director of casino marketing resume example with 20+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
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Professional Summary
Ambitious and creative casino marketing professional with experience developing and implementing marketing, direct mail and advertising campaigns and who can prepare strategies, plans and objectives
Work History
Director of Casino Marketing, 07/2015 to 06/2016 Coding Dojo – Burbank, CA,
Oversaw and coordinated all casino marketing projects which included, direct mail and email campaigns and casino floor promotions, players club booth and casino hosts
Responsible for establishing annual budget, P&L's and forecasting expenses
Plan, analyze, evaluate and report on all casino programs and staff
Assisted guests with any and all reasonable customer service requests
Developed database marketing strategies in conjunction with property marketing team to ensure effective program results
Director of Marketing, 07/2013 to 01/2015 Coding Dojo – WA, State,
Oversaw all marketing functions for Casino, Hotel and RV Park
Established budgets for Advertising, Entertainment, Sponsorships, Players Club and Promotions.
Established multi-media campaign with secondary branding achieving maximum exposure
Oversaw development and distribution of Special Event direct mail programs including pre and post analysis on all events and promotions
Coordinated and implement video and photographic sessions
Participated in local community events to bring more visibility to the property.
Director of Marketing, 05/2012 to 02/2013 Coding Dojo – Seattle, WA,
Restructured Marketing and Player Development departments to run more efficiently.
Transitioned advertising agencies to produce higher visibility and larger share of voice in a competitive gaming market.
Established random number generated promotions within IGT Patron management systems.
Established and maintained budgets which fell under marketing umbrella - Advertising, Entertainment, Bussing, Sponsorships, Players Club, Promotions, Communications and PBX.
Director of Marketing, 04/2008 to 03/2012 Coding Dojo – Bellevue, WA,
Returned to basics with creating an exciting gaming environment from the ground up.
Created and established opening ad campaigns for a new poker room, bingo hall that doubled as an event/entertainment center and a cocktail bar.
Conventional direct mail introduced with 27% - 48% redemption
Produced bus analysis to determine profitability
Established multi-media campaigns achieving maximum exposure for new branding and logo identity - also introduced graphic standards
Implemented proformas and event recaps to analyze profitability.
Director of Marketing, 09/2005 to 09/2007 Coding Dojo – Burbank, CA,
Established all budgets that fell under the marketing umbrella which included an annual multi-million dollar allocation in multi-media advertising, casino promotions, group sales, and entertainment and players club.
Worked closely with property advertising agency on a daily basis - from concept to completion on all aspects of media, casino and entertainment promotional campaigns, VIP special events and all direct mail. Increased direct mail redemption 15%.
Reviewed all media recommendations making decisions based on positive exposure for the property.
Created power point presentations with the collaboration of Executive Committee to introduce tactical and strategic marketing campaigns to the Casino and Tribal Board of Directors.
Director of Marketing, 08/2001 to 03/2005 Birdeye – Salt Lake City, UT,
Responsible for all casino and hotel marketing functions.
Demonstrated multi-tasking capabilities through effective management of 10 employees and budget responsibilities.
Worked hand in hand with resort's advertising agency to formulate, direct and implement all marketing, promotional, entertainment and multi-media advertising.
Coordinated and implement video and photographic sessions for brochures and in-house collateral.
Coordinated successful launch of aggressive direct mail campaign.
Grew direct mail redemption 10%.
Account Executive, 2001 to 07/2001 Coding Dojo – WA, State,
Responsible for all activities regarding assigned clients; served as the primary liaison between the agency, client and all internal agency departments.
Reviewed all billing for inaccuracies and reallocation recommendations for the client.
Provided creative direction to creative director, copywriters, artists and production staff.
Provided strategic direction and input for the planning and development of comprehensive campaigns.
Gathered and assembled background information and analysis as needed in the development of creative briefs, proposals and strategic plans.
Director of Marketing, 02/1993 to 04/2000 Blend Marketing – Madison, WI,
Established marketing and advertising budgets.
Formulated, directed and implemented all marketing, promotional, entertainment and multi-media advertising programs with the properties advertising agency.
Developed new property positioning in regional advertising which capitalized on key attributes.
Joined with other Laughlin properties to develop combined marketing strategy, pooling resources to bring major events to the area.
Advertising Manager, 04/1991 to 02/1993 Edgewater Hotel/Casino Circus Circus, Ent. Inc – City, STATE,
Placed all multi-media campaigns, which included print, radio, television and outdoor.
Functioned as assistant to the marketing director, compiling annual and monthly marketing budgets and forecasts.
Coordinated and monitored property wide photo and video shoots.
Coordinated purchasing of in house collateral and outside promotional activities.
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