Director Of Marketing And Development Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
Professional Summary

Proactive and achievement-oriented Development and Marketing professional bringing 17 years of marketing and leadership experience with special emphasis helping corporate and not-for-profit clientele. Effectively increase sponsorship and client relationships to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

  • Media relations
  • Key decision making
  • Market analysis
  • Digital marketing
  • Event planning
  • Innovation
  • Marketing and advertising
  • Branding
  • Campaign management
  • Strategic planning
  • Time management
  • Communications expertise
  • Team leadership
  • Market planning and execution
Work History
Director of Marketing and Development, 11/2018 to Current
Watermark Retirement CommunitiesAnaheim, CA,
  • Orchestrated and implemented re-branding of agency to improve brand awareness and maximize community stakeholder impact
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
  • Compiled product, market and customer data to forecast accurate billing and profit projections
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability
  • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful grant opportunities
  • Created innovative strategies to drive client engagement
  • Developed and presented monthly marketing plans and reports to CEO and shareholders
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
  • Planned and executed events and marketing programs, producing two times goal of qualified leads
  • Collaborated with designers and editorial team on marketing materials
  • Managed annual fundraising budget in excess of $200,000
Assistant Executive Director, 05/2018 to 05/2019
VeritissSchofield Barracks, HI,
  • Maintained knowledge of business operations to keep departments and employees up to date on important work-related changes
  • Trained service staff on latest policies and procedures
  • Prepared operational reports or records for management reviews
  • Explained regulations, policies, or procedures to new-hires to confirm understanding and compliance
  • Resolved customer complaints or problems to decrease escalation issues to corporate
  • Evaluated employee performance quarterly and annual reviews
  • Assigned duties or work schedules to employees for adequate shift coverage
  • Developed team communications and information for management meetings
  • Coordinated with non-exempt team in developing project plans for prioritized initiatives
  • Developed standard operating procedures and document workflows for current and future process steps
  • Improved quality processes for increased efficiency and effectiveness
  • Supervised and led employees to high performance levels in cross-functional matrix management structure
  • Identified and resolved process issues to encourage smoother procedures, more efficient workflow and overall business growth
  • Operated with high integrity, built trust, and earned sustained credibility with internal and external clientele
  • Determined and recommended methods to address improvement opportunities
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately
  • Managed and archived quality documentation and participated in internal and external quality audits
  • Led Non-exempt team in delivery of multiple projects requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables
  • Complied with safety and hazardous material handling, storage regulatory requirements and internal procedures affecting business operations
  • Established and maintained productive working relationships with staff to resolve operational difficulties and to promote interdisciplinary, collaborative approach to customer service provision
  • Supported marketing programs and campaigns with content and messaging to drive demand
  • Listened to customer feedback and responded to maintain or improve processes.
  • Trained employees in proper operational procedures and shared company policies and regulations.
  • Created work schedules to provide quality service to customers as well as maintain employee satisfaction.
  • Collaborated with staff members to plan training seminars and team-building events.
  • Recruited and hired new employees based on company needs and culture.
  • Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
Vice President of Business Development, 03/2017 to 05/2019
Beese Fulmer Private Wealth ManagementCity, STATE,
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
  • Generated over $14 million in new business revenue within first year
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading positioning partners
  • Considered business demands and customer preferences when developing pricing structures and marketing plans
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral
  • Developed insights on marketing campaigns to assess performance against goals
  • Developed innovative and targeted collateral to support overall branding objectives
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Leveraged industry trends and competitive analysis to improve customer relationship building
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
Bachelor of Science: Public Relations, Expected in 05/2001
Kent State University - Kent, OH

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Resume Overview

School Attended
  • Kent State University
Job Titles Held:
  • Director of Marketing and Development
  • Assistant Executive Director
  • Vice President of Business Development
  • Bachelor of Science

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