Accountable for managing, and executing marketing strategies in a digital environment, while interfacing with internal brand partners. Serve as the implementation lead and subject matter expert on the Special Offers, Resorts and Disney Visa lines of business. Dedicated to delivering creative solutions, meeting campaign objectives and creating process efficiencies to drive conversion, and enhance the overall digital Guest experience. Key accomplishments: Launched two new special offer types domestically and internationally on DisneyWorld.com, resulting in revenue in excess of $1MM.
Entrusted with the activation and daily management of digital marketing media campaigns for Microsoft commercial products in U.S.and global markets. Working with various media partners and cross-function teams to launch paid media campaigns based on planned strategy, timelines and client objectives. Identify and analyze campaign needs, and offer solutions that help to contribute and establish goals to promote campaign success. Key accomplishments: Reduction of the cost-per-click costs by $32 as a result of strategic planning made on the Windows 2003 EOS campaign (started at $35 and ended at a $3 cost-per-click).
Responsible for online marketing promotions to help induce and promote online sales, website traffic, and brand awareness keeping customer satisfaction top of mind. Assisted in the planning and execution of new and existing product development and digital marketing tactics, providing a strong aesthetic and creative viewpoint for merchandising and branding.Key accomplishments: Re-launching and designing the commerce website, and launching the brand's email marketing campaign resulting in a weekly sales lift from approximately $1,500 to $5,000.
Tasked with both regional and national digital tour press outreach for multiple entertainment/music-based accounts. Brainstormed and implemented strategies to help build online media awareness around music and brands. Accountable for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials. Key accomplishments: Independent artist Rocky Fresh receiving acclaim from notable artists P. Diddy and Rick Ross resulting in getting signed to major label Maybach Music Group (Warner Bros.Records).
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