Customer Marketing Manager resume example with 12+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Obtain a Sales position that utilizes my 8 years of experience in Consumer Packaged Goods; a position that leverages my strong analytical skills, my ability to synthesize information and to effectively present key findings, and my ability to build collaborative relationships with Buyers and cross-functional teams.
Core Qualifications
High degree of proficiency with ProSpace and Microsoft Outlook, Word, Excel, and PowerPoint;
Business Analysis in Walmart Retail Link Database, Target Partners Online Database, AC Nielsen, and IRI
Experience
01/2016 to Present
Customer Marketing ManagerC&S Family Of Companies – Spry, PA,
Manage over $3MM of Account Specific Marketing funds by working collaboratively with Field Sales and Finance Present Customer specific Marketing plans during monthly key account meetings at Target and quarterly meetings at Kroger Execute Customer specific programs for Target, Kroger, and Regional Grocers; analyze and adjust Customer Marketing plans to ensure sales trade and market share objectives are met Serve as the Customer advocate to key cross-functional partners such as Marketing and as the Brand advocate to the Customer Supervise one direct employee - actively communicate expectations and provide feedback through performance management process.
Managed Shopper research qualitative and quantitative projects from inception to completion by effectively collaborating with Sales, Category Management, and Customer Marketing to determine research objectives Presented Shopper research findings during key account meetings at Target, Costco, and Wakefern Analyzed a range of information - qualitative/quantitative research, Kantar ShopperScape, and syndicated data - to gain a deeper understanding of the Shopper which drove insights to present at meetings for our key accounts Socialized research effectively by leading meetings with key internal stakeholders such as Marketing, Customer Marketing, Sales, and the Executive Team Partnered with the Sales organization to provide guidance on shopper motivations, beliefs, and behaviors that helped shape our customer strategies - viewed as the Shopper subject matter expert.
02/2016 to 05/2016
Marketing AnalystPurple (Communications) – San Francisco, CA,
Partnered with Manager to perform in-depth analysis and create a 69 slide comprehensive Gummies deck that explored Gummies phenomenal growth; presented deck to VP of Marketing and other key stakeholders; results were shared with several cross-functional teams and great feedback was received from Strategy and Marketing teams.
Managed day-to-day projects such as Compare Report process and monthly corporate reporting where updated data is analyzed and key category insights are communicated effectively to a broad audience.
Created and presented Nitro Tips & Tricks and Business Case Analysis decks that help ABM's increase their effectiveness in AC Nielsen Nitro and show different analytical resources to use when asked business questions.
06/2016 to 02/2016
Sr. Forecasting AnalystInsight Enterprises, Inc. – Denver, CO,
Managed Baby Gear, Newborn Toys, and Disney Princess monthly forecast for Target and Target.com ($83MM in volume; 150+ items).
Lead weekly meetings with 6 Target Business Analysts, provided compelling analysis to generate orders, and ensured weekly inventory levels exceeded 92.0% In-Stock goal.
Utilized Target Partners Online data to analyze seasonal trends and changes in trends to call a Spring/Fall season forecast number, maximize sales, and ensure balanced inventory.
09/2016 to 06/2016
Sales Strategy AnalystNestle International – Mason City, IA,
Developed nine Single Serve forecast templates, determined HQ Single Serve forecasts on a monthly basis (Walmart, Club, Retail, and Drug), and presented HQ forecast to Senior Management.
Created monthly periodic updates which analyzed IRI and Retail Link data to determine key base and incremental trends by Customer and communicated findings to Senior Management.
Assisted in driving sales at Walmart, Club, Drug, and Military accounts by analyzing their trends and creating presentations that addressed business critical issues and provided item level recommendations.
Developed relationships with 11 Buyers, identified opportunities for distribution, and presented solutions to their challenges during weekly meetings with the accounts ($12.9MM in volume) Leveraged promotions, menu budget, and customer relationships to deliver 3,142 Cereal Special Packs (106% of Goal and +42% vs.
previous year) Utilized sales materials to present new items and key distribution voids in order to gain acceptance of 25+ items between 5 Hispanic Retail accounts - Vallarta, Northgate, Jons, Super A, and Super King Managed financial tracking - maintained $80K annual menu budget and requested timely invoice payments Drove 20+ Corporate and Multicultural Events at 5 key Hispanic Retailers with bundled/themed ads and orders.
07/2016 to 06/2016
Business Category AssociateMorgan Stanley – Tacoma, WA,
Managed Flour and Batter modular relay process from start to finish - reviewed 40+ manufacturer item recommendations, recommended best items to Buyers, and created 50+ modulars by utilizing ProSpace.
Analyzed Retail Link, AC Nielsen, and MicroStrategy Vision Chain sales data and made category recommendations to optimize distribution.
Communicated and collaborated with Buyers on a weekly basis to influence category decisions and provided insights regarding transferability and market share fluctuations.
03/2016 to 06/2016
Business Management AssociateGENERAL MILLS – City, STATE,
Developed in-depth item level Sam's Club Box Tops for Education Event sales tracker, provided daily recaps to Sam's Club leadership during/post the Event, performed detailed post-analysis of the Event, and presented findings to leadership team.
Created 7 item sales trackers between Dry and Frozen businesses to monitor daily/weekly sales, determined item performance, and shared key insights with Sam's Club Buyers.
Managed the Soup, Meals, and Dry new item set-up process and ensured all necessary paperwork, Click 'N Pull, and pricing was submitted to Sam's Club on a timely basis.
Education
Expected in May 2005
BSBA: Marketing Xavier University - Cincinnati, Ohio GPA: GPA: 3.9 Graduated Magna Cum Laude Marketing GPA: 3.9 Graduated Magna Cum Laude
Skills
ads, budget, Business Analysis, Business Case Analysis, com, Database, driving, Senior Management, Finance, financial, functional, funds, inventory levels, inventory, leadership, Marketing plans, market, Marketing, materials, meetings, Excel, Microsoft Outlook, PowerPoint, Word, MicroStrategy, performance management, presentations, pricing, reporting, research, Retail, Sales, Strategy, Tops, Vision
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