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DIRECTOR
  • https://www.linkedin.com/in/brock-park/
Professional Summary

Distinguished Director offering more than nine years of successful experience in account management, contract negotiation, and sponsorship strategy. Recognized consistently for performance excellence and contributions to success in sponsorship and marketing industry. Strengths in using evidence-led thinking and data validation to build strategic partnerships and develop marketing strategies that achieve clients' key business objectives. A team-player who is energized by working with diverse teams to solve complex client challenges in dynamic work environments.

Skills
  • Contract negotiation and management
  • Sponsorship strategy and property identification
  • Budget development and management
  • Team management
  • Research and data analysis
  • Presentations, public speaking, speechwriting
  • MS Office - Word, Excel, PowerPoint, Teams
  • Remote Collaboration - Zoom, Box, DropBox
Work History
Director, 04/2020 to Current
CSM Sport & Entertainment – New York, NY

Account Director for global sport and entertainment marketing agency, managing a team of ten to provide advisory services to the Global Chief Marketing Officer and Global Head of Sponsorship for financial services corporation Citigroup, Inc.

  • Negotiated extension of Citi's largest global sponsorship with the International Paralympic Committee, adding new activation and promotional assets while reducing cost
  • Created strategy and executed comprehensive plan to grow Citi's roster of sponsored Para athletes by 12% and extend agreements with it's existing athletes while staying within budget
  • Developed bi-annual analysis reports on competitor activity, sponsorship trends and consumer behaviors to identify white-space opportunities in the billion-dollar financial services sponsorship category
  • Co-led CSM's Diversity, Equality and Inclusion Subcommittee on Research and Analysis, leading a team of eight to develop CSM North America's DEI programing in line with industry best practices
Senior Manager, 02/2018 to 03/2020
CSM Sport & Entertainment – New York, NY
  • Managed day-to-day coordination and delivery of all contractual obligations for Citi's global Paralympic partnerships, covering 20 countries in every region
  • Advanced CSM's advisory services to Citi leadership, resulting in a 20% increase in scope and two new hires
  • Negotiated contracts for 42 Para Athletes, two World Championship events, one European Championship and one regional World Cup all within given budget
  • Developed comprehensive competitive landscape and consumer sentiment analysis reports used to evaluate Citi's current partnerships and identify new B2B and B2C sponsorship opportunities in key markets
  • Coordinated all travel and logistics for Citi's $1.6M global content shoot, including more than 80 Citi sponsored Para Athletes and their companions from 20 countries
Senior Associate, 04/2015 to 12/2017
Teneo Sports – Atlanta, GA

Marketing, branding and communications advisor to C-suite of leading brands investing in sport and bid committees for Los Angeles 2028's and Almaty 2022's campaigns to host the Olympic and Paralympic Games

  • Collaborated with the LA 2028 executive team to develop and execute a marketing plan that resulted in the awarding of the 2028 Olympic and Paralympic Games to LA by the International Olympic Committee (IOC)
  • Managed the coordination of a cross-functional team of SMEs, city officials, translators and graphic designers to develop and finalize all of LA 2028's technical submissions to the IOC
  • Authored speeches, presentations, press releases, op-eds, and other communications and marketing materials for the LA 2028 and Almaty 2022 bid committees
  • Led the creation of the Lead Summary and Business Operations sections for Caesars Entertainment Corporation's $1.5B submission to expand operations into Toronto
Associate, 09/2012 to 04/2015
Teneo Holdings LLC – Washington, DC

Partnered with government affairs and public policy leads of various Fortune 500 companies to develop, execute and manage strategic campaigns, responding to the dynamic regulatory environment

  • Developed and executed national strategy for a Fortune 100 beverage company to respond to local regulations and changing consumer preferences
  • Led the creation of campaign materials and managed the strategy for a global Fortune 500 petrochemical company and a national for-profit education company to successfully mitigate federal regulation
  • Hired, managed and mentored summer interns, resulting in five full-time hires
Education
Bachelor of Science: Political Science And U.S. History, 05/2012
University Of North Carolina At Chapel Hill - Chapel Hill, NC
  • ACC and NCAA Academic All-American (2011, 2012), ACC Honor Roll (2009-2012)
  • Men's Varsity Swimming: NCAA All-American (2011-12) and School Record-holder
Hobbies & Interests

Home cooking, NYC restaurants, Hiking, Weightlifting, Swimming, Health/Fitness tech, Olympic and Paralympic Games, UNC athletics, Concerts, DJing and Electric bass

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Resume Overview

Companies Worked For:

  • CSM Sport & Entertainment
  • Teneo Sports
  • Teneo Holdings LLC

School Attended

  • University Of North Carolina At Chapel Hill

Job Titles Held:

  • Director
  • Senior Manager
  • Senior Associate
  • Associate

Degrees

  • Bachelor of Science : Political Science And U.S. History , 05/2012

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