director of marketing and brands resume example with 20+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - : - -
Executive Profile

Relentless work ethic and a commitment to helping your company meet or exceed its goals. Experienced with new product development, research, brand development, packaging, marketing testing and product launch. Always committed in supporting your key initiatives while staying on budget and delivering sound practices.

Skill Highlights
  • Microsoft Office and Outlook
  • Project management
  • Product development
  • Product line expansion
  • Team Leadership
  • Event Management
  • Mentoring

  • Analytics
  • Networking
  • Excellent Communications and Customer Relations
  • Tier One Supplier for 18 years
  • Self-motivated

Core Accomplishments

Fernco, Inc:

  • Became involved in New Product Launch
  • Developed a New Product Development strategy that was followed company wide (Internationally)
  • Reviewed new product ideas
  • Organized, tracked and reviewed opportunities
  • Networked with key suppliers and manufactures
  • Evaluated competitors products based on data findings
  • Market evaluations and pre-launch testing was conducted
  • Developed branding and look and feel of product
  • Finalized packaging and pricing
  • Implemented regional launch
  • Developed Marketing plan for new product launch (POS, Web, Social Media)
  • Monitored competition and competitor reactions in the market place
Professional Experience
01/2009 to Current
Director of Marketing and Brands Astralabs Palo Alto, CA,
  • Deliver presentations; write articles and present information at meetings to promote services to accomplish objectives
  • Delegate or assign responsibilities for completion of various projects in-house
  • Correspond with Advertising agency to develop and maintain our competitive edge
  • Update and Maintain website resources and social media accounts
  • Grew our monthly average of website visitor traffic from 3,500 to 35,000 visitors
  • Developed Brand Jessicadard Manual for Corporation and guided implementation
  • Initiated 'Where to Buy' button for current customers on our site
  • Created Content and materials on website to keep customers engaged
  • Ran Email Campaigns to reach and remind our customers monthly
  • Integrated with our International (sister company) on direction and focus
  • Responsible for Source One Environmental (S1E) (sister company) to develop Marketing flyers, brochures, catalog and web presence
  • Accountable for the oversight of all our Website materials on our B2B and B2C sites
  • Tested and tried new ideas - click and chat, Customer log-in, surveys, etc.
05/2008 to 01/2009
Marketing Manager Summit Design And Engineering Services Elizabeth City, NC,
  • Developed Videos and instructional materials for our sales team and website
  • Added four additional websites 3 for our North American operation and one for S1E
  • Developed and maintained marketing flyers and brochures
  • Streamlined all website software into one master software for better handling
  • Kicked off our social media campaigns - Facebook and YouTube
  • Established log-in area that our customers could go to download materials.
  • Created Permissions that allows our customers to learn more about our promotions & updates.
05/2007 to 05/2008
Marketing Coordinator Pendo San Francisco, CA,
  • Kicked off new website that was geared to our B2B client base
  • Established a new corporate catalog with consistent look and feel
  • Developed matching brochures, business cards, stationary & trade show materials
  • Brought everyone under 'One Roof' in terms of where to go for sales literature
08/2000 to 2007
Senior Account Executive Allegheny Science And Technology Bridgeport, WV,
  • Facilitated interior drawings, images, layouts for all DiamlerChrysler Interiors for use in catalogs and print media
  • Coordinated film shoots of interiors based on availability
  • Reviewed final materials with DCX planners and design studio
  • Introduced new way of Selling Mopar Parts to Dealerships (ADS - Accessory Dealer Support)
  • Introduced 3D imaging to DaimlerChysler
  • Developed Sales and promotional literature for Mopar product launch.
  • Generated new leads - cold calls, research, web search
02/1989 to 2000
Program Manager MSX International City, STATE,
  • Here I worked exclusively for DiamlerChrysler as Tier 1 Supplier Responsible for over 30 employees - Mechanics, painters and vehicle coordinators These show/catalog vehicles are completed one year in advance of the product launch,
  • Our budgets exceeded 14 Million dollars
  • Equipped show like vehicles for catalog & PR photography all under tight deadlines
  • Appropriated the entire build process to data base for easy - streamlined accountability Accountable for all shows, photo shoots and trade shows.
  • Hit short target deadlines on a consistent basis
Expected in to to
B.A: Advertising
Michigan State University - East Lansing, MI



POS materials (Brochures, Catalogs, Flyers), B2B/C websites, Email Campaigns, Website Content, Microsoft Office, Customer Relations, Event Management, Data base management, Team Leadership, Lotus Notes, Outlook, Presentations, PR, Supervision, Trade Shows

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Your data is safe with us

Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.

Resume Overview

School Attended

  • Michigan State University

Job Titles Held:

  • Director of Marketing and Brands
  • Marketing Manager
  • Marketing Coordinator
  • Senior Account Executive
  • Program Manager


  • B.A

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in:As seen in: