director marketing communications resume example with 20+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Summary
Seasoned Marketing and Communications professional bringing extensive knowledge of messaging, communications, content marketing, project management and event planning skills with a strong background in B2B public relations.
Manage nine-person team responsible for public relations, government relations, social media, content development, advertising, sponsorship, creative design and executive communications.
Support C-suite and Executive Leadership Team (ELT) for speech writing, presentations, interviews and internal meetings.
Develop brand and messaging standards and corporate storytelling framework. Manage distribution and training for employees, partners and developers.
Support Product Marketing and Campaign/Demand Generation teams by creating compelling content to utilize for various campaigns including webinars, teleconferences, customer case studies, success story videos, Q&As, white papers and blogs.
Responsible for planning and executing launches to support new products and product updates, acquisitions and rounds of funding resulting in substantial media and analyst coverage.
Manage corporate events including Accela Partner and Developer Conference and Accela User Conference. Plan and execute localized influencer events targeting media, analysts and influencers to build brand.
Support lobbying activities nationwide and manage sponsorships of third party government organizations including NACO, NASCIO, US Conference of Mayors, National League of Cities and eRepublic.
03/2011 to 01/2013
Senior Business Leader, Corporate CommunicationsKpmg – Monroe, LA,
Developed external communications plan for C-suite and market executives designed to bolster confidence among key stakeholders including investors, analysts and media by focusing on international growth, core and emerging products and the VisaNet global network.
Designed pitches for strategic placements of CEO and CFO profiles and developed comprehensive messaging documents for use in both print and broadcast interviews.
Manage relationships with tier-one, trade and technology reporters to assist in engaging on both proactive and reactive matters.
Assisted in management of crisis communications protocol by providing media support and counsel to global Corporate Relations team.
01/2007 to 03/2011
Business Leader, Media RelationsCline Davis & Mann, Inc. – Detroit, MI,
Developed external communications and provide strategic counsel for Global Emerging Payments, Payment Systems Integrity and MasterCard Labs which include mobile, contactless, ecommerce, chip, P2P, security and transit.
Secured and facilitated interviews and speaking opportunities for key executives with top tier and key trade publications and wrote and distributed press releases, fact sheets and byline articles.
Supported overarching public policy strategy by serving as communications liaison for New York and DC-based government affairs teams.
Developed press releases, statements and press kits for outreach on U.S.regulation, work with key media, bloggers and third-party validators to provide corporate messaging.
Coordinated weekly Global Communications Planning Council meeting and calendar of events and support regional communications teams in APMEA, Canada, Europe and Latin AmJessica with press release approval, background development.
2005 to 2007
Manager, Corporate CommunicationsThe Thomson Corporation – City, STATE,
Developed external communications for Corporation including earnings announcements and corresponding key messages, executive appointments and Corporate restructuring.
Facilitated earnings interviews with target media following quarterly and year-end analyst calls.
Assisted Strategic Business Units (SBUs) in development of external communications regarding acquisitions and divestitures.
Wrote and pitched press releases, byline articles and Q&A\'s featuring C-suite and SBU executives for media coverage focusing on innovative products and services, information solutions.
01/2004 to 01/2005
Account ExecutiveWaggener Edstrom – City, STATE,
Supported MasterCard Global Development and North AmJessica, CeBIT and Regus accounts.
Managed executives by providing background information on journalists, talking points and corporate messaging.
Developed, wrote and pitched press releases, bylined articles, backgrounders, customer profiles and client biographies for proactive media coverage.
Negotiated client inclusion in trade and vertical articles and analyst reports.
Scheduled and facilitated executive interviews with journalists and analysts from top-tier and key vertical publications.
Managed relationships with banking and technology trade media and industry analysts.
2001 to 2004
Assignment Editor/Operations ProducerKTVU Channel 2 News – City, STATE,
Managed story selection, reporter and camera assignments and pertinent research.
Booked and pre-interviewed guests and reporters for interviews and live shots for both local and national coverage.
Field produced local remote live-shots and taped interviews.
Coordinated domestic and international satellite windows for live-shots and tape feeds.
Wrote scripts and researched tape for packages for broadcast.
1998 to 2001
Production Coordinator/Production Assistant/DeskABCNews – City, STATE,
Performed field producer duties by covering press conferences and breaking news events.
Coordinated research, facilitated interviews and accompanied camera crews on shoots for b-roll.
Managed and evaluated incoming and outgoing video feeds for inclusion in news packages.
Education
Expected in 1999 to to
Bachelor of Science: English/Secondary Education Bucknell University - Lewisburg, PA GPA:
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