Highly effective entertainment business professional offering fifteen years of touring, performing and management experience with strong emphasis on product, artist and brand development. Other proven qualities include being resourceful and innovative, forward
thinking, passionate, driven to succeed, highly motivated, and committed to
excellence for any artist and/or company represented. A brief list of duties
that have been performed, include: overseeing the execution of radio and digital marketing and publicity
campaigns, touring, marketing, licensing, and integrating custom marketing
campaigns between artists, management and distribution, all while staying within created budget and timeline.
Product, Artist and Event Management
Business/ Entertainment Law and Contract Negotiations
Business/ International Business Management
Marketing/ Digital Marketing and Strategic Planning
Artist and Brand Development
Media Publishing and Distribution
Business Statistics and Data Analysis
Business Technology and E-Commerce
Business and Venture Financing
Business Plan Writing and Development
Managerial accounting and Excel Data Reporting
Executive Leadership and Team Management
Director of Artist Relations/ Tour Manager, 08/2009 to Current Atomic Artist Entertainment/ Plastic Music, LLC. – Roanoke, VA
Facilitates and coordinates all aspects of: Talent Acquisitions, Artist development, Artist Promotions, Brand Development and Brand Positioning.
Develops and implements: Strategic Marketing Plans, Capitol Budgets, Venture Financing, Promotional Convergence, Product Line Endorsements, as well as, facilitating and overseeing all aspects of Artist Relationships, Promotional Materials, Submission Development and Social Networking.
Coordinates and oversees: All Calendars, Accounting, Advancing, Travel arrangements, Industry Showcases, Wages, Per Diems, Accommodations, Transport, Sound, Lighting, Back Line, Production, Stage Management and tour Rehearsals, while acquiring and settling all other road expenses.
Artist Liaison, in conjunction with: Booking, Management, Equipment Manufacturers, Media & Press Relations, Video Shooting, Video Editing, Live Sound and Studio Recording.
Designs reporting and tracking strategies directly related to show attendances, crowd activity and the Feedback Marketing Loop; While reporting to CEO of Parent Company Plastic Musik, LLC.
National Product, Merchandising and Sales Specialist, 06/2007 to Current Roland Corporation US and Yamaha Corporation of America – Los Angeles, CA
Coordination and management of national sales promotions in conjunction with Costco Warehouses and local dealers.
Implement advanced sales strategies and proactively improve the presence of Roland products during special events, national roll-outs, and outside sales/promotions.
Research and present findings on market trends and customer profile types while introducing the hybrid entrepreneurial mindset.
Coordination and facilitation of training for retail sales staff for long term distribution, marketing, and product sales for retail, outside sales events, and corporate promotions.
Merchandising and selling products at Roland and Yamaha events.
Extensive monthly travel in order to execute the above listed responsibilities.
Regional Piano Manager/ Sales Supervisor, 12/1996 to 10/2007 Ridenhour Music Centers, INC. – Salem, VA
Responsible for maintaining and supervising the piano departments and musical instruments divisions for three retail sales locations.
Responsible for training, product consultations, sales, sales training, conducting outside sales and service, promotions for the satellite stores as well as the main location.
Maintaining customer relation standards, as well as setting up service times, service schedules, initial product marketing and product registrations.
Attend national trade shows to design and purchase model inventories for the upcoming year.
Implementing and modernizing sales and adaptive sales methods by attending universities strictly dedicated to changes in the retail and retail/music industry.
Assistant manager of the main retail location in Salem, VA with responsibility for processing, ordering, and receiving new inventory as well as merchandising all new and existing products in the Contemporary lines, Multiple lines, including Band and Orchestral lines.
Coordinate and facilitate the hiring and training of new team members.
Master of Science: Entertainment Business, 2012 Full Sail University - Winter Park, FL
Bachelor of Science: Entertainment Business, 2011 Full Sail University - Winter Park, FL
Awards and Accomplishments
Recipient of the Valedictorian Award in 2012 for Master Degree Program.
Recipient of the Advanced Achiever Award in 2012 for Master Degree Program.
Recipient of the Course Director Award in 2012 for Negotiation and Deal Making.
Recipient of the Course Director Award in 2012 for Media Literacy and Research Methodologies.
Recipient of the Course Director Award in 2012 for Business Plan Development.
Recipient of the Course Director Award in 2011 for Entrepreneurship and Business Ventures.
Recipient of the Course Director Award in 2011 for Entertainment Business and Venture Financing.
Recipient of the Course Director Award in 2011 for Managerial Accounting.
Recipient of the Course Director Award in 2011 for Intellectual Property.
Recipient of the Course Director Award in 2011 for International Business.
Recipient of the Course Director Award in 2011 for Event Management.
Recipient of the Course Director Award in 2011 for Principals of Managerial Accounting.
Recipient of the 80th Anniversary Top Salesperson Award in 2007 for Kawai Pianos US.
Recipient of the Top Salesperson Award for five consecutive years 2004-2007 for Ridenhour Music Centers.
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Companies Worked For:
Atomic Artist Entertainment/ Plastic Music, LLC.
Roland Corporation US and Yamaha Corporation of America
Ridenhour Music Centers, INC.
Full Sail University
Job Titles Held:
Director of Artist Relations/ Tour Manager
National Product, Merchandising and Sales Specialist
Regional Piano Manager/ Sales Supervisor
Master of Science : Entertainment Business , 2012 Bachelor of Science : Entertainment Business , 2011
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