An enthusiastic and result oriented digital professional, with 10 + years of experience for B2B and B2C clients predominantly in CPG, Retail and Automotive domains with clients like Apple, Pepsi, Avis, GM, FedEx. Played various roles of Project Manager, Client Relationship Manager, Business Analyst, Consultant, Digital Marketing Strategist and Campaign Analyst Self-starter, managing deadlines, budgets, diverse stakeholders in high-pressure environments. A logical & strategic thinker with excellent written, communication, leadership & interpersonal skills (EQ) Ability to easily and efficiently adopt new technologies and processes, building on existing knowledge to deliver results Extensive experience of working directly with clients, internal teams and stakeholders to develop and shape strategy to deliver results CORE COMPETENCIES & SKILLS Project Management Client Relationships MS-Office / Google Docs / Keynote Digital & Social Marketing Team Building, Leadership & Mentoring MS Visio / MS Project Business Analysis / Consulting Data & Sentiment Analysis Basecamp / Trello Digital Strategy, and Analytics Presentation Creation & Delivery Google Analytics / Optimizely Vendor Management & Negotiations Process Improvement Operations & Communications Social Media Governance DoubleClick / Marketo Adobe Photoshop Media Planning & Buying Agile Marketing Salesforce Display Advertising A/B and Multivariate Testing Tag Management Marketing Automation Campaign Measurement & Analytics Facebook & YouTube Insight
Direct marketing campaigns
Mobile advertising platforms
Cross-functional team leadership
Hired, trained and managed a team of [Number] successful product managers. Awarded “[Name of Award]” for contributions to [Name of Project]. Awarded “[Name of Award]” for contributions to [Name of Project]. Recipient of the [Award Name] Award in [Year]. Improved customer satisfaction ratings by [Number]% by implementing a new user-friendly interface.
DIGITAL PROJECT MANAGER January 2014 to CurrentCognizant － San Jose, CA
Clients & Projects Apple Working as Producer in the iAd Creative Services to oversee Design, Development, User Experience & Technical Capabilities of rich media Driving schedules, and manage the communication between creative agencies, sales, internal account teams, designers, UI engineers, and QA to ensure that goals are met for all parties involved Managing client expectations and responsible for building, maintaining and growing client relationships Assisting Program Manager with weekly status reporting, running actions items and adherence to project timelines and tracking deliverables.
Pepsi Managed global large-scale Social Media Governance project.
Led Pepsi's BIS (Business Information Solutions) process improvement practice, social media policy, and coordinated with global team for business requirements, Created and owned Project Schedule, Task and Communication Plan of Social Media Policy by using Basecamp Organized weekly project review meetings with senior management to provide status on the project Evaluated Social Media Governance tools like Percolate, Newscred, Hootsuite etc based on PepsiCo criteria Single point of contact for all communications between BIS team North America, AMEA, Europe and vendors Avis Budget Group As consulting lead of cross-functional project teams of Customer Loyalty program at Avis Budget Group, assisted their Loyalty team with new loyalty program and competitive loyalty program analysis Managed Marketo campaign strategy and implementation, setting up the execution and supervision of targeted email campaigns and email nurture programs Collaborated with marketing, IT team and vendors to ensure projects are delivered on time with exceptional results Captured workflows of current process in Activity Diagram by using MS Visio.
Managed relationship with client executives to ensure business objectives and goals are achieved.
SENIOR ANALYST January 2012 to January 2013OMD (Omnicom), Global Integrated Agency － New York, NY
Worked with cross-functional client teams on campaign management, monitoring, analysis and performance reporting Clients included: CPG (Pepsi), Retail (Lowes) & Logistics (FedEx) Led client dashboard and insights presentations for all digital media including Display, Search and Social across multiple regions Collected and Analyzed metrics (CPA, CPC, CPM) using tools like DoubleClick and Google Analytics Optimized landing page, A/B, and Multivariate testing by using web analytics, bid management software, and keyword research/expansion tools Established and maintained strong relationships with clients, executives and vendors.
Managed and mentored a team of analysts to create and present client-facing dashboards, reports and key insights.
SENIOR SOCIAL MEDIA ANALYST January 2010 to January 2012Big Fuel (Publicis), Social Media Marketing Agency － New York, NY
Client liaison for analytics team on major multi-million dollar global accounts: Automotive (GM), CPG (Samsung) Designed and built bi-weekly and monthly social reporting dashboards Used Analytics tools like Facebook Insights, Google Analytics, YouTube Insights, Crimson Hexagon and Radian6 Generated and Presented monthly performance reports to client and global agency teams Social listening and monitoring of owned channels, competitor channels and overall social conversation.
MEDIA PLANNER January 2008 to January 2010Metro Newspaper Advertising Services, Print Advertising Agency － New York, NY
Worked closely with the account teams to respond to RFPs & build Media Plans Developed client-focused strategies to effectively & efficiently execute tactical plans Created & Presented plans that meet client budgets and goals Cultivated strong relationships with local and national media, creative teams, researchers and others members of the advertising team Negotiated with national and local newspapers to obtain the best rates and most appropriate media spaces for print advertising.
MEDIA BUYER January 2007 to January 2008Alloy Media + Marketing, Media Buying Agency － New York, NY
Purchased media advertising space primarily newspaper.
Generated insertion orders, send out creative, and confirm ad space and receipt of creative.
Built rapport and maintain relationships with vendors and clients.
Resolved media placement issues such as incorrect creative, missed placement dates, and headline changes.
Understanding of Alloy's rate structures used for proposals and prepared client billing for media placement.
MEDIA PLANNER January 2005 to January 2007Media Space Solutions － New York, NY
Collected newspaper advertising information on 2600+ Newspaper Products in the USA via multiple channels and continuously monitored & updated proprietary databases which aid in generating hundreds of media plans every month.
Assisted the IT team as a business analyst for enhancements in our data collection & media planning systems to increase accuracy & productivity of planning department.
Analyzed demographic patterns & competitor buying patterns from in-house & industry standard research & data subscriptions like SRDS, Scarborough, E&P, Beacon's and various Internet sites & tools to enable media planning & buying recommendations.
Master Certificate Program in Internet Marketing University of San Francisco, 2010
Individually Qualified in Google Adwords (Certified) : 2010
PG Diploma : Journalism & Mass-communication, 2002KJ Somaiya Institute of Journalism － Mumbai, IndiaJournalism & Mass-communication
Bachelor of Arts : 2000Patna University － Patna, India
MS-Office / Google Docs / Keynote MS Visio / MS Project Basecamp / Trello Google Analytics / Optimizely DoubleClick / Marketo Adobe Photoshop Salesforce Tag Management Facebook & YouTube Insight
Big Fuel (Publicis), Social Media Marketing Agency
Metro Newspaper Advertising Services, Print Advertising Agency
Alloy Media + Marketing, Media Buying Agency
Media Space Solutions
KJ Somaiya Institute of Journalism
Job Titles Held:
DIGITAL PROJECT MANAGER
SENIOR SOCIAL MEDIA ANALYST
Master Certificate Program in Internet Marketing University of San Francisco, 2010
Individually Qualified in Google Adwords (Certified) : 2010 PG Diploma : Journalism & Mass-communication , 2002 Bachelor of Arts : 2000
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