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director of customer acquisition e commerce resume example with 16+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Executive Profile

Dedicated Digital Marketing Executive with both B2C and B2B expertise seeking an opportunity within a hot start-up or established digital marketing program. Experienced leader capable of directing teams engaged in SEM, SEO, affiliate programs, social media, email, display, retargeting, mobile and digital marketing channels. Customer-focused professional seeking a position within a large advertising network to provide services in direct relationship marketing, product expertise, feature evangelism, finance and business management. Competent analyst capable of complex problem solving, website optimization, online marketing acquisition strategy and traffic generating activities.

Core Strengths
  • Digital Marketing/E-Commerce
  • Email Marketing
  • Revenue/Marketing Expansion
  • Start-ups/Acquisitions
  • Strategic Planning
  • Website Management
  • SEM/SEO
  • Project Management
  • Operations Management
  • Team Leadership
  • Budgeting
  • Relationship Building
  • Digital Product Interfaces
  • Web Analytics
Education
Fordham University New York, NY Expected in 1992 Bachelor of Science : MARKETING - GPA :

Google AdWords Certified - Search Advertising

Professional Experience
William Demant Holding A/S - DIRECTOR OF CUSTOMER ACQUISITION/E-COMMERCE
Henderson, NV, 05/2013 - Current

Serve as the general business manager for BrickHouseSecurity.com. Expertly drive business from a variety of revenue channels, including SEO, SEM, an affiliate program, third-party markets (Amazon, CSEs and others), retargeting, display ads, print, TV/radio and various e-commerce acquisition areas. Successfully own relationships with third-party marketing/e-commerce firms, including tag management and analytics solutions. Manage email marketing and CRM marketing programs.

  • Implemented the Amazon store, currently operating at a rate of $350K per year and continually growing.
  • Built a team of three direct reports, including the site manager, digital marketing manager and digital marketing analyst.
  • Saved the company over $50K in advertising expenses per month while still growing revenue after the optimization of existing marketing programs.
  • Expertly absorbed the roles of three teammates after their departure from the company, efficiently engaging in overall website management.
Netapp - PRESIDENT
Tampa, FL, 2008 - Current

Launched the entrepreneurial venture from concept into an e-commerce service provider, working full time from 2008 through 2010, and then dropping back to a part-time operation due to economic challenges. Manage client analysis, strategic objectives, paid search accounts, sales initiatives, contract negotiations and daily client retention. Perform site search functionality improvements, email and affiliate marketing, SEO, display, social media, mobile, PR and marketing consulting for clients.

  • Managed paid search programs, SEO efforts and media placement for various clients, including Thuzio, PartStore.com, Thompson Cigar, Casual Living USA, LinenSource and Potpourri Group.
Ethan Allen Global, Inc - DIRECTOR OF INTERNATIONAL E-COMMERCE
City, STATE, 03/2012 - 01/2013

Played a key role in digital marketing programs, including SEM, online media, retargeting, emails and social media programs, driving traffic to US and international sites. Engaged in platform feature implementation, project management, strategic planning and business rules for global, multi-channel retail execution.

  • Managed all international e-commerce budgeting and forecasting.
  • Served as the project leader for the launch of the first international bilingual e-commerce site (EthanAllen.ca) on a new platform (Demandware), with the site launching within six months of conception.
  • Managed a third-party translations company, creating a multi-lingual site and brand recognition.
Holsted Marketing, Inc - E-COMMERCE MARKETING DIRECTOR
City, STATE, 03/2010 - 09/2011

Directed marketing initiatives, including SEM, SEO, affiliates, shopping sites, online media, partnerships, the Amazon store and email deployment. Managed the third-party integration firm in building a new website on the Magento platform. 

  • Launched a new business venture via a jewelry/fashion start-up website (SusanB.com), achieving $2MM in yearly revenue.
  • Directed P&L requirements, established budgets and strategic forecasting.
  • Delivered outstanding customer service and performed site promotions.
  • Managed five direct reports, including three e-commerce managers, an e-commerce analyst and one intern.
Partsearch Technologies - DIRECTOR - E-COMMERCE
City, STATE, 06/2004 - 2008

Retained multi-million dollar P&L while overseeing a team of e-commerce managers, one web analyst, a copywriter, web developers and B2B sales managers. Managed the Search Engine Marketing (SEM) program, which contained over two million keywords.

  • Oversaw the start-up PartStore.com, achieving status within the Internet Retailer Top 500 list with over $20MM per year in revenue.
  • Established successful SEO strategy and business partnerships with YourAmigo and NetConcepts.
  • Implemented and managed comprehensive email and affiliate programs.
  • Managed all media placement strategies and the eBay store.
  • Achieved $2MM per year in the Amazon store.
Achievements/Awards

Web Marketing Association Award Winner - Outstanding Achievement in Website Development (2011, 2005)

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    Resume Overview

    School Attended

    • Fordham University

    Job Titles Held:

    • DIRECTOR OF CUSTOMER ACQUISITION/E-COMMERCE
    • PRESIDENT
    • DIRECTOR OF INTERNATIONAL E-COMMERCE
    • E-COMMERCE MARKETING DIRECTOR
    • DIRECTOR - E-COMMERCE

    Degrees

    • Bachelor of Science

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