director of marketing and development resume example with 20+ years of experience
Specialize in developing highly successful marketing campaigns and strategies.
- New Business Development
- Product Development
- Project Management
- Branding
- Strategic Partnerships
- Website Development and SEO
- Media Relations
- Event Management
- Advertising
- Videography/Photography
- Fund-raising
- Grant Writing
- Budgeting
- Investor Relations
- Investment Proposals
- RFIs and RFPs
- Marketing Presentations
- Domestic and International Sales Liaison
Oversaw all company and product marketing that helped win sales to such major clients as the FAA, NASA, NATO, Freeport McMoRan, Royal Caribbean and Avnet, to name just a few. Helped company grow sales from $35,000 to $1.3 million within four years.
Applied for and won local and international awards including:
- 2014 - Semi-Finalist, Arizona Innovation Challenge, Arizona Commerce Authority
- 2014 - Fast Grant, Arizona Commerce Authority
- 2010 - Finalist, Innovator of the Year, Best Start-Up, Governor's Celebration of Innovation, this is Arizona's highest honor for technology innovation.
- 2010 - Finalist, Best of Interop - Infrastructure, the award recognizes the world's most innovative technologies.
Lebanon, TN, 06/2013 - Current
Work directly with the CEO to define corporate brand identity and strategy for high tech start-up. Oversee the development and execution of all marketing activities and serve as the department liaison to Elliptical Mobile Solutions' team including sales (international and domestic), operations and engineering. Establish editorial and communication strategy that corresponds with short-range and long-range marketing plans.Provide marketing strategies that increase sales and raise additional start-up capital.
Responsibilities:
- Work closely with CEO, management and sales team to define marketing objectives and strategies to ensure product adoption and sales success.
- Expand Elliptical Mobile Solutions' brand presence in its sales channels, while strengthening/building its brand presence in the IT community.
- Find, evaluate and select vendors to produce powerful and influential materials for all marketing activities.
- Supervise all internal and external marketing projects including but not limited to: collateral material (brochures, spec sheets, trade show handouts, product manuals); videography and photography; presentations; special events (trade shows and product launches); website development (creating new content, updating social media and reviewing analytics for greater lead generation and sales); news releases, newsletters, media and social media activity.
- Supervise a team of grant writers and engineers to apply for small business innovation research grants (SBIRs) and other funding.
- Work with CEO to create memorandums and presentations to raise additional capital for the company.
- Oversee all award applications which have brought and continue to bring the company local and national recognition.
City, STATE, 10/2009 - 11/2013
Responsible for spearheading Marketing and Communications efforts for Elliptical Mobile Solutions, the global leader in Micro-Modular Data Centers.
- Oversaw product positioning, branding, collateral material, web development, videography, photography and public relations.
- Served as a marketing liaison to sales and channel partners in the US, Canada, the Bahamas, Europe, Malta, Vietnam, Singapore, Japan, Malaysia, Australia, Nigeria and South Africa.
City, STATE, 04/1999 - 2010
- Wrote feature stories and news items for local, regional and national media including "Woman's Day" magazine, the "Boston Globe", "Essex County Newspapers" and the "Eagle-Tribune".
City, STATE, 06/1996 - 1998
Served as Communications Consultant for level-three trauma center on Seattleās Eastside.
- Produced written material including speeches, donor letters, fact sheets and news releases.
- Wrote feature stories for hospital publications detailing breakthroughs in clinical research and medical technology.
City, STATE, 07/1993 - 01/1996
Increased positive visibility for a 220-bed pediatric teaching hospital through extensive media coverage.
- Wrote and distributed fact sheets, news releases and press kits to media representatives.
- Created copy for hospital brochures and newspaper advertisements.
- Wrote patient success stories for hospital newsletters and publications.
- Publicized special events and fundraising activities.
- Served as media on-call representative.
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Resume Overview
School Attended
- University of Utah
Job Titles Held:
- Director of Marketing and Development
- Marketing Communications Manager
- Freelance Writer
- Writer, Communications Consultant
- Communications Specialist, Writer, Producer
Degrees
- B.A
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