Skilled marketing professional focused on nurturing prospects and leads through the shopping funnel. Versed in all aspects of marketing campaigns from concept development to execution and launch. Would like to shift focus toward the analysis and optimization of marketing communications, utilizing my strong technical acumen, Python and data analytics to improve campaign conversions and ultimately the betterment of the overall business. I love finding ways to improve the efficiency of tasks through technology and automation. My eagerness to learn and ability to self-teach enables me to pick up new skills rather quickly.
Highlights
Customer Relationship Management
Email Deployment
MessageStudio power user
Marketing Analytics and Reporting
Accomplishments
Consolidated 20+ separate mailings into 1 single mailing made up of 15 content blocks, dynamically populating various modules of content based on the customers stage in the shopping process.
Automated 3 communication streams to deploy on a recurring batch basis instead of the manual setup and deployment that existed prior.
Self-taught, with no formal training, our CRM Campaign management tool.
Experience
08/2014 to Current
CRM SpecialistJellyfish Group Ltd – Chicago, IL,
Assists MINI CRM
Manager with all facets of CRM campaigns from start to finish including strategy, targeting/segmentation, creative development, deployment, and post campaign analysis.
Develops the schedule for all campaign deployments and works with creative agencies to ensure timely delivery of assets.
Defines targeting and segmentation criteria for campaigns while coordinating with the data team to ensure proper segmentation occurs.
Responsible for
prepping files, uploading creative assets and validating MINI email sends,
ensuring all communications are fully tested prior to distribution, using
CRM-management tool.
Develops sales, ROI and engagement reports using a combination of Business Objects, Congnos, MessageStudio and Excel for upper management and post campaign analysis.
Applied marketing concepts and theories to Virginia Tech's first 100% electric racing motorcycle and the fastest 75 class bike in the western hemisphere.
Coordinated marketing efforts to expand the reach of the Battery Operated Land Transportation project, both on and off campus.
Managed a $78,000 budget across team's of Engineers and Business students.
Worked in conjunction with various engineering sub teams to improve the projects functionality.
04/2012 to 04/2014
Marketing InternWest Chester Machinery – City, STATE,
Dynamic support of the Marketing staff in preparation for meetings, events, and other company functions.
Conducted competitor analysis and market research.
Implemented Constant Contact to connect the business with its customers.
Education
Expected in Present
Bachelor of Science: Computer Science Oregon State University - , GPA:
College of Engineering
Electrical Engineering and Computer Science
Expected in 2014
Bachelor of Science: Economics Virginia Polytechnic Institute & State University (Virginia Tech) - , GPA:
B.S. Business
Economics – Pamplin College of Business
Dean’s List: 2012, 2013,
2014
Skills
Software/Programs: Selligent MessageStudio, Business Objects, Cognos, Adobe Analytics, Microsoft Office Suite
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School Attended
Oregon State University
Virginia Polytechnic Institute & State University (Virginia Tech)
