Creative and results-oriented senior brand marketer with extensive experience driving full marketing and communications strategy and program execution for consumer and business-to-business sectors. Excellent track record of building brands in new categories, such as MakeSpace and Zipcar, as well as raising awareness and establishing U.S. brand presence for global clients such as Polar, Qatar Airways, TD Bank and Virgin Mobile. Led digital practice at CooperKatz & Company, Inc., helping clients, including Microsoft, develop and implement effective social media, digital and content strategies. Passionate about living and promoting an active lifestyle. Soccer player, marathon runner and aspiring Ironman triathlete.
Director of Communications September 2014 to January 2016MakeSpace Labs, Inc － New York, NY
Created and executed short- and long-term marketing and communication strategies, as well as supervised four team members Led external communications efforts, including media relations and thought leadership; increased coverage and impressions by 70 percent in first three months and garnered top-tier coverage including Fast Company's 2015 list of Most Innovative Companies and Forbes 30 Under 30 (for MakeSpace CEO), as well as ABC News, CNBC, The New York Times, Real Simple and Yahoo! Led internal communication efforts, including development of company purpose and values, and promotion of culture Served as spokesperson for the company on consumer-specific opportunities Established fruitful relationships with partners, investors, influencers and media Developed key partnerships to further build brand awareness including BaubleBar, Broadway, Fresh Direct and WeWork Assisted with direction, copy and creative for ads, email blasts and collateral material Managed internal program to leverage influential customers for public relations and company blog Built programs to extend brand reach and assist with media pitching, including MakeSpace gift card Led Chicago, D.C.
and New York City 360-degree marketing campaigns, including sponsored content opportunities, direct mail, advertising on Hulu, Pandora and various podcasts, local event participation, street teams and influencer outreach Contributed to overall direction, vision and growth of the company as member of senior staff Managed vendor relationships for marketing initiatives, including public relations freelancers Educated internal stakeholders, as well as investors, about marketing and communications efforts Worked cross-functionally to understand all areas of the business and help promote marketing and public relations wins Provided budget projections and tracking for communications department.
Manager August 2007 to August 2014CooperKatz & Company, Inc － New York, NY
Developed, managed and executed strategic traditional and social public relations programs, including thought leadership Contributed to awareness, growth and customer acquisition for global and national clients during tenure, including Guardian Life, Jackson Hewitt, Microsoft, National Association of Insurance Commissioners, The Partnership for a Drug-Free America, the Philadelphia Eagles, Polar, Popeyes, Qatar Airways, Siegel+Gale, TD Bank, Virgin Mobile and Zipcar Led and facilitated day-to-day client counsel, account management, media relations outreach, development of media materials and bylines, creation of surveys, media training, event planning and execution, and budget tracking / projections Established strong relationships with key media, bloggers and influencers to increase client visibility Managed, supervised and mentored ten staff members, including time management, professional development and reviews Assisted in growth and vision of agency as member of the senior staff and created internal task force to devise and socialize digital and measurement philosophy for entire agency Worked with vendors to bring best solutions for the agency, including negotiating, implementing, training and maintaining Directed agency professional development and suggested courses, conferences and events for staff to attend, as well implemented internal training newsletter and brown-bag sessions for educational purposes.
Bachelor of Science : Public Relations Communication Studies Business Administration, May 2007University of Florida － Gainesville, FLPublic Relations Communication Studies Business Administration
Fluent in Spanish; conversational Italian
AWARDS & RECOGNITION
*PRSA Silver Anvil Award of Excellence, Owning the Banking Experience - TD Bank's Mission to Understand and Deliver What Matters Most to Consumers, TD Bank
*Small Business Influencer Awards, Corporations, Guardian Life Insurance Company of America
*SABRE Bronze Award, Zipcar: The Best New Idea in Business, Zipcar
account management, ABC, ads, advertising, agency, branding, budget, business presentations, C, conferences, content, content creation, creative design, client, clients, direct mail, direction, driving, email, Entrepreneur, event planning, Fast, financial, Guardian, Insurance, Italian, leadership, logistics, Director, marketing, marketing and communication, marketing and communications, materials, media relations, media training, Windows, Motorola, MSN, negotiating, newsletter, philosophy, programming, promotion, public relations, Express, research, Fluent in Spanish, Strategist, strategy, strategic, surveys, Phone, time management, unique, video, vision, website