Creative digital strategist with a passion and expertise in brand development, interactive content, community engagement and analytics-based decision making. I am currently looking for a more collaborative environment where I could develop these skills amongst like-minded professionals.
• Conducted detailed research to understand target market values.
• Created weekly content for the spectrum of digital platforms.
• Managed a team of freelance writers, finding suitable writters, assigning topics, editing their work and releasing through our CMS.
• Created special events to connect with target market in person.
• Made strategic partnerships to build brand and increase reach.
• Designed SEO strategy and landing pages, doubling website traffic.
• Managed website redesign.
• Generated dozens of client leads through digital campaigns.
• Designed promotional strategies for resources and special events.
• Handled all community/social media management.
• Created segmented email marketing strategy with average open rates
• Wrote guest posts for brand awareness and link building.
• Designed and distributed press releases.
• Led weekly meeting to build corporate culture and explain strategy.
• Developed weekly marketing reports to evaluate campaign
effectiveness and iterated as appropriate.
• Wrote website copy to explain values and benefits of our service.
• Managed relationships with press contacts, developed campaigns to increase ticket sales, generated weekly content, managed blog contributors, designed email newsletters, copy edited/fact checked articles, formatted content in CMS and released/promoted content.
• Wrote on average 10 articles per day for an eclectic variety of clients.
• Generated topics appropriate for client verticals and edited colleagues'
• Founded and developed event production platform distinguished through grassroots community involvement. Responsible for contract negotiation, financing, promotion, marketing campaigns, hospitality and specialty planning.
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