◦Results-driven experienced marketer with demonstrated skills in B2B marketing, distribution channel marketing, event planning, and project management. ◦ I have the proven ability to manage complex, multi-site initiatives and to deliver ROI through well-managed, on-time strategies and campaigns. ◦ I'm particularly strong in community relations, brand management, problem solving, project management, quality and process improvement.
Technical Skills SalesForce IBM Marketing Operations On-Demand Unica Marketing Central Cheetah Mail Microsoft MapPoint Microsoft Office Adobe Photoshop |
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- Developed mailing lists of the nation's largest banks and credit unions, targeted senior management officers to promote an Off-Premise ATM Branding Initiative. Developed list segmentation by region, assets, and branch distribution. Direct mail response rate exceeded 40%, and generated four new multi-year branding partnerships
- Managed Print Production for Investor Relations publications, selected photographers, planned photo shoot locations and, and assisted with page layout and design
- Project Manager, Bank Administration Institute Retail Delivery (BAI)
- Conference 2006 -2007
- Financial Services - Sales Support Analyst
- Provide sales support for Financial Services Sales Department, manage Direct Marketing initiatives, and provide market analysis, and monitor product placements
- Sales Support Analyst for Financial Services Bank Branding Sales force which included presentation development, business analysis, and data interpretation resulting in annual Bank Branding sales revenue in excess of $2.7 million
- Site Data Administrator for 31,000 ATM locations globally. Accurately maintained logistical coordinates through geo-coding and ATM availability, which aided the sales force in their ability to market and position our ATM terminals as viable retail banking alternatives
- Managed Corporate Direct Marketing strategies to highlight and position Cardtronics as the nation's largest ATM service provider. Developed print collateral for trade publications to leverage market share in the ATM Managed Services and ATM Armored Relations/Cash Monitoring market niches
- Developed and maintained infrastructure to identify and target key decision makers in the nation's largest financial institutions and drafted unique direct marketing messages for each account, which resulted in multi-year agreements with four of the nation's top five financial institutions
- Project Manager for roadshows and internal corporate events. Plan/coordinate sales and marketing material for trade show presentation to support Financial Services Sales initiatives
- Enterprise Leasing Corp., Houston, TX
- Assistant Branch Manager (2004-2005)
- Supervise daily retail branch operations for 80+ luxury vehicles that were used as dealership service loaners at Mercedes-Benz of Houston North
- Provided transportation solutions for dealership customers whose vehicles were undergoing scheduled maintenance by providing loaner vehicles to dealership clients per special billing arrangements with the AutoNation Auto Group Inc. This resulted in a new branch opening on premise and additional agreements with other Auto Nation Retailers in the Houston-Metropolitan area
- Created procedures and processes to seamlessly expedite the billing process, which synchronized the direct billing processes between Mercedes of Houston North and Enterprise Accounts Receivable departments
- Increased weekend store traffic by 85%, which resulted in the highest operating profit in the region
- Consistently led the Region in value-added product sales and customer satisfaction. Maintained an 80% Damage Waiver and Property Loss sales ratio
- The Annuity Pros @ BHC Marketing, The Woodlands, TX
- Associate Annuity Marketer/Consultant (2003 - 2004)
- Enrolled licensed insurance representatives to place fixed annuity business with large national annuity underwriters within the BHC MGA hierarchy
- Recruited over 500 independent licensed insurance representatives which led to $50 million annual fixed annuity premium
- Maintained accurate product information on multiple annuity products including Single Premium Immediate Annuities, Multi-Year Guarantee, and Single & Two Tier annuities
- Provided agents with the most reliable product per the client's needs and risk tolerance, including building annuity quotes, product comparisons, and countering liquidity concerns
- Exceeded aggressive monthly sales and recruitment goals of 10 producers per week and $750k new fixed annuity business
- City Wide Club of Clubs
- Marketing Program Director
- August 1995 - December 2004
- Coordinated integrated marketing efforts to increase brand awareness to position services and programs available to the community through City Wide Club's 106 national chapters. Coached fundraisers and marketers on national, state, local, and agency marketing policies and regulations
- Sr. Project Manager Annual Thanksgiving Big Feast (1999-2003) at the George R. Brown Convention Center - serviced 35,000 under privileged individuals. Generated $2.5M in sponsorships
- Sr. Event Planner for Annual Christmas Eve Big Fest (1999-2003) Assigned to prospect potential corporate sponsors, identify key decisions makers collect community relations data, and interpret results to the CWC Board of Directors. Facilitated strategic alliances with corporations, firms, and grant administrators to provide support for this imitative; secured title sponsorship, manage budget, logistics, and fund-raising
- Subject matter expert and "go to" person in the agency for all marketing related information. Central point of contact for agency's marketing communications
◦ Space Center Houston (2013 - Present)
◦City Wide Club of America (2004 - Present) ◦
Texas Charter School Association
American Red Cross
YMCA
Insurance & Financial Services Communicators Association
American Red Cross, Financial Services, Marketing, Red Cross, Branding, Budget, Business Plan, Clients, Lead Generation, Marketing Communications, Marketing Plan, Recruiting, Roi, Subject Matter Expert, Training, And Sales, Direct Mail, Direct Marketing, Project Manager, Sales, Sales Presentations, Trade Show, Accounts Receivable, Adobe Photoshop, And Marketing, Annuities, Arrangements, Associate, B2b, Billing, Brand Awareness, Brand Management, Business Analysis, Cash, Channel Marketing, Coding, Community Relations, Coordinate Sales, Credit, Event Planning, Fundraising, Increase, Investor Relations, Leasing, Logistics, Loss Sales, Maintenance, Mappoint, Market Analysis, Market Share, Microsoft Mappoint, Microsoft Office, Million, Monthly Sales, Ms Office, Operations, Photoshop, Problem Solving, Process Improvement, Product Awareness, Product Sales, Project Management, Recruitment, Retail, Retail Banking, Retail Marketing, Sales And, Sales Department, Sales Force, Sales Revenue, Sales Support, Satisfaction, Segmentation, Solutions, The Sales, Tradeshows
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