Motivated Digital Account Director With broad knowledge across Digital Marketing Campaigns, App & Website development and a passion for customer advocacy. Demonstrated success managing intense demands and providing superior support across B2B, B2G, and B2C client accounts.
My extensive background in the ICT industry coupled
with a consultative approach is something I am keen to bring to our customers. I assist global and local enterprises in
bridging the gaps between technology capabilities and business outcomes they
seek to achieve.
Highlights
Superior communication skills
Account management
Organised and efficient
Digital marketing
Exceptional multi-tasker
Quality assurance and control
Results-oriented
Motivated team player
Accomplishments
Increased team revenue by 162% over two fiscal quarters for assigned region
Managed the highest volume account and billed $250K+ in renewals
Reduced overhead costs by 50% by renegotiating vendor contracts and increased the value of technology investments by over 350%
Experience
Digital Account Manager August 2012 to CurrentIntermarkets, Inc － Charlottesville, VA
Serve as the main point of contact for top-level executives across 145+ agencies and brands, managing $1M+ in client spend
Responsible for gathering creative spec data; developing sales proposal packages and insertion orders; QA and monitoring of all campaign data/performance; managing invoice reconciliation/bill-pay process; procuring publisher avails and vendor rates, building custom comScore audiences for sales planning/prospect pitch deliverables, providing creative messaging and design support to clients as needed.
Provide performance reports and optimization recommendations direct to clients - 175+ reports delivered over Q1-Q2.
Political Account Manager August 2012 to January 2013Intermarkets, Inc － Washington, DC
Hired to expand political client base and develop new division.
Developed expert understanding of ad serving technologies, DSP's, DMP's, comScore, Quantcast, MixRank, MOAT and frequently optimized prospect presentation materials/client deliverables based on relevant industry trends, best practices and current events.
Conducted lead outreach through emails and cold-calls, created content and secured earned media for new product promo.
Marketing Coordinator May 2012 to August 2012Apex CoVantage － Washington, DC
Served as the point of contact between advertising agency and multimillion-dollar technology solutions provider. Produced press releases, created and maintained a digital collection of internal marketing materials and external deliverables.
Account Management Associate August 2011 to December 2011OttoPilot Media － Washington, DC
Provided direct support to CEO of start-up digital media firm, managing over 6 B2B and B2C accounts on a daily basis.
Performed program assessments and conducted client interviews to identify key metrics and present targeted solutions.
Increased digital ROI for clients and fulfilled account management responsibilities including: content development, SEO, and campaign optimization using Mailchimp, HubSpot, Basecamp, Wordpress and Google Analytics.
Digital Campaign Manager July 2011 to August 2011Laura Zam International － Washington, DC
Executed an effective, results-oriented multichannel campaign to maximize lead generation for client in entertainment industry.
Developed social media presence on Facebook, Twitter, Linkedin and secured earned media (digital/print) through targeted influencer outreach
Government Relations Associate October 2009 to August 2011Smith, Dawson & Andrews － Washington, DC
Assisted team of 10+ senior level lobbyists in client services and provided account support to 30+ B2G clients.
Conducted legislative outreach; leveraged firm's digital resources in fulfilling research requests (Leadership Directories, White House Bulletin, National Journal, BGOV, PopVox, CQ, Open Secrets).
Responsible for interacting and coordinating with staff to ensure RFP response materials were complete and accurate.
Worked effectively within office teams to produce client deliverables in the policy areas of transportation and infrastructure, environmental regulation, housing and community development, public safety and security, higher education, health, and international trade.
Marketing and PR Intern September 2007 to May 2008Arnold Worldwide － Mclean, VA
Maximized competitive advantage for an industry-leading healthcare client by collecting detailed information on its top competitors; systematically organized data for internal review and client strategy development.
Legislative Intern September 2006 to April 2007Office of Senator John D. Rockefeller IV － Washington, DC
Produced policy briefings on welfare benefits, meaningful use and employee classification standards; drafted letters of recommendation, monitored and cataloged press coverage, and managed constituent communications.
Manager, eCommerce & Web Strategy October 2013 to January 2015WebAlive － Melbourne, Vic
Manage client relationships including project proposals, project presentations, project change orders, budgets and e-commerce website deployments
I work with the project architect and software development leads to analyse and deliver e-commerce solution architecture
Analyse client needs and work with project architects to find appropriate technical solutions that meet the client business needs
Own and drive successful execution and delivery of eCommerce project solution implementation
Analysing customer needs, and competitive offerings to help develop strategy and provide direction on best practices and emerging trends in relation to e-commerce capabilities
Assists the E-Commerce team with identifying key trends and industry best practices
Resolve project conflicts and competing priorities
Continuous advancement and improvement of our eCommerce solutions
Collaborate with business owners and stakeholders to lead eCommerce requirements gathering and analysis
Digital Producer & Consultant November 2014 to February 2016Exa Digital Solutions － Melbourne, Vic
Liaise with the project architect and software development leads to deliver digital solutions
Analyse client needs and work with project architects to find appropriate technical solutions that meet the client business needs
Define project scope, goals and deliverables that support client's business goals
Assisting the sales team with pre-sales project proposals and pitching to potential clients
Develop project plans and functional specs according to appropriate project management methodology
Effectively coordinate tasks to appropriate team members
Proactively manage changes in project scope, identify contingency plans and upsell where appropriate
Liaising with clients to obtain required information & signoffs
Providing support and customer service to clients and Exa staff
Actively manage the client's deliverables post launch including updates, assessing search engine rankings and bug fixing
Enterprise Account Director February 2016 to CurrentAppscore Digital － Melbourne, Vic
Grow
profitability of the agency while cultivating a long-term relationship with the
client
Create effective digital strategies and work collaboratively with the
planning and creative teams to develop and execute digital strategies
Active
stakeholder in all phases of the project life cycle
Prioritise & set expectations on key deliverables
Provide
a level of client service that exceeds expectations
Mentor
and lead an interactive team to maximise full growth potential
Effectively
communicate with both the client and internal project teams
Anticipate
future client needs and project risks
Education
Bachelor of Information Systems : Business Analyst , 2012Central Queensland University － Melbourne, Vic
Diploma of Information Technology : Information Technology Project Management, 2010Royal Melbourne Institute of Technology － Melbourne, Vic
