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Digital Project Manager, BestBuy.com Resume Example

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DIGITAL PROJECT MANAGER, BESTBUY.COM
Summary

Marketing and Communications professional with proven record of accomplishment in planning and leading comprehensive marketing projects in support of business goals and objectives. A creative thinker recognized for strong project management and communication skills seeking a challenging position in marketing/advertising where the blend of my experience and skills will advance my leadership, professional and personal development.

Experience
09/2015 to Current
Digital Project Manager, BestBuy.com BEST BUY － Richfield, MN
  • manages all timing and execution of category offers
  • partners with creative teams to deliver an engaging customer experience
  • builds collaborative partnerships with business leads and cross-functional partners and demonstrates category expertise
  • creates timelines and deliverables for creative teams and tracks via workflow tool to ensure deadlines are being met
  • successfully builds and publishes site updates using content management tools and systems
09/2013 to 09/2015
Content Integration Specialist/Project Manager MITHUN － Minneapolis, MN
  • Worked with the client, General Mills Owned Media and Publishing team, to plan and execute over 500 branded digital content integrations per year, ensuring brands are strongly and consistently integrated across owned digital assets
  • Communicated, tracked and managed over 50 landing pages for BettyCrocker.com and Pillsbury.com
  • Served as the single point of contact for project scheduling and changes
  • Communicated project direction and deadlines to both internal and external resources in addition to managing creative and marketing submissions, revisions, comments and approvals
  • Provided integration support for divisional content initiatives including over 100 promotional spots and advertising across web sites, mobile, email newsletters and social touchpoints
04/2013 to 09/2013
In-Store Marketing Operations Specialist TARGET-Contract (Maternity Coverage) － Minneapolis, MN
  •  Supported In-Store Marketing Canada Operations team with timing and execution of all English and French In-Store Marketing
  • Managed execution of over 100 signs at one time
  • Set- up over 500 French article numbers for all Canada In-Store Marketing
  • Collaborated with outside agency partners to effectively produce In-Store Marketing for over 25 Canada stores
12/2012 to 04/2013
Professional Education and Event Specialist COLOPLAST-Contract － Minneapolis, MN
  • Supported the planning and execution of professional education programs and other events related to the Surgical Urology Men's Health business
  • Planned over 5 Physician Education Programs in 1 month for the Men's Health business
  • Coordinated travel and flight accommodations for over 50 physicians
  • Communicated with over 100 US sales force and marketing colleagues
  • Assisted in planning over 50 meetings, surgical training events and other customer programs
08/2012 to 12/2012
Marketing Lead BEST BUY-Contract (Maternity Coverage) － Richfield, MN
  • Managed loyalty marketing and promotional plans for Best Buy's Reward Zone
  • Built and managed the promotional plan that supported Best Customer and Reward Zone strategies
  • Managed promotional content for My Statement email, MyRewardZone.com, Reward Zone direct mail, and premier access events and ensured alignment to the overall marketing strategy and objectives
  • Planned and executed integrated marketing communications that delivered a consistent brand experience to Best Buy's best customers
  • Served as the single point of contact for Best Buy's marketing team.
  • Acted as the single point of contact to outside agency partners for execution of marketing materials
08/2007 to 07/2012
Marketing Manager DAVISCO FOODS INTERNATIONAL,INC. － Eden Prairie, MN
  • Managed corporate marketing and communication functions.
  • Directed brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
  • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled affiliate sales by 75%.
  • Implemented a timeline and expectations to outside partners to successfully launch over 5 company websites
  • Managed web vendors, design layouts, blogs, and social media avenues
  • Successfully planned and managed over 25 industry events
  • Managed communications with over 200 affiliates as well as the global media
  • Created and presented over 50 sales presentations to high level executives as well as consumers
  • Led market launch of 2 whey protein supplements
  • Identified opportunities, researched new product possibilities, collaborated with sales team and created over 25 campaigns
  • Wrote numerous press releases, website content, sales brochures, and newsletters that effectively identified the company brands
  • Introduced whey protein supplements to over 25 MLB teams
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve
  • Exhibited the BiProUSA brand at over 50 tradeshows while educating consumers on the benefits of whey protein
  • Implemented a social media campaign that drove FaceBook fans from 1,000 to 35,000 in 7 months
  • Leveraged strengths in cost-effective marketing management and vendor negotiations
  • Traveled internationally to exhibit at industry tradeshows
Education
5/2007
Bachelor of Science: Speech Communications and Theater Performance Minnesota State University － Mankato, MN Speech Communications and Theater Performance
Interests

Theater and Dance

Skills

Computer: Microsoft Office Suite, Adobe Creative Suites, Cvent, Basecamp, Hubspot, Magento, Site Control, Sherpa, Coral

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Resume Overview

Companies Worked For:

  • BEST BUY
  • MITHUN
  • TARGET-Contract (Maternity Coverage)
  • COLOPLAST-Contract
  • BEST BUY-Contract (Maternity Coverage)
  • DAVISCO FOODS INTERNATIONAL,INC.

School Attended

  • Minnesota State University

Job Titles Held:

  • Digital Project Manager, BestBuy.com
  • Content Integration Specialist/Project Manager
  • In-Store Marketing Operations Specialist
  • Professional Education and Event Specialist
  • Marketing Lead
  • Marketing Manager

Degrees

  • Bachelor of Science : Speech Communications and Theater Performance

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