Digital Account Coordinator resume example

Entrusted with the activation and daily management of digital marketing media campaigns for Microsoft commercial products in U.S.and global markets. Working with various media partners and cross-function teams to launch paid media campaigns based on planned strategy, timelines and client objectives. Identify and analyze campaign needs, and offer solutions that help to contribute and establish goals to promote campaign success. Key accomplishments: Reduction of the cost-per-click costs by $32 as a result of strategic planning made on the Windows 2003 EOS campaign (started at $35 and ended at a $3 cost-per-click).

• Administered and managed all aspects of the digital ad campaign fulfillment from ad testing & implementation, through campaign delivery, campaign enhancements, and budget management
• Assessed advertising behavior in accordance to campaign targets to provide actionable insight backed with quantitative and qualitative analysis
• Stayed atop the latest trends, new audience targeting and reach methodologies, and processes related to digital marketing technologies
• Responsible for the production and presentation of weekly client facing reports inclusive of data analysis, and optimizations

Responsible for online marketing promotions to help induce and promote online sales, website traffic, and brand awareness keeping customer satisfaction top of mind. Assisted in the planning and execution of new and existing product development and digital marketing tactics, providing a strong aesthetic and creative viewpoint for merchandising and branding.Key accomplishments: Re-launching and designing the commerce website, and launching the brand's email marketing campaign resulting in a weekly sales lift from approximately $1,500 to $5,000.

• Initiated and executed digital marketing strategies from start to finish to increase lead generation, online sales, and establish brand awareness
• Prepared, tracked and analyzed daily email marketing reports to help build CRM and build brand loyalty
• Content creation, copywriting and editing for all online marketing and website materials ensuring content was accurate, engaging and written in a style that utilizes appropriate SEO keywords
• Responsible for website design for parent and sister brands resulting in increased web traffic, and betterment of customer online shopping experience
• Utilized social media tactics to heighten engagement and create a social audience around various products and brand.

Tasked with both regional and national digital tour press outreach for multiple entertainment/music-based accounts. Brainstormed and implemented strategies to help build online media awareness around music and brands. Accountable for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials. Key accomplishments: Independent artist Rocky Fresh receiving acclaim from notable artists P. Diddy and Rick Ross resulting in getting signed to major label Maybach Music Group (Warner Bros.Records).

• Identified appropriate media targets, and proactively pitched story ideas, while cultivating media relationships, and serving as the interface between artist/manager and press
• Produced a wide range of press materials such as press releases, press kits, pitch letters, media alerts, and distributed them to intended media outlets
• Created and researched media lists for online outlets to secure strategic media placements and collaborations
• Coordinated advance album samples for preview, and facilitated media interviews around new releases to secure coverage
• Attended media and red carpet events; networked with reporters, editors and industry tastemakers.