Dedicated Digital Marketing Executive with both B2C and B2B expertise seeking an opportunity within a hot start-up or established digital marketing program. Experienced leader capable of directing teams engaged in SEM, SEO, affiliate programs, social media, email, display, retargeting, mobile and digital marketing channels. Customer-focused professional seeking a position within a large advertising network to provide services in direct relationship marketing, product expertise, feature evangelism, finance and business management. Competent analyst capable of complex problem solving, website optimization, online marketing acquisition strategy and traffic generating activities.
Serve as the general business manager for BrickHouseSecurity.com. Expertly drive business from a variety of revenue channels, including SEO, SEM, an affiliate program, third-party markets (Amazon, CSEs and others), retargeting, display ads, print, TV/radio and various e-commerce acquisition areas. Successfully own relationships with third-party marketing/e-commerce firms, including tag management and analytics solutions. Manage email marketing and CRM marketing programs.
Launched the entrepreneurial venture from concept into an e-commerce service provider, working full time from 2008 through 2010, and then dropping back to a part-time operation due to economic challenges. Manage client analysis, strategic objectives, paid search accounts, sales initiatives, contract negotiations and daily client retention. Perform site search functionality improvements, email and affiliate marketing, SEO, display, social media, mobile, PR and marketing consulting for clients.
Played a key role in digital marketing programs, including SEM, online media, retargeting, emails and social media programs, driving traffic to US and international sites. Engaged in platform feature implementation, project management, strategic planning and business rules for global, multi-channel retail execution.
Directed marketing initiatives, including SEM, SEO, affiliates, shopping sites, online media, partnerships, the Amazon store and email deployment. Managed the third-party integration firm in building a new website on the Magento platform.
Retained multi-million dollar P&L while overseeing a team of e-commerce managers, one web analyst, a copywriter, web developers and B2B sales managers. Managed the Search Engine Marketing (SEM) program, which contained over two million keywords.
Google AdWords Certified - Search Advertising
Web Marketing Association Award Winner - Outstanding Achievement in Website Development (2011, 2005)
Companies Worked For:
Job Titles Held: