Digital Marketing and Social Media professional w/ experience in digital advertising and search engine optimization (SEO / SEM / PPC.) Managed social media properties and media marketing campaigns for brands across the medical, food and beverage, CPG, telecommunications and entertainment industries.
*1 of 100 out of 64,000 selected for a full scholarship (for completion of BA, MA, and PHD degrees) by the Gates Millennium Scholarship Committee.
*Increased revenue by $210K within six months of employment at Arocha Hair Restoration by developing integrated consumer communications campaign and using SEO tactics that had not previously been in place.
Digital Media: Ad Words, DoubleClick, Site Scout, Ken shoo, Social.com
Social Media: Facebook, Twitter, LinkedIn, Instagram, Pinterest, G+, Foursquare, Tumblr
Sales and Marketing: Sales force, Marketo, Hubspot, Mailchimp, Social.com, Hootsuite
Project Management: At Task, Basecamp, Microsoft Project, Merlin
Technical: Mac OS, Windows, Microsoft Office, Adobe Photoshop, HTML, CSS
Digital Marketing Manager January 2014 to CurrentArocha Hair Restoration - Houston, TX
Manage the strategic development and execution of all website and digital projects, initiatives and processes.
Foster client relationships while providing strategic mentorship and leading digital projects from concept through launch.
Manage all social media sites (Face book, Twitter, Linked-in, Vimeo, YouTube, and Photo Bucket, and forums).
Oversee/ implement video production sound, editing, shooting, lighting and creation of graphics.
Manage paid search campaigns including keyword generation, ad copy testing, bid management, landing page optimization, budget management, PPC and SEM.
Account Manager January 2012 to January 2014Reynolds America - Houston, TX
Cultivated relationships with vendors and distributors, ensuring market coverage was optimal and team members were successful in implementing company goals and bottom-line; Increased gross sales by 21% annually over tenure.
Ranked # 4 of 525 in market share growth.
Managed a $22M+ portfolio of accounts and led all forecasting, market analytics and sales team training/development programs.
Promoted to Account Manager within 8 months.
Identified / secured market opportunities; increased company's sales revenues from $1.4 M- $1.7 M in a year.
Evaluated produce development financial aspects, such as budgets, expenditures, and ROI and P&L projections.
FIOS Project Manager January 2010 to January 2012Verizon - Pittsburgh, PA
Lead all digital and social media campaigns and managed the campaign development process from start to finish.
Achievement Award 2011 - over $1.4 million in new revenue.
Quadrupled revenues for accounts, catapulting regional sales from $34M in 2009 to $174M in 2011.
Managed a $7.6 million dollar budget that allowed the company to implement a major marketing plan focused on product placement with the National Football League.
Resulting in achieving 100% of quota in first year and exceeded targets in the first three months of 2011 by up to 300%.
Lead development of several large and complex projects from special events to films openings, music videos, photo shoots and commercials.
Senior Consultant January 2006 to January 2010New York, NY
Consulted / lead and trained marketing / event directors at 50 + companies (Retail, Beverage, and CPG) in the U.S.
Executed total of $148M in media plans for NFL, Ciroc Vodka and Macy's including TV/radio and print.
Developed and implemented multi-cultural (Hispanic and African American) marketing plans for the Bonita Spirits Company including sponsorships, PR and on-premise activation at high-end restaurants and nightclubs.
Executed the sponsorship of the Latino Film festival receiving 500,000+ PR impressions.
Hosted events and collaborated with radio and TV local stations in to raise more than $1M for the Cystic Fibrosis Foundation in 2 consecutive years.
Spearheaded several new marketing events and programs for USA Football, the Hispanic Scholarship Fund, Latinos for Obama, the Pittsburgh Steelers, Quiznos and Verizon.
M.B.A : Marketing/ Arts Administration, 2004New York University - New York, NYMarketing/ Arts Administration
B.A : Broadcast Journalism, 2002Point Park University - Pittsburgh, PAGPA: Summa Cum LaudeBroadcast Journalism Summa Cum Laude
Photo, Adobe Photoshop, Ad, ad copy, book, budget management, budgets, budget, com, concept, CSS, client, editing, special events, Film, financial, forecasting, graphics, HTML, lighting, Mac OS, marketing plan, marketing plans, marketing, market, media plans, Microsoft Office, Microsoft Project, Windows, optimization, page, PR, processes, Project Management, radio, receiving, Retail, Sales, sound, strategic, strategic development, TV, video production, website