SALES, MARKETING & BUSINESS DEVELOPMENT PROFESSIONAL
Consultative Solutions Expert Client Relationship Management Account Management
Proficient in all Microsoft Office applications Long term interest in sports-related media sales/delivery
DirectorAug 2015 to Current Palace Sports & Entertainment - Auburn Hills, MI
Research, prospect and establish leads for corporate relationships followed by an introductory needs analysis/discovery meeting utilizing a consultative sales approach.
Prepare and present proposals to corporate decision makers.
Work closely with supervisor and other members of the corporate partnership sales team to achieve departmental goals.
Work closely with assigned corporate partnership coordinators to ensure contractual fulfillment with an emphasis towards maximizing cross-promotional opportunities.
Achieve sponsorship sales revenue goals as assigned by company on a consistent basis Secure and conduct face-to-face sales meetings and presentations Maintain detailed CRM of all relevant sponsor communications Negotiate and finalize corporate partnerships.
Manager - Business DevelopmentFeb 2015 to Aug 2015 Penn State Sports Properties - Learfield Sports - State College, PA
Prospecting and closing new partnerships.
Generating significant revenue through a high volume of new business.
Maintaining sponsor relationships for university athletic programs.
Creating and presenting sponsorship packages designed to meet clients' objectives.
Collaborating with vendors, sponsors, property staff, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment.
Developed and maintained business relationships with clients such as Toyota, Chevrolet, United States Marines, Highmark, Mercedes Benz, Esmark, AARP, Penn Mutual and Remax.
Associate General ManagerApr 2014 to Feb 2015 USF IMG Sports Marketing - Tampa, FL
Assist the General Manager to conceptualize and execute on sales and sponsorship programs that maximize profit margins and revenue targets.
Assisted in building new inventory, and then utilized all inventory to build sales programs.
Provided clients with comprehensive marketing solutions that incorporate all agreed upon property assets, including conceptual, experiential, digital, multimedia, ticketing, hospitality and special offerings.
Corporate Marketing, Media Sales and Business Development Help clients develop marketing plans to activate sponsorships within collegiate sports marketing audience Negotiate advertising, sponsorships, and other revenue generating opportunities Consistently develop strong, sustainable relationships with executive-level commerce decision makers Responsible for handling more than $900,000 worth of business held by new and current partners.
Developed and maintained business relationships with clients such as Visit Florida, Florida Lottery, McDonald's, Chick-fil-A, Busch Gardens, Florida Blue, Miller Coors, Amalie Motor Oil, Coke, PNC Bank, and several credit unions, Sagicor Life Insurance, Tito's Vodka, Naked Turtle Rum, Qdoba Mexican Grill, Metro PCS, Chevrolet, The Tire Choice and Geico.
Corporate Partnerships Sales ManagerJan 2010 to Jan 2013 Tampa Bay Times Forum, Tampa Bay Lightning/Tampa Bay Storm - Tampa, FL
Member of the team responsible for developing new strategic "best of brand" Corporate Partnerships as the Tampa Bay Lightning prepared to open its newly renovated arena, the Tampa Bay Times Forum.
Effectively created multi-media marketing platforms that utilized in-arena activation and in-market promotions that were supported by a variety of team and building assets including, but not limited to: in-arena activation, digital and social media, and radio exposure Responsible for generating more than $1M in annual sales revenue from corporate sponsorships, including multi-year contracts with financial services firms, food and beverage distributors, restaurants, etc.
Responsible for selling $1.4 million multi - year deal for the official bank of the Tampa Bay Lightning and Tampa Bay Times Forum, including naming rights to their premiere access club Successfully sold a multi-year field naming rights partnership for the Tampa Bay Storm to the largest independent motor oil company headquartered in Tampa, FL Manage design and implementation of customized advertising solutions for corporate sponsors Oversee strategic account planning operations, business development, market research and sales forecasting Responsible for sales strategy design to attract new high-level corporate sponsors Primary point of contact for liaising with dormant clients for purpose of reactivation of inactive accounts Strategize with nationally recognized sponsors to understand their objectives and create customized packages and programs to meet those requirements Consistently maintain group-leading renewal rate through regular meetings with current clients to ensure satisfaction and program success Lead effort to target commissionable prospects and orchestrate regular strategy meetings to drive new revenue streams Consistently meet and exceed preset sales quotas.
Corporate Sales Account ExecutiveJan 2008 to Jan 2010 PNC Arena, Carolina Hurricanes - Raleigh, NC
Generated more than $300K in annual revenues through the sale of corporate sponsorships and customized advertising solutions Oversaw strategic account planning, business development, market research and associated sales forecasting on behalf of clients/sponsors from multiple sports-centric industries including nationally recognized restaurant, beverage distribution, and financial service entities Responsible for design and implementation of internal custom sales programs/strategies to attract new corporate sponsorships Acted as primary point of contact/liaison for sponsors and developed advertising solutions to meet specific needs as dictated by sponsor type and strategic objective Prepared marketing strategies for new business development with prospective clients after deep-dive market/client due diligence identifying the appropriate value proposition.
Senior Corporate Sales ExecutiveJan 2004 to Jan 2008 St. Pete Times Forum, Tampa Bay Lightning/Tampa Bay Storm - Tampa, FL
Responsible for strategic business development, marketing program design and implementation of new business initiatives with commissionable prospects focused on sales of corporate suites and customized ticket packages.
Recognized by senior executives for excellence in sales initiatives resulting in completion of numerous new long-term strategic partnerships and recurring revenue generation.
Bachelor of Science, Criminology2004University of Tampa - Tampa, FLCriminology
2002Fairfield University - Fairfield, CTDivision I Ice Hockey Team Member
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