Results-driven marketing leader
skilled at meeting deadlines in a fast-paced environment. Excels at building and
optimizing client programs while increasing KPIs.
Strategic Account Development
Email Marketing Strategy
Team Leadership, Coaching and Mentoring
Effective problem solver
Director, Customer Success01/2016 to Current Mapp Digital (Formerly BlueHornet) – San Diego, CA
Responsible for a team of thirteen employees within the Account Management and Project Management organizations.
Manage all existing client revenue for the Americas and Australia, comprising of 200+ accounts.
Led the account team to double-digit YOY same client revenue growth in 2016.
Designed and executed strategic account planning to establish relationships with key clients at every level, from
end-user to C-level resulting in retention of key accounts during periods of transition in client organizations.
internal tools, procedures, and collateral that have increased the
effectiveness of the Client Services Department in regards to product
knowledge, account retention and the overall level of service provided.
Account Director07/2014 to 01/2016 Mapp Digital (Formerly BlueHornet) – San Diego, CA
Managed a team of seven associates who consisted of Account Managers, Project Managers and Account Coordinators.
Responsible for overseeing a $4MM+ strategic client portfolio, growing more than 20% YOY in the following industries: Travel & Hospitality, Retail, Online Dating, B2B Services, Consumer and Business software products and Gaming.
Supported the sales team in generating strategic solutions for prospects.
Senior Account Development Manager10/2011 to 07/2014 Mapp Digital (Formerly BlueHornet) – San Diego, CA
Responsible for managing, growing and retaining a portfolio of more than 2 million dollars in strategic client accounts in the following industries: Travel & Hospitality, Retail, Online Dating, b2b services, consumer and business software products and affiliates
Grew year-over-year account portfolio by 30% on a consistent basis
Led numerous successful customer program upgrades and technical integrations.
Developed account management onboarding materials to make the experience more efficient.
Client Services Manager05/2009 to 09/2011 TouchCommerce – Agoura Hills, CA
Managed initial discussions with clients to craft business objectives and assess potential ROI
Successfully developed a process for implementing a new automated solution, resulting in a 70% increase in gross margin.
Acted as a liaison between Client Services and Marketing to facilitate case studies and prospect-facing deliverables
Produced analysis to advise senior management of top candidates for automated solutions based on user experience and client business objectives
Co-creator of global educational webinar series with an average 48% registration rate and a 75% conversion rate
MBA: Marketing2010Pepperdine University: Graziadio School of Business Management-
Bachelor of Science: Marketing2006University of California, Riverside-