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CRM/Marketing Account Manager Resume Example

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CRM/MARKETING ACCOUNT MANAGER
Overview
Marketing Manager offering a comprehensive background in the development and execution of strategic marketing and CRM projects to drive customer acquisition and retention with a Valid work permit
Highlights
  • CRM understanding
  • Multi-media marketing
  • Stakeholder relations
  • SalesForce
  • Knowledge of market trends
  • Eloqua, Adobe campaign
MBA Thesis - published by Alcatel-Lucent
Megatrends – a Wave of Change Impacting the Future, November 2011
Commissioned by Alcatel Lucent to Research and prepare a detailed analysis of 8 Megatrends impacting the ICT industry worldwide.
Proposed a model of identifying the Megatrends, trends that have global impact across a multitude of aspects. 
This analysis was later published by Alcatel-Lucent. 
​
Experience
CRM/Marketing Account Manager09/2013 to 11/2016ALD AutomotiveParis, France
Interacted with subsidiaries (located in different countries) to define Marketing and CRM needs
Analyzed business processes and trends to advise them of the best possible solutions in lead generation and client retention
Conducted workshops to create Roadmaps and produced Business Requirements
Ensured the execution of the proposed campaigns
​ROI Assessment and Program evaluation
- Salesforce
- Eloqua
- Campaign Commander
​
Marketing Project Manager10/2011 to 06/2012Business and DecisionParis, France
Conducted workshops to define the project Framework with clients
Analyzed the clients' existing Operational Marketing processes
Recommended Marketing automation solutions for the Lead generation processes based on the Analysis done
Prepared Business requirements
Ensured timely delivery of the project (resources from all teams, deliverables)
Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
Training and documentation
Solution deployed: Neolane (now known as Adobe Campaign)
Consultant - Marketing04/2008 to 10/2011AccentureParis, France
Functional Consultant: Conducted workshops with clients' Marketing Operations teams to propose solutions in BPR and process automation
Ensured the timely implementation of the solutions proposed
Accompanied client teams for UATs
Performance measurement and Reporting
Training and documentation​
Projects include
Universal Music Group , Paris France Apr 2008 - July 2008
EDF, Paris, France July 2008 - July 2009
Thales Corporate Services Jan 2010 - July 2010
Marketing Director01/2006 to 01/2008IH&RAParis, France
In charge of marketing strategy, implementation and positioning of products and services
Identified and assessed market opportunities (across all regions) and developed action plans
Supervised product launches (thought leadership and material)
Communication (and presentation) of financial results and other financial information to the Board periodically
Achievements: Implemented cost-effective measures in collaboration with suppliers for marketing campaigns resulting in over 40% reduction of costs.
E-Marketing Analyst12/2004 to 12/2005GE HealthcareBuc, France
Managed Email-marketing campaigns 
Created marketing collateral for sales meetings, trade shows and company executives.
Analyzed web statistics to identify trends in visitors' behaviors and implemented enhancements to the company website
Functional analyst on a pan-European web project that completely redesigned and launched the company's website 
Education
MBA: Marketing Strategy2011ENPC School of ManagementParis, France
Master of Science: Physics2002Central Univsersity of PondicherryPondicherry, India
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Resume Overview

Companies Worked For:

  • ALD Automotive
  • Business and Decision
  • Accenture
  • IH&RA
  • GE Healthcare

School Attended

  • ENPC School of Management
  • Central Univsersity of Pondicherry

Job Titles Held:

  • CRM/Marketing Account Manager
  • Marketing Project Manager
  • Consultant - Marketing
  • Marketing Director
  • E-Marketing Analyst

Degrees

  • MBA : Marketing Strategy 2011
    Master of Science : Physics 2002

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