Director Marketing Affiliates Resume Example
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DIRECTOR MARKETING AFFILIATES
Summary
International Marketing Professional with over 16 years of experience and in-depth knowledge of the Latin
American marketplace and multicultural environments.
Strategic thinker with excellent organizational, written and communication skills. Successful in the creation
and implementation of communications programs that effectively describe, promote and position products
and brands. Experience in brand communication, event organization and customer relationship building.
Ability to manage teams; lead multiple projects with strong attention to details. Problem solving and follow-
through capabilities.
Highly experienced in the Pay TV market; including Ad sales, Affiliate sales, PR and Consumer marketing.
Skills
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Experience
A+E Networks Latin AmericaDirector Marketing Affiliates02/2014 to Current
- Responsible for managing the relationship with HBO, as our representative for Affiliate Distribution in Latin America & Brazil.
- Increase distribution and improve channels line-up position.
- Lead all local offices to ensure high level of client service and brand awareness.
- Increased distribution with a 30% breaking record growth among all brands.
- Increased Marketing Co-ops with key cableoperators by more than 96 activations in the markets and was recognized by HBO Regional offices as the most active marketing affiliate partner.
- Accountable for managing the relationship with HBO, develop and implement our marketing affiliates initiatives in order to increase distribution while supporting the marketing & programming strategies.
- Ensured a strong relationship with HBO to guarantee the best position within the programming line-up of all key affiliates.
- Closely working with PR to maximize all the opportunities tie-in with talent, Road tours, set visits, press events, press junkets, etc.
- Develop and implemented the affiliate marketing strategy and action plan, in line with brand priorities and targeted key markets & Key affiliates.
- Accountable for the management and allocation of affiliate marketing budget.
- In charge of developing & implementing marketing affiliate campaigns for major cable operators in key markets: Including; consumer activations, cross promos, launch events, tune- in, co-op, upgrades and/or retention campaigns.
- Initiated the implementation and promotion to launch our OTT platforms (TVE & VOD) for all channels.
- Conducts Regional workshops & CSR training for clients.
- Increased presence in trade show and trade media.
DISCOVERY NETWORKS LATIN AMERICARegional Advertising Sales Marketing Manager02/2008 to 02/2013
- Responsible for the development and implementation of strategies to support Discovery's Ad sales team achieve target revenue and grow relationships with clients, while strongly positioning our brands in the region.
- Regions tended: US Hispanic, Pan Regional, Mexico, Colombia, Central America, the Caribbean and International Markets (Asia & Europe).
- Implemented the overall marketing strategy and Relationship plans for the markets; in order to keep Discovery in clients' top of mind and to position channels as the leading brand in Latin America.
- Effectively directed and organized the launch of Discovery's first entertainment channels: LIV and Investigation Discovery.
- Development and implementation of programs such as VIP trips creating a "Discovery Experience" for clients that reinforced brand perception and client relationship with sales team.
- Strategically plan Upfront events for all the markets; where we showcased the programming in a unique and innovative way to clients.
- Develop the necessary Sales Tools to effectively communicate the brand.
- In charge of the development of sales videos and sales presentations.
- Responsible for trade media strategy, including trade buy and creative development to support sales and brand recognition.
- Tactically plan and allocated the Marketing Budget for each market.
- Organized annual sales conferences for Discovery Latin America team.
- Development of new initiatives in the markets that were implemented throughout the region.
- In charge of leading a team of 8 people in the regions as well as different agencies.
AUDI OF LATIN AMERICAMarketing Manager for Latin American Region02/2000 to 02/2008
- In charge of implementing Audi of Latin America's Marketing and Communication Strategy in consistency with AUDI AG's world-wide strategies.
- Led the overall strategy for Audi of Latin America Internet, PR and Creative Agencies.
- Developed, Integrated and leveled new markets to meet Audi AG standards.
- Coordination of Pan-regional events, advertising and trainings.
- Developing roadmaps for e-Marketing and e-CRM projects.
- Secure the integration of e-CRM projects into overall CRM strategy.
Education and Training
Bachelor of Arts:International Business International MarketingDecember 1991Marymount College, City, StateInternational Business International Marketing
Negotiation and Relationship Management - CMI International Group
(Using Theory and Tools of the Harvard Negotiation Project)January 2012Strategic Persuasion - The Wharton School of Business - University of PennsylvaniaReal Estate License
Languages
Fluent in English, Spanish and knowledge of French and Portuguese
Skills
- Strong relationship building skills
- Problem solver
- Negotiation skills
- Multi-cultural experience
- Bilingual
- Talent Management
- Public Relations
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Resume Overview
School Attended
- Marymount College
- Strategic Persuasion - The Wharton School of Business - University of Pennsylvania
Job Titles Held:
- Director Marketing Affiliates
- Regional Advertising Sales Marketing Manager
- Marketing Manager for Latin American Region
Degrees
- Bachelor of Arts : International Business International Marketing December 1991
Negotiation and Relationship Management - CMI International Group (Using Theory and Tools of the Harvard Negotiation Project) January 2012
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