experienced in marketing communications project management including event
planning, direct marketing production, and marketing operations in professional
services and non-profit sectors. Adept in providing quality customer service
and highly adaptable to rapidly changing requirements and situations.
Strategic and Operational Planning
Special Event Management and Execution
Relationship Stewardship and Cultivation
Public, Media, and Community Relations
Budgeting and Expense Control
Presentations and Training Diverse Audiences
Sponsorship, Underwriting and Grant Proposals
Sales and Business Development
Assisted in Denver Tocqueville Society
donors of $10,000+ annually) growth and retention from
203 to 385 families-significantly the largest growth to date. Rated mastery of
Roundup Fellowship, IncDenver, CODevelopment Director03/2012 to 06/2015
Responsible for the planning, organization, and coordination of all efforts necessary to raise gift income, including annual giving programs, major gifts, sponsorships, grants, special events, social media, print media, television, website and video.
Develop short and long range goals, objectives, strategies, plans and reports.
Evaluated and implemented strategies for marketing, branding communications, media and public relations.
Created 35 blogs and updated website content.
Recruited committee members and managed 40th Anniversary Gala, Be A Superhero 5K Run/Walk & Roll and Roast and Toast of Executive Director.
Smart-Girl, IncDenver, ColoradoDevelopment and Marketing Director02/2010 to 10/2015
Responsible for planning, executing and measuring multichannel development campaigns to support 35+ program partners and summer camp programs through corporate, individual and foundation giving.
Worked closely with staff, the Marketing and Development committee, Corporate and Major Donor subcommittee, Marketing and Events subcommittee and an in-kind marketing agency (rebranding, social networking and new website).
Coordinated multichannel marketing efforts including print, Web (WordPress), Email (Constant Contact), Facebook, LinkedIn, Twitter, and social media dashboards.
Researched and compiled pertinent information for projects requiring funding.
Monitored analytics to ensure reporting requirements were met.
Event, Development and Marketing Contractor, D Squared Events, Inc.
Mile High United WayDenver, COMajor Gifts Specialist03/2003 to 06/2006
Assistant to Vice President of Major gifts, managing $11,000,000 department.
staff managing research, database management and retention/recruitment
events for Tocqueville Society (individual donors of $10,000+ annually).
Assisted in the solicitation and communication for Tocqueville Society retention, recruitment and planned giving.
Responsible for 17 annual events (12 Breakfasts, 3 CEO Lunches, 1 Annual Dinner, 1 Holiday Event at DCPA)
Researched and constructed more than 175 CEO cases annually.
Identified and recruited hosts and guests for events.
Wrote renewal grants and new business grants.
Coordinated and tracked grant and foundation timelines, projections and goals.
Prepared and processed all necessary paperwork and communications for foundation grants.
Assisted in Denver Tocqueville Society growth and retention from 203 to 385 families-significantly the largest growth to date.
Rated mastery of stewardship on final evaluation.
Winter Park/Fraser Valley Chamber of CommerceWinter Park, CODirector of Special Events01/2000 to 09/2000
Developed campaigns, events and collateral promoting Winter Park as a destination to vacation, work and live.
Worked closely with committees and community management to develop project planning, cost analysis, communication plans, sponsorships and collateral supporting destination goals.
Served as a source of information for the media, citizens and employees via press releases, websites, reports, and direct mail.
Supervised the production of collateral, newsletters, trade articles, and large events.
Tracked and reported campaign impact.
D Squared EventsDenver, COContractor07/1998 to 02/2010
Developed strategic plans for special projects and events.
Provided support, leadership, and implementation for fund development and marketing campaigns.
Established, monitored and analyzed fund development and marketing campaigns for identified goals.
Researched, identified, implement and track foundation requests, obtained sponsorships, produced and placed marketing and media materials.
Served as a key liaison between project or event operations and clientele and/or benefactors.
Past events include: National Premiere of Downtown Denver: Heart of the Queen- Colorado Humanities, American Spirit Series- Colorado Humanities, Night Ride 2000- Children's Diabetes Foundation, CAP the Rockies- Colorado AIDS Project, Courage Classic- Children's Hospital.
Mile High Chapter American Red CrossDenver, COSpecial Projects Coordinator10/1996 to 07/1998
Supported local Red Cross development and emergency funding by maintaining and cultivating funding relationships.
Assisted leadership in cost planning and volunteer management during strategic plans for special events and emergency recovery.
Assisted with and or wrote copy for national press releases, local newsletters and web content.
Second staff position organizing the Fat Tire Classic (two day mountain bike pledge ride with 2,000 riders, 400 volunteers, and more than $400,000 in revenue).
Professional Courses and Certifications
Bachelor of ArtsUniversity of ColoradoDouble Major in Communications and Psychology
Broadcasting Internship-CBS affiliate in Denver, Former Certified Public Affairs Coordinator for National Disasters-American Red Cross, Former Certified Victims Advocate-Denver Victims Service Center, Certified Crisis Counselor-RAAP
Adobe Creative Suite, Microsoft Office Suite, WordPress, Google Adwords, Google Analytics, Constant Contact, social media, branding, newsletters, press releases, print media, project planning, public relations, reporting, research, strategic plans, television, video, website updates/content and SEO knowledge.