marketing plans to increase brand awareness and company sales
Proficient and knowledgeable with customer relationship management systems, Photoshop, email databases, HTML, and Microsoft Office
Checked accuracy and integrity of collected data.
High Peaks Resort - Marketing Assistant City, STATE, 02/2014 - 08/2015
Assisted in creation and development of both digital and printed marketing advertisements
Analyzed performance and business dynamics of large ski resort including financial and competitive information
Managed and optimized weekly social media campaigns for three locations to increase brand awareness and revenue (Facebook, Twitter, Instagram, TripAdvisor, Pinterest, Blogs, etc.)
Conducted comprehensive research into market looking at trends and competitors and created recommendations on how to maintain growth and profitability
Development and implementation of multiple websites, with working knowledge of WordPress and Drupal
Organized familiarization tours of property for clients and senior management
Assisted in financial administration
Coordinated art and graphic creations for effective branding for both external and internal marketing
Identified value propositions and key messages for all of company's marketing campaigns
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