Director Of Brand Strategy Resume Example Company Name

DIRECTOR OF BRAND STRATEGY

Professional Summary

Competent in devising, deploying and strengthening sustainable business practices and employee behaviors. Adept at leading and optimizing corporate approaches with forward-thinking strategies. Tech-savvy and innovative. Remains in tune with latest sales and marketing strategies including social media. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product, service or concept lifecycle. Leads by example and inspire sales and marketing staff to perform at peak levels.

Skills

Excellent work ethic
Detail-oriented
Search Engine Optimization
Brand-Building Knowledge
Marketing Strategy Development/Communications
Relationship building and retention
E-mail and direct mail marketing campaigns

Verbal and written communication
Leadership
Strategic Planning
Sales and Marketing
Brand alignment strategy
Computer proficiency

Work History

06/2020 - CurrentDirector of Brand Strategy | Company Name - City, State

Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Briefed senior executives on monthly projections, product launches and other marketing plans.
Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
Developed innovative and targeted collateral to support overall branding objectives.
Implemented marketing strategies which resulted in 20% growth of customer base.
Built and improved customer engagement plans, boosting conversion rates 27%
Transformed corporate website and social media platforms to better engage customers and promote sales.
Advocated for client requirements and objectives to internal and external stakeholders.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Increased consumer leads by 15% through development of targeted advertisements and dealer direct response program.
Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Administered marketing calendar and posted new content to coincide with new product and service releases.
Developed marketing content such as blogs, promotional materials and advertisements for social media.
Analyzed and reported social media and online marketing campaign results.
Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems.
Created social media content with consistent content and tone.
Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Planned, implemented and tracked sales and marketing strategies to promote brand products.
Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Designed, implemented and enhanced national marketing initiatives to maximize outreach and sales of Public Relations and Crisis Management Services.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Collaborated with designers and editorial team on marketing materials.
Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
Established clear targets and motivated team members to buy into sustainability principles at all levels.
Assessed existing sustainability approaches to identify areas in need of greater engagement, improved efficacy and cost reductions.
Formulated or implemented sustainability campaign or marketing strategies.
Built and deepened partnerships with industry business and leaders to promote larger sustainability goals.
Monitored and evaluated effectiveness of sustainability programs.
Developed team communications and information for meetings.
Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
Resolved conflicts and negotiated mutually beneficial agreements between parties.
Conducted research, gathered information from multiple sources and presented results.
Identified issues, analyzed information and provided solutions to problems.
Proved successful working within tight deadlines and fast-paced atmosphere.
Used coordination and planning skills to achieve results according to schedule.
Worked with 3rd party vendors to organize and complete projects

11/2017 - 06/2019Marketing Manager | Company Name - City,State

Create and maintain social media campaigns advertisement accounts with vendors
Facilitate and coordinate community events
Internal Marketing Wizard – Think tank
Development of employee customer relations
Development of all employees on Sales Techniques (Including continued education of products and services)
Develop and facilitate physician relations, development of company culture and environment
Responsible for all company promotional specials
Responsible for obtaining and maintenance of all Occupational Health Contracts
Responsible for design and ordering of marketing materials Responsible for working with outside entities to advertise Quick Care Med (Billboards, news publications, etc.).
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Briefed senior executives on monthly projections, product launches and other marketing plans.
Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
Developed innovative and targeted collateral to support overall branding objectives.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Developed network of related professionals to open up business opportunities.
Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 20%.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Advocated for client requirements and objectives to internal and external stakeholders.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Built and improved customer engagement plans, boosting conversion rates 37%.
Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by 22%.
Implemented marketing strategies which resulted in 17% growth of customer base.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Increased consumer leads by 20% through development of targeted advertisements and dealer direct response program.
Increased consumer leads by 15% through development of targeted advertisements and dealer direct response program.
Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Executed optimal sales strategies to achieve commercial goals for regional market.
Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
Implemented marketing strategies which resulted in 19.5 % growth of customer base.
Increased consumer leads by 10% through development of targeted advertisements and dealer direct response program.

06/2016 - 10/2017Marketing Manager | Company Name - City, State

Develop and maintain physician relations
Prospect new referral sources
Multi Media Marketing Maintain official company page on Facebook to facilitate interaction with patients
Development of all employees on Sales Techniques ( continued education)
Responsible for all company promotional specials and Strategic Marketing Facilitate Workshops/Seminars/Health Fairs Internal Marketing Wizard.
Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Developed network of related professionals to open up business opportunities.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles
Conferred with advertising managers to develop and implement marketing plans
Explored new marketing and branding partnerships with high-profile clients, becoming first employee in department to execute this type of strategy
Used trends in customer industries and marketplaces to shape solutions and drive business approaches
Organized and executed lead generation seminars in 2 cities with 3 months, successfully compiling lists to maximize participation

09/2015 - 06/2016Lead Receptionist | Company Name - City, State

Checking patients in and out
Coordinating Schedule for Multiple Doctors and Supervision of 3 Employees Insurance
Account Management Closing and Opening Duties.
Directed incoming calls to internal personnel and departments, routing to best-qualified department.
Answered incoming calls on high-volume, multi-line phone switchboard and pleasantly transferred callers to appropriate personnel.
Received and routed business correspondence to correct departments and staff members.
Documented patient medical information, case histories and insurance details to facilitate smooth appointments and payment processing.
Used computer programs and registration systems to schedule patients for routine and complex procedures.
Verified and updated demographic and other personal information for clients with respect to personal boundaries when asking for important details.
Scheduled, rescheduled and handled cancelled appointments for patients.
Answered and directed incoming calls using multi-line telephone system

Education

04/2014West Orange High School Valencia Community College University Of Central Florida, Allied Business Schools, Inc, CityAA

04/2014Allied Business Schools, Inc, CityAdv. Medical Terminology Certificate Principles of Diagnosis and Procedure Coding (CPT), ICD-9: Medical Coding

04/2014Allied Business Schools, CityMedical Coding Certificate: Medical Terminology

Resume Overview

School Attended

West Orange High School Valencia Community College University Of Central Florida, Allied Business Schools, Inc
Allied Business Schools, Inc
Allied Business Schools

Job Titles Held:

Director of Brand Strategy
Marketing Manager
Lead Receptionist

Degrees

AA
Adv. Medical Terminology Certificate Principles of Diagnosis and Procedure Coding (CPT), ICD-9 : Medical Coding
Medical Coding Certificate : Medical Terminology

Director of Brand Strategy Resume Example

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