Skilled marketing professional focused on nurturing prospects and leads through the shopping funnel. Versed in all aspects of marketing campaigns from concept development to execution and launch. Would like to shift focus toward the analysis and optimization of marketing communications, utilizing my strong technical acumen, Python and data analytics to improve campaign conversions and ultimately the betterment of the overall business. I love finding ways to improve the efficiency of tasks through technology and automation. My eagerness to learn and ability to self-teach enables me to pick up new skills rather quickly.
Customer Relationship Management
MessageStudio power user
Marketing Analytics and Reporting
Consolidated 20+ separate mailings into 1 single mailing made up of 15 content blocks, dynamically populating various modules of content based on the customers stage in the shopping process.
Automated 3 communication streams to deploy on a recurring batch basis instead of the manual setup and deployment that existed prior.
Self-taught, with no formal training, our CRM Campaign management tool.
09/2014 to Current
CRM SpecialistBMW of North America, LLC(MINIUSA) － Woodcliff Lake, NJ
Assists MINI CRM
Manager with all facets of CRM campaigns from start to finish including strategy, targeting/segmentation, creative development, deployment, and post campaign analysis.
Develops the schedule for all campaign deployments and works with creative agencies to ensure timely delivery of assets.
Defines targeting and segmentation criteria for campaigns while coordinating with the data team to ensure proper segmentation occurs.
prepping files, uploading creative assets and validating MINI email sends,
ensuring all communications are fully tested prior to distribution, using
Develops sales, ROI and engagement reports using a combination of Business Objects, Congnos, MessageStudio and Excel for upper management and post campaign analysis.
08/2013 to 05/2014
Student Marketing ManagerVirginia Tech BOLT － Blacksburg, VA
Applied marketing concepts and theories to Virginia Tech's first 100% electric racing motorcycle and the fastest 75 class bike in the western hemisphere.
Coordinated marketing efforts to expand the reach of the Battery Operated Land Transportation project, both on and off campus.
Managed a $78,000 budget across team's of Engineers and Business students.
Worked in conjunction with various engineering sub teams to improve the projects functionality.