Resourceful Senior Marketing Professional with extensive B2B experience designing brand and product vision and global market strategies. Effective evangelist able to present value propositions to large audiences at industry events and in one-on-one meetings with key analysts.Accomplished Marketing Professional with a track record of increasing revenues, profits, and market share through savvy product management and marketing.
Research and analysis
Market and Product Positioning
Business case development
Product Life Cycle Management
Marketing Plan Development
Working cross functionally
Director Marketing Strategy, 12/2015 to 11/2016 Pelco / Schneider Electric – Fresno, CA
Lead cross-functional team to research vertical market opportunities, align those opportunities with organizations core competencies resulting in development of a core vertical market strategy
Created and deployed organizations first market strategy planing process
Collaborated with senior sales, engineering, and other business development executives to create best practices marketing plans
Communicated marketing teams\' plans and accomplishments to verify alignment with senior management objectives
Traveled nationally and internationally to meet with customers and deliver clear company messages
Director Corporate Marketing , 03/2010 to 11/2015 Pelco / Schneider Electric
The role evolved over time from its original focus on marketing communications to leading a team of 14 responsible for; product marketing, strategic communication, technical publications and agency management
Managed marketing budget to develop and execute marketing strategies
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing best practices
Performed thorough market research and competitive analysis to understand and effectively communicate the brand and product value propositions
Increased customer leads by over 350% through development of targeted advertisements and dealer direct response programs
Implemented new SEO and SEM strategies, dramatically increasing conversion rates
Collaborated with senior sales, engineering, and other business development executives to create best practices, product launches, marketing initiatives and media positioning for all markets
Preserved brand integrity by monitoring the consistency and quality of marketing content
Communicated marketing teams\' plans and accomplishments to verify alignment with senior management objectives.
Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition.
SR Product Marketing Manager, 09/2003 to 02/2010 Pelco / Schneider Electric
Developed and launched three product lines that outperformed revenue and profit expectations on average of 15% year over year
Managed the development and launch of new products that effectively positioned company as market share leader
Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition
Created product positioning and massaging to differentiate products in market and expand visibility
Served as focal point for all customer input and market intelligence for product improvements
Collaborated with marketing department to define positioning and massaging, and plan market launch, public relations, and lead generation campaigns
Developed and implemented strategies to optimize product performance across all phases of the product lifecycle, from launch to distribution resulting in consistent history of over performing revenue and profit targets
SR Product Line Manager, 07/1990 to 08/2003
Tyco Safety Products, Boca Raton FL Held various positions of increasing responsibility with primary focus in Project Management, Product Marketing and Global Strategic Accounts Support, culminating in final role as Senior Product Line Manager.
Over 5 years product management experience with primary responsibility for software and video management product lines involving:.
Professional Development & Education
Schneider Electric Leadership Excellence Acceleration Program, facilitated by The Wharton School & Brown University (one year program)
Leadership Studies: Situational Leadership
Management Association: Critical Thinking and Product Management