Digital Account Manager Resume Example
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DIGITAL ACCOUNT MANAGER
Summary
- Motivated Digital Account Director With broad knowledge across Digital Marketing Campaigns, App & Website development and a passion for customer advocacy. Demonstrated success managing intense demands and providing superior support across B2B, B2G, and B2C client accounts.
- My extensive background in the ICT industry coupled with a consultative approach is something I am keen to bring to our customers. I assist global and local enterprises in bridging the gaps between technology capabilities and business outcomes they seek to achieve.
Highlights
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Accomplishments
- Increased team revenue by 162% over two fiscal quarters for assigned region
- Managed the highest volume account and billed $250K+ in renewals
- Reduced overhead costs by 50% by renegotiating vendor contracts and increased the value of technology investments by over 350%
Experience
Digital Account Manager
August 2012 to CurrentIheartmedia, Inc. － Lancaster , PA
August 2012 to CurrentIheartmedia, Inc. － Lancaster , PA
- Serve as the main point of contact for top-level executives across 145+ agencies and brands, managing $1M+ in client spend
- Responsible for gathering creative spec data; developing sales proposal packages and insertion orders; QA and monitoring of all campaign data/performance; managing invoice reconciliation/bill-pay process; procuring publisher avails and vendor rates, building custom comScore audiences for sales planning/prospect pitch deliverables, providing creative messaging and design support to clients as needed.
- Provide performance reports and optimization recommendations direct to clients - 175+ reports delivered over Q1-Q2.
Political Account Manager
August 2012 to January 2013Comcast － Exeter , NH
August 2012 to January 2013Comcast － Exeter , NH
- Hired to expand political client base and develop new division.
- Developed expert understanding of ad serving technologies, DSP's, DMP's, comScore, Quantcast, MixRank, MOAT and frequently optimized prospect presentation materials/client deliverables based on relevant industry trends, best practices and current events.
- Conducted lead outreach through emails and cold-calls, created content and secured earned media for new product promo.
Marketing Coordinator
May 2012 to August 2012Insight Investments Llc － Salt Lake City , UT
May 2012 to August 2012Insight Investments Llc － Salt Lake City , UT
- Served as the point of contact between advertising agency and multimillion-dollar technology solutions provider. Produced press releases, created and maintained a digital collection of internal marketing materials and external deliverables.
Account Management Associate
August 2011 to December 2011Brighthouse Financial － Tampa , FL
August 2011 to December 2011Brighthouse Financial － Tampa , FL
- Provided direct support to CEO of start-up digital media firm, managing over 6 B2B and B2C accounts on a daily basis.
- Performed program assessments and conducted client interviews to identify key metrics and present targeted solutions.
- Increased digital ROI for clients and fulfilled account management responsibilities including: content development, SEO, and campaign optimization using Mailchimp, HubSpot, Basecamp, Wordpress and Google Analytics.
Digital Campaign Manager
July 2011 to August 2011Ghd － Franklin , TN
July 2011 to August 2011Ghd － Franklin , TN
- Executed an effective, results-oriented multichannel campaign to maximize lead generation for client in entertainment industry.
- Developed social media presence on Facebook, Twitter, Linkedin and secured earned media (digital/print) through targeted influencer outreach
Government Relations Associate
October 2009 to August 2011Aarp － Portland , OR
October 2009 to August 2011Aarp － Portland , OR
- Assisted team of 10+ senior level lobbyists in client services and provided account support to 30+ B2G clients.
- Conducted legislative outreach; leveraged firm's digital resources in fulfilling research requests (Leadership Directories, White House Bulletin, National Journal, BGOV, PopVox, CQ, Open Secrets).
- Responsible for interacting and coordinating with staff to ensure RFP response materials were complete and accurate.
- Worked effectively within office teams to produce client deliverables in the policy areas of transportation and infrastructure, environmental regulation, housing and community development, public safety and security, higher education, health, and international trade.
Marketing and PR Intern
September 2007 to May 2008Cision － Boston , MA
September 2007 to May 2008Cision － Boston , MA
- Maximized competitive advantage for an industry-leading healthcare client by collecting detailed information on its top competitors; systematically organized data for internal review and client strategy development.
Legislative Intern
September 2006 to April 2007Office Of Senator John D. Rockefeller IV － City , STATE
September 2006 to April 2007Office Of Senator John D. Rockefeller IV － City , STATE
- Produced policy briefings on welfare benefits, meaningful use and employee classification standards; drafted letters of recommendation, monitored and cataloged press coverage, and managed constituent communications.
Manager, eCommerce & Web Strategy
October 2013 to January 2015WebAlive － City , STATE
October 2013 to January 2015WebAlive － City , STATE
- Manage client relationships including project proposals, project presentations, project change orders, budgets and e-commerce website deployments
- I work with the project architect and software development leads to analyse and deliver e-commerce solution architecture
- Analyse client needs and work with project architects to find appropriate technical solutions that meet the client business needs
- Own and drive successful execution and delivery of eCommerce project solution implementation
- Analysing customer needs, and competitive offerings to help develop strategy and provide direction on best practices and emerging trends in relation to e-commerce capabilities
- Assists the E-Commerce team with identifying key trends and industry best practices
- Resolve project conflicts and competing priorities
- Continuous advancement and improvement of our eCommerce solutions
- Collaborate with business owners and stakeholders to lead eCommerce requirements gathering and analysis
Digital Producer & Consultant
November 2014 to February 2016Exa Digital Solutions － City , STATE
November 2014 to February 2016Exa Digital Solutions － City , STATE
- Liaise with the project architect and software development leads to deliver digital solutions
- Analyse client needs and work with project architects to find appropriate technical solutions that meet the client business needs
- Define project scope, goals and deliverables that support client's business goals
- Assisting the sales team with pre-sales project proposals and pitching to potential clients
- Develop project plans and functional specs according to appropriate project management methodology
- Effectively coordinate tasks to appropriate team members
- Proactively manage changes in project scope, identify contingency plans and upsell where appropriate
- Liaising with clients to obtain required information & signoffs
- Providing support and customer service to clients and Exa staff
- Actively manage the client's deliverables post launch including updates, assessing search engine rankings and bug fixing
Enterprise Account Director
February 2016 to CurrentAppscore Digital － City , STATE
February 2016 to CurrentAppscore Digital － City , STATE
- Grow profitability of the agency while cultivating a long-term relationship with the client
- Create effective digital strategies and work collaboratively with the planning and creative teams to develop and execute digital strategies
- Active stakeholder in all phases of the project life cycle
- Prioritise & set expectations on key deliverables
- Provide a level of client service that exceeds expectations
- Mentor and lead an interactive team to maximise full growth potential
- Effectively communicate with both the client and internal project teams
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Anticipate
future client needs and project risks
Education
Bachelor of Information Systems : Business Analyst , 2012Central Queensland University － City, State
Diploma of Information Technology : Information Technology Project Management, 2010Royal Melbourne Institute of Technology － City, State
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Resume Overview
School Attended
- Central Queensland University
- Royal Melbourne Institute of Technology
Job Titles Held:
- Digital Account Manager
- Political Account Manager
- Marketing Coordinator
- Account Management Associate
- Digital Campaign Manager
- Government Relations Associate
- Marketing and PR Intern
- Legislative Intern
- Manager, eCommerce & Web Strategy
- Digital Producer & Consultant
- Enterprise Account Director
Degrees
- Bachelor of Information Systems : Business Analyst , 2012
Diploma of Information Technology : Information Technology Project Management , 2010
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