director of marketing and business resume example with 20+ years of experience
JessicaClaire
, , 100 Montgomery St. 10th Floor(555) 432-1000, resumesample@example.com
Professional Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities. Savvy to industry trends, practices and customer demands.
Skills
Product and Service Specification
Detail-Oriented
Relationship Building
Friendly and professional communications
Work History
07/2015 to CurrentDirector of Marketing and BusinessCaris Healthcare | Myrtle Beach, SC,
Defined and integrated roles, responsibilities and processes for business team and data ma
Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
Contributed to industry organization and trade shows to gather competitive and industry intelligence
Created vision and provided leadership for targeting larger prospects
Investigated and addressed business development challenges to proactively mitigate problems
Streamlined operations by delivering recommendations for knowledge-base processes and procedures
Evaluated current service needs and product satisfaction levels with established customers to improve offerings
Created strategic and tactical sales initiatives for forward planning to meet key objectives
Completed and submitted monthly and yearly reports to support executive decision making
Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships
Planned marketing initiatives and leveraged referral networks to promote business development
Enhanced marketing exposure through successful website content management and direct correspondence with potential clients.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
08/2013 to 06/2015Director of Marketing and ClientToll Brothers Inc. | Fernandina Beach, FL,
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
Evaluated and optimized marketing strategies to improve goal attainment in Real Estate Closing area
Evaluated target market research and adjusted strategy to address competitive influences and changing market
Collaborated with designers and editorial team on marketing materials
Created innovative strategies to drive customer engagement
Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability
Planned and executed events and marketing programs, producing 23% of goal of qualified leads
Devised marketing plans using digital strategies, print advertising and word of mouth tactics
Prepared and executed outreach events with over 500 guests in attendance
Organized and executed robust, creative experiential marketing events
Analyzed market trends and competitive landscape to understand opportunities and potential value.
03/2007 to 07/2013Marketing RepresentativeMorris Hardwick Schneider | City, STATE,
Distributed advertising and marketing collateral to clients
Achieved or surpassed monthly and yearly sales goals on consistent basis
Monitored face-to-face marketing effectiveness and suggested improvements, resulting in substantial increase in sales
Traveled from office to office 100% of time to promote products and services
Acquired, developed and frequently serviced over 50 new accounts in 3 months
Strengthened outreach by coordinating events to maximize marketing initiatives
Prepared 1 marketing report weekly, by collecting and summarizing sales data
Determined customers' needs and provided brand awareness and recommendations to fulfill requirements
Identified appropriate marketing channels and target customers for campaigns
Completed in-depth reviews of market conditions and customer preferences for Real Estate products
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
08/2000 to 02/2007Real Estate Closing CoordinatorMorris & Schneider | City, STATE,
003Prepared legal property descriptions for use in transactions
Organized contracts and closing documents for rentals and purchases
Surpassed specific company objectives by cooperating with staff to implement project initiatives
Conferred with clients and other involved parties to gather and track Real Estate Closing information
Established knowledge-sharing culture through focused communications to publicize benefits.
Built and established new business opportunities and managed more than 600 existing clients
Education
Expected in 05/1995 to to Bachelor of Arts | EnglishFisk University, Nashville, TNGPA:
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