Director Corporate Event Marketing Resume Example

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Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -

Creative event marketing leader born to build strategic, successful campaigns that inspire customers through education and innovation while helping to increase market share and profits. With proven skills in team leadership and empowerment, event management, stakeholder relations and vendor partnerships, my focused passion delivers results. Ready to offer 21+ years of experience to a role dedicated to leading a team, who achieves exceptional results.

  • Team Empowerment
  • Creative Budget Management
  • Innovative Global Event Strategy
  • Stakeholder Collaboration
  • Executive Team Confidence
  • Vendor Partnerships
12/2017 to Current
Director, Corporate Event Marketing Zenreach City, STATE,

Manage a team producing digital content via virtual summits and webinars. Produced 5 global virtual summits and 10 webinars in the last 7 months. Prior to managing digital events, my team and I produced up to 15 customer events a year with budgets ranging from $50K - $15M.

  • Deep knowledge of various types of events including customer advisory boards, thought leadership conferences, user conferences, industry trade shows, company all hands, executive-led town halls, etc.
  • Partner with upper management to ensure strategies, goals and objectives are clearly defined, then relay that information to the team so the right program can be created for the right audience.
  • Develop KPI's that highlight the success of a program to ensure continued support by management while showcasing areas that may need adjustment.
  • Foster collaboration between all groups (internal and external) globally to create maximum value for each event. This includes creative services, demand gen teams, regional leads, product marketing, product development, sales operations, alliances, vendors and more.
  • Actively contributing to three internal committees focused on the future of events, specifically, hybrid events, martech and making those events more human.
06/2013 to 12/2017
Senior Marketing Manager Oracle City, STATE,

As a contractor I developed a new Oracle-led conference supporting Oracle's six industry focused global business units (GBU). After year 1, I was brought on full time to continue my partnership with the GBUs managing corporate events that supported their event marketing goals.

  • Developed conference agenda and event timeline.
  • Managed internal process and campaign development for sales communications.
  • Created engaging experiences for attendees by collaborating with internal teams and external agencies on activations that supported event objectives.
  • Enhanced engagement with customers and prospects by executing pre-and post-event marketing campaigns to generate interest and aid sales teams in communicating with targeted markets.
  • Developed and reviewed post event metrics including surveys and sales follow up campaigns.
  • Communicated event plan, conference overview, on-site responsibilities, training, timeline, and pre/post-event meetings effectively and efficiently.
11/2000 to 04/2013
Program Manager and Director of Registration Ellen Michaels Presents City, State,

13+ years gaining experience in all aspects of event management. I began with the agency as a registration manager progressed to assistant program manager, followed by director of registration and finally a program manager, managing all aspects of events for my clients.

  • Consulted with clientele to assess meeting requirements including analysis, identification and development of criteria for meeting themes and necessary/desired program elements
  • Produced, analyzed, forecast and managed budgets to ensure best value and quality of service that met client needs within budgetary constraints - in-depth expertise in negotiation of hotel, venue and supplier contracts
  • Communicated and worked closely with hotel personnel, vendor contacts and caterers to develop event menus and manage direct food and beverage costs
  • Hired and managed on-site contractors for each event
  • Worked closely with registration and production teams to ensure event cohesiveness and consistency
  • Conducted site research followed by on-site due diligence visits to selected venues for evaluation of suitability for a specific event
  • Reconciled final billing, created P&L statements, reviewed event attendee variance, tracked final accommodation/attrition costs and final food and beverage expenditures
  • Hired and trained a team of managers to develop their own registration and customer service campaigns
  • Researched and implemented registration technology resulting in significant performance improvement
Education and Training
Expected in 09/2000
Certificate in Baking And Pastry Arts:
California Culinary Academy - San Francisco, CA,
Expected in 06/1999
Bachelor of Science: Business Administration
California Polytechnic State University-San Luis Obispo - San Luis Obispo, CA

PTA Board Member since 2016

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School Attended
  • California Culinary Academy
  • California Polytechnic State University-San Luis Obispo
Job Titles Held:
  • Director, Corporate Event Marketing
  • Senior Marketing Manager
  • Program Manager and Director of Registration
  • Certificate in Baking And Pastry Arts
  • Bachelor of Science

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