Digital Account Coordinator resume example with 10+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -
A passionate, creative and results-driven marketing professional with over four years of diverse, blended digital experience. Seasoned with developing and managing high performing campaigns produced to accomplish and exceed objectives. Committed to providing a superior level of project care, while building profound partner relationships that help to drive business growth.
03/2015 to Current
Digital Account Coordinator Iheartmedia, Inc. Denver, CO,

Accountable for managing, and executing marketing strategies in a digital environment, while interfacing with internal brand partners. Serve as the implementation lead and subject matter expert on the Special Offers, Resorts and Disney Visa lines of business. Dedicated to delivering creative solutions, meeting campaign objectives and creating process efficiencies to drive conversion, and enhance the overall digital Guest experience. Key accomplishments: Launched two new special offer types domestically and internationally on, resulting in revenue in excess of $1MM.

  • Closely govern multi-million dollar revenue generating projects from the planning stages to launch and post-launch monitoring
  • Regularly monitor campaign achievement, conduct A/B testing and provide recommendations on the best digital approaches/practices, keeping the Guest at the fore front of decision-making
  • Collaborate and serve as a thought partner with cross functional teams to ensure content alignment across brands to drive delivery against key objectives
  • Responsible for budget management and reconciliation of all active projects in supported streams of work
  • Assess digital media performance with internal brand partners to optimize media buying and testing through external agency. 
  • Act as a critical thinker and problem solver providing full support to the Senior Digital Account manager
05/2014 to 03/2015
Digital Display Media Specialist Optima Tax Relief Chandler, AZ,

Entrusted with the activation and daily management of digital marketing media campaigns for Microsoft commercial products in U.S.and global markets. Working with various media partners and cross-function teams to launch paid media campaigns based on planned strategy, timelines and client objectives. Identify and analyze campaign needs, and offer solutions that help to contribute and establish goals to promote campaign success. Key accomplishments: Reduction of the cost-per-click costs by $32 as a result of strategic planning made on the Windows 2003 EOS campaign (started at $35 and ended at a $3 cost-per-click).

  • Administered and managed all aspects of the digital ad campaign fulfillment from ad testing & implementation, through campaign delivery, campaign enhancements, and budget management
  • Assessed advertising behavior in accordance to campaign targets to provide actionable insight backed with quantitative and qualitative analysis
  • Stayed atop the latest trends, new audience targeting and reach methodologies, and processes related to digital marketing technologies
  • Responsible for the production and presentation of weekly client facing reports inclusive of data analysis, and optimizations
03/2013 to 04/2014
Online Marketing Coordinator Harpercollins Publishers Moosic, PA,

Responsible for online marketing promotions to help induce and promote online sales, website traffic, and brand awareness keeping customer satisfaction top of mind. Assisted in the planning and execution of new and existing product development and digital marketing tactics, providing a strong aesthetic and creative viewpoint for merchandising and branding.Key accomplishments: Re-launching and designing the commerce website, and launching the brand's email marketing campaign resulting in a weekly sales lift from approximately $1,500 to $5,000.

  • Initiated and executed digital marketing strategies from start to finish to increase lead generation, online sales, and establish brand awareness
  • Prepared, tracked and analyzed daily email marketing reports to help build CRM and build brand loyalty
  • Content creation, copywriting and editing for all online marketing and website materials ensuring content was accurate, engaging and written in a style that utilizes appropriate SEO keywords
  • Responsible for website design for parent and sister brands resulting in increased web traffic, and betterment of customer online shopping experience
  • Utilized social media tactics to heighten engagement and create a social audience around various products and brand.
05/2010 to 04/2014
Publicist Big Hassle City, STATE,

Tasked with both regional and national digital tour press outreach for multiple entertainment/music-based accounts. Brainstormed and implemented strategies to help build online media awareness around music and brands. Accountable for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials. Key accomplishments: Independent artist Rocky Fresh receiving acclaim from notable artists P. Diddy and Rick Ross resulting in getting signed to major label Maybach Music Group (Warner Bros.Records).

  • Identified appropriate media targets, and proactively pitched story ideas, while cultivating media relationships, and serving as the interface between artist/manager and press
  • Produced a wide range of press materials such as press releases, press kits, pitch letters, media alerts, and distributed them to intended media outlets
  • Created and researched media lists for online outlets to secure strategic media placements and collaborations
  • Coordinated advance album samples for preview, and facilitated media interviews around new releases to secure coverage
  • Attended media and red carpet events; networked with reporters, editors and industry tastemakers.
Expected in April 2012
Creative Writing 101 -Gotham Writer's Workshop:
- New York, NY
Expected in 2009
Diploma: Fashion Marketing & Merchandising -International Academy of Design & Technology
- Toronto, Ontario
Fashion Marketing & Merchandising -International Academy of Design & Technology
Expected in 2007
Bachelor of Arts: Sociology
York University - Toronto, Ontario
account management, Adobe Photoshop, ad, advertising, artist, agency, branding, budget management, com, communication skills, content, Content creation, conversion, copywriting, Creative Writing, CRM, client, customer satisfaction, data analysis, decision-making, delivery, designing, editing, email, fast, functional, leadership, team development, letters, managing, marketing strategies, marketing, marketing materials, materials, media buying, media planning, merchandising, Microsoft Office, Windows, works, online marketing, organizational skills, press kits, press, press releases, problem solver, processes, product development, receiving, sales, strategy, strategic, website design, website, written, Writer

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Resume Overview

School Attended

  • York University

Job Titles Held:

  • Digital Account Coordinator
  • Digital Display Media Specialist
  • Online Marketing Coordinator
  • Publicist


  • Creative Writing 101 -Gotham Writer's Workshop
  • Diploma
  • Bachelor of Arts

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