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Director Marketing Communications Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Professional Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Skills
  • B2B Demand Generation
  • Lead Generation Campaigns
  • Cross-departmental Alignment
  • B2C Product Promotion
  • Verbal and Written Communication
  • Integrated Marketing Strategies
  • Strategic Planning + Marketing Plan Development
  • Brand Development
  • Brand Messaging
  • Public and Media Relations
  • Content Curation
  • Calendar Management
  • Social Media Strategy
  • Digital Marketing Strategy
  • Reputation Management
  • Customer Retention Strategies
Work History
Director Marketing + Communications , 07/2020 to Current
Osf HealthcarePoplar Grove, IL,

Led clients through business and branding processes for positioning their products and businesses

Developed content strategies and content plans for launches, list growth, product and course sales, and social media campaigns

Wrote copy for websites, sales pages, blog content, social media

Director Marketing and Communications, 02/2018 to 04/2020
AlbericiNewport News, VA,
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Planned and executed events and marketing programs, producing [Number]% of goal of qualified leads.
  • Supported marketing teams, creating, deploying and optimizing campaigns for [Industry] clients.
  • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful [Result].
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Collaborated with designers and editorial team on marketing materials.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Developed and implemented marketing and communications plans for [Type] company.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Prepared and executed outreach events with over [Number] guests in attendance.
  • Increased website traffic by average of [Number]% each month using cutting-edge inbound marketing techniques.
  • Implemented marketing strategies which resulted in [Number]% growth of customer base.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
  • Developed and presented [Timeframe] marketing plans and reports to CEO and shareholders.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
  • Created innovative strategies to drive customer engagement.
  • Directed department of [Number] marketing managers and performed [Timeframe] evaluations.
Marketing Manager, 07/2014 to 02/2018
RedAwning.comCity, STATE,
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Created [Number] marketing campaigns, which resulted in [Number]% increase in revenue.
  • Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.
  • Submitted professional proposals and project scopes in response to Requests for Proposals.
  • Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Implemented successful marketing and promotional strategies worth over $[Amount] in yearly revenue.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Advocated for client requirements and objectives to internal and external stakeholders.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Built and improved customer engagement plans, boosting conversion rates [Number]%.
  • Briefed senior executives on monthly projections, product launches and other marketing plans.
  • Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
  • Developed consumer-tailored print marketing materials for targeted distribution.
  • Implemented creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
  • Planned and coordinated attendees for trade shows at [Location], including logistics and shipment of materials.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Director Marketing, Development + Communications, 07/2007 to 09/2012
Berkeley PlayhouseCity, STATE,
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Managed social media strategies for Facebook, Twitter and Instagram.
  • Developed and implemented marketing and communications plans for [Type] company.
  • Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
  • Implemented successful marketing and promotional strategies worth over $[Amount] in yearly revenue.
  • Identified and presented opportunities for consistency in messaging and stakeholder experience.
  • Generated [Number]% attendance rate for national executive seminar series for [Software] lead generation program.
  • Directed department with $[Amount] budget handling [Number] yearly projects.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
  • Planned and managed design, content and production of marketing materials.
  • Coordinated marketing and communications campaigns and strategies and monitored success.
  • Planned and executed events and marketing programs, producing [Number]% of goal of qualified leads.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Increased website traffic by average of [Number]% each month using cutting-edge inbound marketing techniques.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Created internal communications protocols, products and initiatives.
  • Coordinated with [Title] on designing effective PR strategy.
  • Prepared and executed outreach events with over [Number] guests in attendance.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Supported marketing teams, creating, deploying and optimizing campaigns for [Industry] clients.
  • Collaborated with designers and editorial team on marketing materials.
  • Implemented marketing strategies which resulted in [Number]% growth of customer base.
  • Created innovative strategies to drive customer engagement.
  • Directed department of [Number] marketing managers and performed [Timeframe] evaluations.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and presented [Timeframe] marketing plans and reports to CEO and shareholders.
  • Developed and recommended strategic brand pricing and positioning for [Product or service].
  • Organized and executed robust, creative experiential marketing events.
  • Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful [Result].
  • Developed metrics and measured success in order to further penetrate marketplace.
Education
Bachelor of Arts: Journalism + Media Studies, Expected in
Rhodes University - Grahamstown, South Africa,
GPA:
Diploma: Marketing + Sales, Expected in
Chartered Institute of Marketing - United Kingdom,
GPA:
Apprenticeship Award: Applied Advertising + Communications, Expected in
Advertising Association of Practitioners - Johannesburg,
GPA:
Certifications
  • PR MasterClass
  • HubSpot Software
  • Inbound Marketing
  • Content Marketing
  • Social Media
  • Email Marketing

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Resume Overview

School Attended
  • Rhodes University
  • Chartered Institute of Marketing
  • Advertising Association of Practitioners
Job Titles Held:
  • Director Marketing + Communications
  • Director Marketing and Communications
  • Marketing Manager
  • Director Marketing, Development + Communications
Degrees
  • Bachelor of Arts
  • Diploma
  • Apprenticeship Award

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