Digital Product Owner, VP Resume Example

Rationalized and improved content on all mortgage product guidelines

Designed and implemented online product guidelines for mortgage professionals

Updated and improved upon guidelines to ensure they were clear, concise, and accurate

Set up and led an Advisory Council for mortgage product enhancements and ideas

Ensured employee readiness for product introductions, changes, and enhancements

Led effort to document current state of mortgage customer experience, identify pain points and develop a recommendation

Managed change and readiness by identifying risks, inspiring solutions, and authoring communications and tools

Served as content owner for business intraweb site

Responsible for a retail sales program that supported enterprise business objectives

Led stakeholder meetings with executives across the enterprise to ensure business needs were being integrated into the retail sales strategy

Developed sales guides and training

Project manager for the creation of a book of business for each sales professional

Project manager for the creation of a Sales Catalog initiative

Communication liaison between Data Warehouse and Retail Branches

Researched and provided analysis on data to drive marketing and sales strategy decisions

Developed and implemented revenue strategy for retail deposit products

Managed product marketing initiatives and developed alternative methodologies to improve results

Conducted research including competitive analysis and customer focus groups to inform decisions and to formulate product and marketing strategy

Developed sales guides and training for retail sales teams

Developed regional sales campaigns

Maintained all financial measurement and analysis of product portfolio

Managed and developed employees as part of a loyalty program for 6 years within this role

Grew one of the largest product affinity travel programs in the nation

Worked and was quickly promoted within the Retail Branches

Oversaw a branch team consisting of customer service representatives and personal bankers.


Recommended loan approvals and denials based on customer loan application reviews.


Originated, reviewed, processed, closed and administered customer loan proposals.

Developed and maintained relationships with local businesses and government agencies.