(555) 432-1000,
Montgomery Street, San Francisco, CA 94105

Detail oriented director of marketing & content strategy with more than five years of experience generating and executing result-driven strategies. Resourceful expert at developing platform and audience focused strategies, producing strong content and analyzing reports to measure results and guide future content creation. Lives by "never stop learning."

West Virginia University Morgantown, WV Expected in 12/2020 Master of Science : Integrated Marketing Communications - GPA :
West Virginia University Morgantown, WV Expected in 05/2017 Bachelor of Science : Strategic Communications, Public Relations - GPA :
Expertise & Skills
  • Microsoft Office Suite and Teams
  • Google Workspace
  • Social media platforms
  • Sprout Social and scheduling software
  • WordPress, HubSpot and website management software
  • MailChimp and email marketing software
  • Canva and graphic design platforms
  • Team management, leadership and task delegation
  • Focus on planning ahead and scheduling
  • Strong attention to detail
  • Superior copywriting and editing skills
  • Expertise to adapt to any audience and communicate successfully
Career Experience
Zovio - Director of Content & Marketing Strategy
San Diego, CA, 03/2020 - Current
  • Oversees staffing objectives, including training and daily supervision of ten direct-report employees
  • Leads development of innovative, creative and goal-oriented marketing and communications plans for state agencies, including West Virginia State Parks, Division of Natural Resource, Department of Tourism, Department of Economic Development, Small Business Development Center, Department of Transportation, Department of Health & Human Resources, Department of Arts, Culture & History and others
  • Serves as main point of contact for state agencies, scheduling and leading meetings, answering questions and delivering marketing proposals, recommendations and reports
  • Assists with crisis communication efforts, including the production of press releases, social media posts, talking points and responses to media requests
  • Delegates and monitors progress of photo, video, press release, blog, design, email and website assignments, ensuring achievement of all deadlines
  • Proofreads copy to detect and correct errors in spelling, grammar, brand messaging and tone of voice
  • Collaborates with partner agency, Digital Relativity, to produce and implement strategic advertising campaigns
  • Routinely reviews performance of content by capturing and assessing analytic reports
  • Communicates directly with Facebook, Instagram and Twitter representatives to resolve technical issues
  • Continuously implements strategies with team members that increase social media engagement, reach and audiences, including the growth of West Virginia State Parks’ Instagram audience which increased from 5,000 to 30,000 by way of an organic content strategy
  • Oversaw and contributed to the development and creation of several new websites, including, and
  • Led marketing and communications efforts to achieve a 99% Census response rate in West Virginia
  • Developed ideas and produced materials to communicate with West Virginians throughout the COVID-19 pandemic, working directly with the West Virginia Department of Health & Human Resources
Xos Trucks - Social Media Manager
Little Rock, AR, 01/2019 - 03/2020
  • Utilized platforms such as Facebook, Instagram, Twitter and LinkedIn on a regular basis and maintained knowledge of platform trends and updates
  • Developed innovative and unique marketing campaigns to promote brand engagement
  • Analyzed market data to determine and target key audience segments
  • Wordsmithed original, platform-specific content that appealed to target audiences
  • Collaborated with team members on photo, video, design, website and advertising projects to ensure consistent branding and high-quality content
  • Implemented campaigns and content strategies for several state agencies and more than 20 social media accounts
  • Created social media, blog and website content and reviewed content prepared by team members
  • Increased engagement and reach of content on multiple channels by more than 100% in less than six months
Defense In Depth, LLC - Marketing Manager
City, STATE, 08/2017 - 12/2019
  • Developed and implemented creative marketing strategies focused on the company’s training program, events, memberships, inventory and sales
  • Created and maintained a content calendar that included social media posts, newsletters, blogs and advertising endeavors
  • Launched and grew social media presence on Facebook and Instagram
  • Maintained annual marketing budget and decided upon the most beneficial advertising expenditures
  • Produced and distributed weekly digital newsletters to customers and members
  • Provided direction, edited and finalized designs of digital and print marketing materials, including blogs, social media graphics, newsletters, flyers, brochures and signage
  • Planned, promoted and executed monthly events with a goal to engage target audiences and increase revenue of training and membership programs, including sold out Ladies Nights and a Food Truck Festival with thousands of attendees
  • Wrote and distributed press releases to local media sources resulting in positive public relations
  • Ensured information displayed on website remained accurate and up to date
  • Led marketing team “brainstorming sessions” to develop ideas for new events, campaigns and social media content
  • Presented marketing endeavors and results to management team and shareholders

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Resume Overview

School Attended

  • West Virginia University
  • West Virginia University

Job Titles Held:

  • Director of Content & Marketing Strategy
  • Social Media Manager
  • Marketing Manager


  • Master of Science
  • Bachelor of Science

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