director of global marketing resume example

• Developed New Product Development (NPD) process and Product Portfolio Strategy across all Sloan product categories; championed continuous innovation and Lean Six Sigma quality optimization; drove VoC insights into strategic planning process, and held P&L ownership of commercial sensor-faucet category.
• Developed and implemented Stage-Gate NPD that prioritized workflow and optimized resources, yielding 75% reduction in non-value-added product development work, improving average cycle time by nine months and reducing expenses by $21,000,000. Launched eight new products that generated incremental $11,000,000 in first year sales.
• Conducted VoC primary quantitative marketing research that identified company's strengths and weaknesses vis-à-vis the competition, as well as new product concepts. Provided annual executive briefing, including short- and long-term strategic recommendations designed to deliver on customer needs that drove annual strategic planning process.
• Held P&L ownership and ongoing management of $50,000,000 commercial sensor faucet portfolio, including 1500 SKU-level demand forecasting, SKU rationalization, promotional planning, and collateral development. Proved instrumental in BASYS(TM) faucet post-launch support and turbine product development. Achieved highest sales volume in company's history through aggressive marketing and sales support initiatives.

• Quarterbacked strategic marketing leadership and tactical synergy across 500 products, domestic and international markets, direct and indirect sales channels, and external support agencies within $7,000,000 operating budget. Enabled digital marketing strategy that opened new channels of distribution and increased revenues. Pioneered social media and ebusiness digital tactics.
• Created ebusiness strategy that optimized ROI using websites and microsites, SEO, link building, email® campaigns, online advertising, product videos, community and social networking, and blogs. Supported five new product introductions, enabling ebusiness strategy to boost company's market share by 3% by end of CY2015.
• Served as social media powerhouse. Launched Facebook, Twitter, and YouTube sites that experienced 40%+ monthly growth and garnered The Hermes and The Communicator 2010 international platinum awards in less than ten months online. Earned Knaack President's Achievement Award 2010.
• Launched quarterly national and regional promotions to U.S. and Canadian dealer channel spanning 3,000 direct sales representatives and national retail, including Grainer, Ferguson and HD Supply. Developed all merchandising materials, launching training and fulfillment processes to increase revenues 17% and ROI 35% during promotional periods. Ranked as silver winner of the Tower Award from Business Marketing Association for special promotions category.

Targeted and landed clients through aggressive digital marketing of Blue Ocean Strategy. Identified new markets for client's existing products that rendered the competition irrelevant. Navigated mid-western glass lamination manufacturing company through negotiated stock sale, including valuation, purchase partner identification, discovery, structured negotiations, and a successful stock sale.

Led strategic marketing for $5,000,000,000 commercial programs insurance division. Provided marketing consulting services to Zurich agents through the creation of customized marketing plans. Developed in-house support services to execute marketing programs on behalf of agents, including website development, lead generation programs, and marketing communications support. Managed $20,000,000 operating budget.

Founded and managed residential landscape design business. Produced customized landscape designs, sold installations, and supervised contractor crews. Generated $250,000 in annual billings.

• Structured and implemented marketing plan and launched new enterprise software products to U.S. and European automotive OEM companies that grew company from $425,000,000 to $500,000,000 in annual sales in 24 months. Managed $11,000,000 operating budget. Led seven direct reports within $11,000,000 operating budget.
• Through the effective use of VoC research, convinced organization to bring 2.5G and 3G products to OEM customers faster than commercially available at retail distribution. Led 100+ person cross-functional teams for Mercedes-Benz, BMW, Jaguar, and Audi that reduced ten-year technology gap to zero and outflanked competition. Marshaled three new in-vehicle product launches on time and within budget utilizing Stage-Gate NPD. Earned Six Sigma Black Belt. Instrumental in winning the MBUSA Accessory Supplier of the Year Award 2001.
• Supported 20 Motorola account executives and over 3000 OEM dealership locations with training, POP materials, promotions, in-store kiosks, and web sites.

• Joined company in pre-launch mode as one of first dozen employees. Supported company's launch and subsequent IPO in 1997. Directed BTB strategic and tactical marketing post-launch for Aerial's six wireless communications markets, 27,000,000 pops, accountable for achieving business customer acquisition and revenue targets. Managed $3,000,000 operating budget.
• Supported direct sales programs and mass-market retailers, including sales training and lead generation programs. Developed pricing plans and promotions for various business segments that achieved 20% higher profitability levels and 50% lower churn than industry average.
• Developed all marketing communications, including advertising, trade shows, special events, public relations, and direct mail, generating over 50,000 qualified leads for direct sales prospecting in 36 months. Directed 70-person external inside sales and outbound telemarketing call center, generating 21,000 qualified appointments for direct sales representatives.

Product Manager, 1993-1994. Pricing Manager, Schaumburg, Illinois, 1991-1993. Sales and Marketing Associate, Tampa, Florida; San Francisco, California; Boston, Massachusetts; Houston, Texas, 1988-1990.