Detail oriented director of marketing & content strategy with more than five years of experience generating and executing result-driven strategies. Resourceful expert at developing platform and audience focused strategies, producing strong content and analyzing reports to measure results and guide future content creation. Lives by "never stop learning."
Education
West Virginia UniversityMorgantown, WVExpected in 12/2020 ā āMaster of Science:Integrated Marketing Communications - GPA:
West Virginia UniversityMorgantown, WVExpected in 05/2017 ā āBachelor of Science:Strategic Communications, Public Relations - GPA:
Expertise & Skills
Microsoft Office Suite and Teams
Google Workspace
Social media platforms
Sprout Social and scheduling software
WordPress, HubSpot and website management software
MailChimp and email marketing software
Canva and graphic design platforms
Team management, leadership and task delegation
Focus on planning ahead and scheduling
Strong attention to detail
Superior copywriting and editing skills
Expertise to adapt to any audience and communicate successfully
Career Experience
Zovio - Director of Content & Marketing Strategy San Diego, CA, 03/2020 - Current
Oversees staffing objectives, including training and daily supervision of ten direct-report employees
Leads development of innovative, creative and goal-oriented marketing and communications plans for state agencies, including West Virginia State Parks, Division of Natural Resource, Department of Tourism, Department of Economic Development, Small Business Development Center, Department of Transportation, Department of Health & Human Resources, Department of Arts, Culture & History and others
Serves as main point of contact for state agencies, scheduling and leading meetings, answering questions and delivering marketing proposals, recommendations and reports
Assists with crisis communication efforts, including the production of press releases, social media posts, talking points and responses to media requests
Delegates and monitors progress of photo, video, press release, blog, design, email and website assignments, ensuring achievement of all deadlines
Proofreads copy to detect and correct errors in spelling, grammar, brand messaging and tone of voice
Collaborates with partner agency, Digital Relativity, to produce and implement strategic advertising campaigns
Routinely reviews performance of content by capturing and assessing analytic reports
Communicates directly with Facebook, Instagram and Twitter representatives to resolve technical issues
Continuously implements strategies with team members that increase social media engagement, reach and audiences, including the growth of West Virginia State Parksā Instagram audience which increased from 5,000 to 30,000 by way of an organic content strategy
Oversaw and contributed to the development and creation of several new websites, including wvsbdc.com, wvdnr.com and westvirginia.gov
Led marketing and communications efforts to achieve a 99% Census response rate in West Virginia
Developed ideas and produced materials to communicate with West Virginians throughout the COVID-19 pandemic, working directly with the West Virginia Department of Health & Human Resources
Xos Trucks - Social Media Manager Little Rock, AR, 01/2019 - 03/2020
Utilized platforms such as Facebook, Instagram, Twitter and LinkedIn on a regular basis and maintained knowledge of platform trends and updates
Developed innovative and unique marketing campaigns to promote brand engagement
Analyzed market data to determine and target key audience segments
Wordsmithed original, platform-specific content that appealed to target audiences
Collaborated with team members on photo, video, design, website and advertising projects to ensure consistent branding and high-quality content
Implemented campaigns and content strategies for several state agencies and more than 20 social media accounts
Created social media, blog and website content and reviewed content prepared by team members
Increased engagement and reach of content on multiple channels by more than 100% in less than six months
Defense In Depth, LLC - Marketing Manager City, STATE, 08/2017 - 12/2019
Developed and implemented creative marketing strategies focused on the companyās training program, events, memberships, inventory and sales
Created and maintained a content calendar that included social media posts, newsletters, blogs and advertising endeavors
Launched and grew social media presence on Facebook and Instagram
Maintained annual marketing budget and decided upon the most beneficial advertising expenditures
Produced and distributed weekly digital newsletters to customers and members
Provided direction, edited and finalized designs of digital and print marketing materials, including blogs, social media graphics, newsletters, flyers, brochures and signage
Planned, promoted and executed monthly events with a goal to engage target audiences and increase revenue of training and membership programs, including sold out Ladies Nights and a Food Truck Festival with thousands of attendees
Wrote and distributed press releases to local media sources resulting in positive public relations
Ensured information displayed on website remained accurate and up to date
Led marketing team ābrainstorming sessionsā to develop ideas for new events, campaigns and social media content
Presented marketing endeavors and results to management team and shareholders
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