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director industry marketing brand experiences resume example with 13+ years of experience

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Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Professional Summary

Adept marketing executive with an extensive background in event management, strategic planning and budget management. Motivating and detail-oriented leader who implements and drives projects, cultivates ideation and exceeds business goals.

Skills
  • Event Management/Production
  • B2B Marketing
  • Social Media/Website
  • Storytelling
  • Strategic Thinker
  • Team Builder
  • Budget Management
  • Vendor Relations Management
  • CRM/Sales Force/Pardot
  • Data Analysis
Work History
2019 to Current Director Industry Marketing & Brand Experiences Creative Learning Systems | Dallas, TX,
  • Responsible for developing strategic Sales support through experiences and activation to elevate Disney Advertising Sales Platform and enhance client engagement.
  • Lead over 15 annual client events (in-person, hybrid, and virtual) from inception to execution to drive value for multi-million-dollar national accounts.
  • Increase brand visibility through creation of trade marketing initiatives, annual strategies, and tactics, inclusive of industry event sponsorships, social media promotion, custom events, and paid digital marketing campaigns.
  • Develop concepts, messaging, and brand positioning to present and secure buy-in from senior leadership.
  • Produce ROS, develop content topic/scripts, and lead rehearsals for thought leadership activations with C-suite participants.
  • Review, manage and negotiate contracts to obtain optimal ROI for industry sponsorships, event activations, and paid media campaigns to provide increased value of over $250K annually
  • Set and maintain timelines and budgets for all projects.
  • Create, approve and manage delivery of all video, print, and digital assets that reinforce Disney Advertising Sales’ portfolio narrative.
  • Serve as day-to-day liaison between client/vendor partners and Disney stakeholders.
  • Lead post-event analysis including de-briefing meetings, financial reporting, and data transfer.
  • Manage, coach and train team members on internal processes.
2014 to 2018 Assoc. Director Client Marketing & Communications Disney ABC Sales | City, STATE,
  • Collaborated with Sales team to identify challenges and opportunities to improve and broaden Disney ABC’s value proposition and increase digital sales by 30%.
  • Created and managed all marketing assets used to position Disney ABC TV product offerings and marketplace trends to Agencies and Advertisers; including presentations, email communications, print/online paid media campaigns, trade website, and app.
  • Spearheaded and drove flawless execution for high visibility tentpole event activation inclusive of Tech Showcase, Program Development and Upfront Event.
  • Developed and implemented Disney ABC TV presentation narrative for national media buyers roadshow.
  • Led and directed internal and external cross-functional teams, effectively communicating project requirements to personnel including subordinates and third parties.
2011 to 2014 Sr. Manager Content Marketing ABC TV | City, STATE,
  • Collaborated with Executive Director Sales Development and SVP Sales to create objectives and develop strategies to implement marketing initiatives used to promote ABC TV.
  • Managed marketing operations which included development and maintenance of communication plans for ABC Sales.
  • Implemented use of B2B social media accounts on Twitter and LinkedIn for ABC Sales.
  • Led creation of social/digital and email communication strategies to increase client engagement by 50%
  • Responsible for development and maintenance of B2B trade website and app.
  • Provided monthly usage and engagement recap reports for social and website traffic.
  • Built proprietary CRM system to enhance client communication.
  • Analyzed Nielsen and Comscore data to improve ABC TV sales strategy and narrative.
2008 to 2011 Manager Sales Development & Marketing ABC TV | City, STATE,
  • Collaborated with Executive Director to develop messaging, objectives, and key brand highlights to create compelling sales narrative.
  • Conducted and presented competitive analysis of linear and digital products to key stakeholders to improve ABC TV positioning in marketplace.
  • Led development and managed updates of market- facing collateral, including presentations/proposals and sell sheets to support Ad Sales teams.
  • Supported annual Upfront Sales strategy to improve sales by 15%
  • Partnered with Creative Services Manager to ensure brand equity within industry case studies.
  • Built and fostered relationships with cross-functional teams to strengthen collaboration.
2007 to 2008 Account Supervisor Multicultural Marketing US Concepts | City, STATE,
  • Served as primary liaison between client and agency to develop and execute all multicultural programs from proposal to reporting stage.
  • Identified and pitched opportunities and solutions to improve clients’ business results.
  • Prepared agency briefs and provided strategic direction to creative team.
  • Managed creative and production process to ensure all deadlines were met.
  • Coordinated program execution logistics with internal departments including Production, Legal, and Creative Services to ensure adherence to client and agency strategic goals.
  • Led development of integrated programs including events, online, radio, print, and POS.
  • Managed and reconciled all program budgets.
  • Managed growth and development of Account Executives.
Education
Expected in to to M.S | Marketing NEW YORK UNIVERSITY, New York, NY, GPA:
Expected in to to B.S | Business Management SUNY Stony Brook, Stony Brook, GPA:
Expected in to to Certificate, Executive Leadership | UCLA Anderson School of Management, Los Angeles, CA, GPA:

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Resume Overview

School Attended

  • NEW YORK UNIVERSITY
  • SUNY Stony Brook
  • UCLA Anderson School of Management

Job Titles Held:

  • Director Industry Marketing & Brand Experiences
  • Assoc. Director Client Marketing & Communications
  • Sr. Manager Content Marketing
  • Manager Sales Development & Marketing
  • Account Supervisor Multicultural Marketing

Degrees

  • M.S
  • B.S
  • Certificate, Executive Leadership

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