Director Marketing Strategy Resume Example
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DIRECTOR MARKETING STRATEGY
Professional Summary
Resourceful Senior Marketing Professional with extensive B2B experience designing brand and product vision and global market strategies. Effective evangelist able to present value propositions to large audiences at industry events and in one-on-one meetings with key analysts.Accomplished Marketing Professional with a track record of increasing revenues, profits, and market share through savvy product management and marketing.
Skills
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Work History
Director Marketing Strategy, 12/2015 to 11/2016
Ascensus – Phoenix , AZ
Ascensus – Phoenix , AZ
- Lead cross-functional team to research vertical market opportunities, align those opportunities with organizations core competencies resulting in development of a core vertical market strategy
- Created and deployed organizations first market strategy planing process
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing plans
- Communicated marketing teams\' plans and accomplishments to verify alignment with senior management objectives
- Traveled nationally and internationally to meet with customers and deliver clear company messages
Director Corporate Marketing , 03/2010 to 11/2015
Circle
Circle
- The role evolved over time from its original focus on marketing communications to leading a team of 14 responsible for; product marketing, strategic communication, technical publications and agency management
- Managed marketing budget to develop and execute marketing strategies
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing best practices
- Performed thorough market research and competitive analysis to understand and effectively communicate the brand and product value propositions
- Increased customer leads by over 350% through development of targeted advertisements and dealer direct response programs
- Implemented new SEO and SEM strategies, dramatically increasing conversion rates
- Collaborated with senior sales, engineering, and other business development executives to create best practices, product launches, marketing initiatives and media positioning for all markets
- Preserved brand integrity by monitoring the consistency and quality of marketing content
- Communicated marketing teams\' plans and accomplishments to verify alignment with senior management objectives.
- Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
- Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition.
SR Product Marketing Manager, 09/2003 to 02/2010
Paychex
Paychex
- Developed and launched three product lines that outperformed revenue and profit expectations on average of 15% year over year
- Managed the development and launch of new products that effectively positioned company as market share leader
- Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition
- Created product positioning and massaging to differentiate products in market and expand visibility
- Served as focal point for all customer input and market intelligence for product improvements
- Collaborated with marketing department to define positioning and massaging, and plan market launch, public relations, and lead generation campaigns
- Developed and implemented strategies to optimize product performance across all phases of the product lifecycle, from launch to distribution resulting in consistent history of over performing revenue and profit targets
SR Product Line Manager, 07/1990 to 08/2003
- Tyco Safety Products, Boca Raton FL Held various positions of increasing responsibility with primary focus in Project Management, Product Marketing and Global Strategic Accounts Support, culminating in final role as Senior Product Line Manager.
- Over 5 years product management experience with primary responsibility for software and video management product lines involving:.
Professional Development & Education
- Center for Leadership Studies: Situational Leadership
- American Management Association: Critical Thinking and Product Management
- Martingrove
Collegiate Institute Toronto, Canada
Early Career Notes and References Upon Request
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Job Titles Held:
- Director Marketing Strategy
- Director Corporate Marketing
- SR Product Marketing Manager
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