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Director Marketing Resume Example

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Jessica
Claire
resumesample@example.com
(555) 432-1000,
, San Francisco, CA
:
Summary
Creative, results-driven, self-motivated communications and marketing professional. Excellent written and oral communication skills. Inspiring and effective storyteller. Committed to mission and service. Passionate brand evangelist. Idea machine and collaborative teammate. Motivational team leader and talent developer. Critical thinker, problem solver and boundary stretcher. Compassionate, curious, lifelong learner.
Education
Bradley University Peoria, IL Expected in B.S : Communications - GPA :
Certifications
MENTOR AWARD JPRO January, 2019 JRESPONSE Disaster Response Certification June, 2021 TECHNICALSKILLS WordPress Salesforce/Traction Rec/NPSP Emma Classy Raiser’s Edge
Highlights
  • Writing & Editing
  • Team Leadership
  • Strategic Planning
  • Creative Direction
  • Project Management
  • Video Production
  • Digital Strategy/SEO
  • Social Media
  • Media Relations
  • Event Planning
  • Relationship Management
  • Reputation Management
  • Budget Management
  • Advertising, Marketing and communications
  • Agency, Marketing materials
  • Broadcast, Materials
  • Budget Management, Media Relations
  • Budgets, MENTOR
  • Budget, MESSAGING
  • Conversion, Mail
  • Creative Direction, Profit
  • Creative, Programming
  • Direction, Project Management
  • Crisis communications, Promotional materials
  • Clients, Public relations
  • Client, Relationship Management
  • Delivery, Retail
  • Designing, Strategy
  • Edge, Strategic Planning
  • Editing, Video
  • Event Planning, Video Production
  • Executive management
  • Graphic design
  • Image
  • Team Leadership
  • LEADERSHIP
  • Director
  • Marketing strategies
  • Marketing
  • Marketing/communications
Experience
Fidelity Investments - DIRECTOR, MARKETING
Wimauma, FL, 07/2011 - Current
  • Directs marketing and communications for one of the largest JCCs in the United States.
  • Three campuses, five lines of business, 16,000+members, 200 programs, one million touchpoints and 80,000 people served annually.
  • 22 million operating budget, revenue from membership, programs, and philanthropy.
  • MISSION: In partnership with Director of Development, creates and oversees implementation of multiple campaigns annually to support stewardship, cultivation, and philanthropic events for diverse programs and services under one “J” brand.
  • Writes, edits, and supervises production of all campaign support materials, including print, mail, digital, and video.
  • COVID: Crafted crisis communications to membership, board, and donor base preceding and during forced shutdown, resulting in $2.5 million raised.
  • Facilitated conversion to virtual programming; member of staff and board committee tasked with designing reopening procedures.
  • Created online and on-site reopening communications plan.
  • MESSAGING: Writes and/or reviews all internal and external communications for accuracy and alignment with brand, message, voice, and mission.
  • Manages hundreds of work orders each month.
  • Serves as agency spokesperson and media contact.
  • LEADERSHIP: Member of executive management team and leadership team.
  • Regularly interacts with and presents to board and committee members.
  • Hires, develops, and manages marketing/communications team that includes digital and graphic design staff.
  • Leads and manages cross- departmental initiatives.
  • MARGIN: Directs membership acquisition and retention strategies, and program marketing strategies and design.
  • Writes, edits, and supervises production of all creative, including paid advertising, digital marketing, and social media.
  • Develops and manages $900,000 discretionary budget.
Noble House Hotels And Resorts - PROFESSIONALEXPERIENCEcontinued SENIOR DIRECTOR
Little Torch Key, FL, 01/2004 - 01/2011
  • Directed marketing, communications, and membership strategy for fourth-largest science museum in the United States, serving more than 1 million visitors annually.
  • Designed and implemented marketing strategies to drive attendance and revenue for institution and up-charge venues, contributing more than $3 million in annual revenue from operations.
  • Created or provided creative direction for all advertising and promotional materials - print, mail, broadcast, video, digital.
  • Managed team of eight in areas of marketing, public relations, retail promotions, sponsorship and digital.
  • Created in-house agency, resulting in savings of $100,000 annually and improved efficiencies in creation and delivery of marketing materials.
  • Initiated and developed opportunities to expand institutional awareness and bolster image regionally and nationally.
  • Developed and managed $1+ million discretionary budgets.
Arbor Group - WRITER/PRODUCER/DIRECTOR
City, STATE, 01/1995 - 01/2004
  • Produced broadcast and video projects for production companies with retail, health care, pharmaceutical, corporate, and non-profit clients.
COPYWRITER/PRODUCER, Hult Fritz Matuszak Associates - Yoga Instructor
City, STATE, 01/1989 - 01/1995
  • Produced print and broadcast projects for regional advertising agency with diverse client base.
Accomplishments
  • COMMUNICATIONS & M ARKETINGEXECUTIVE.
Interests
LISA MARUCCI VOLUNTEER EXPERIENCE , Adult Day Program Jewish Community Center Kids’ Triathlon Jewish Community Center St. Louis Senior Olympics Jewish Community Center

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Resume Overview

School Attended
  • Bradley University
Job Titles Held:
  • DIRECTOR, MARKETING
  • PROFESSIONALEXPERIENCEcontinued SENIOR DIRECTOR
  • WRITER/PRODUCER/DIRECTOR
  • Yoga Instructor
Degrees
  • B.S

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